Billy Cina

Billy Cina is a tech marketing veteran with significant experience launching and nurturing cybersecurity and SaaS products. Cloud infrastructure services are also a pet love. Her agency, Marketing Envy, typically markets B2B companies.

Client projects include positioning, content and social media strategy, online marketing, multi-channel lead generation campaigns, creating effective marketing communication tools, PR management and more.

Billy has worked with international technology companies based in Israel, England and Australia, at various stages of growth and stability. Those companies include Canonical/Ubuntu, HP Scitex, Fuji Xerox, Cloudyn, BlazeMeter, Comilion, Scalock, Coronet, Cyberint and Portnox.

The opinions expressed in this blog are those of Billy Cina and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

Why I’m fed up with the whole ‘women in tech’ rant

The rise of the CMO superhero

The rise of the CMO superhero

CMO superheroes are few and far between. A rare breed. The people who really make the company founders proud and their investors rich. Every CMO wants to be one, and every CEO is hoping to have finally hired one. This article covers...

CEOs listen up: Why your marketers HATE rushed jobs

CEOs listen up: Why your marketers HATE rushed jobs

Tech companies, especially startups, are dynamic by nature and attempts to change that are futile. Strategies for world domination change and the leadership team needs to be capable of adapting to the new direction. This is not new to...

Don’t blame it on the PR agency

Don’t blame it on the PR agency

Hiring a PR agency is usually fraught with anxiety. They are expensive. Will they do a good job? Will they work hard enough? Will they get you the coverage you deserve? While there are many success stories, things don't always work...

CMO vs. VP sales: The inevitable battle

CMO vs. VP sales: The inevitable battle

There's a reason why at first opportunity the roles of a startup's VP of sales and marketing are separated. Sales and marketing teams are not powered by the same motives, nor incentivized by the same results, and this means that they...

Why I almost quit my job as CMO of a very successful startup

Why I almost quit my job as CMO of a very successful startup

All startups live for the day that they close a funding round. Seed, Round A, Round B etc etc. This is the validation that not only they (and their mom) believe in their revolutionary technology and company. However, significant...

Are you killing your startup’s chances for success?

Are you killing your startup’s chances for success?

How your entrepreneur type influences your chances of success. Startup founders (very) generally speaking fall into two camps. The geniuses, who create a product of love and hope enough people want or need it too. The problem solvers,...

When should I start to market my startup?

When should I start to market my startup?

Many startup founders are often left scratching their heads whenever it comes to the topic of marketing. They know it’s important to their business, but have no idea what they should be doing first, nor how it ties in with their...

The secret to startup success starts with faith

The secret to startup success starts with faith

How to beat your incumbent competitor through marketing... even when startup odds are stacked against you.

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