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Bryan Kirschner leads the Apigee Institute, where he conducts research, develops strategies and tells stories that help companies big and small succeed in today’s mobile-first digital economy.
Prior to joining Apigee, Bryan was the vice president of corporate strategies at Greenberg Quinlan Rosner, one of the world’s premier research and strategic consulting firms, specializing in political polling and campaign strategy worldwide.
Previously, Bryan spent 10 years at Microsoft as the company’s first Director of Open Source Strategy. In this role he drove development of the first company-wide position on open source software, including alignment across senior executive communications and significant product group strategy commitments. Industry observers such as Matthew Aslett of analyst firm 451 Group described results of Bryan’s work as “a fundamental shift in the rules of engagement” that “proves … that the war between proprietary and open source is over.” A recognized leader in synthesizing primary research and business-case analysis into effective strategic positioning, Bryan was named one of the Top 20 Storytellers at Microsoft in 2008.
A 20-year veteran of the technology industry and expert in business strategy, enterprise software, leadership and research, Bryan is passionate about changing the world through technology.
The opinions expressed in this blog are those of Bryan Kirschner and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.