Bryan Kirschner

Opinions expressed by ICN authors are their own.

Bryan Kirschner leads the Apigee Institute, where he conducts research, develops strategies and tells stories that help companies big and small succeed in today’s mobile-first digital economy.

Prior to joining Apigee, Bryan was the vice president of corporate strategies at Greenberg Quinlan Rosner, one of the world’s premier research and strategic consulting firms, specializing in political polling and campaign strategy worldwide.

Previously, Bryan spent 10 years at Microsoft as the company’s first Director of Open Source Strategy. In this role he drove development of the first company-wide position on open source software, including alignment across senior executive communications and significant product group strategy commitments. Industry observers such as Matthew Aslett of analyst firm 451 Group described results of Bryan’s work as “a fundamental shift in the rules of engagement” that “proves … that the war between proprietary and open source is over.” A recognized leader in synthesizing primary research and business-case analysis into effective strategic positioning, Bryan was named one of the Top 20 Storytellers at Microsoft in 2008.

A 20-year veteran of the technology industry and expert in business strategy, enterprise software, leadership and research, Bryan is passionate about changing the world through technology.

The opinions expressed in this blog are those of Bryan Kirschner and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Ecosystems: when digital transformation grows up

The not-so-secret strategy behind Walgreens’ ecosystem advantage

The not-so-secret strategy behind Walgreens’ ecosystem advantage

Some business successes rely on trade secrets. Others, like Walgreens' vision to unite digital and physical experiences, rely on something simpler: the flexibility of APIs mixed with old-fashioned execution and passion.

Where APIs and empathy meet

Where APIs and empathy meet

How APIs and empathy contribute to Ticketmaster's digital ambitions.

APIs provide innovation and inspiration for IT leaders

APIs provide innovation and inspiration for IT leaders

Apps are getting smarter at a ferocious pace; so why don't CEOs want to take advantage of these new technologies? I discuss API ecosystems and innovation with Sanjay Parthasarathy, CEO of Indix, a startup making structured product...

IT must think like an app developer

IT must think like an app developer

Given that pragmatic programmers have prized code reuse and “designing for services” for decades (tips enshrined in the 1999 book of the same name), it should come as no surprise that developers have taken to a world of abundant,...

Why every CIO needs to know that some APIs don’t matter

Why every CIO needs to know that some APIs don’t matter

Your fate as CIO depends on an accurate understanding of APIs that matter.

Get on the cloud bus or get in the clown car

Get on the cloud bus or get in the clown car

An embrace of cloud a decade ago may have been considered “skating to where the puck was going to be.” Today, anything but going “all in” is like skating toward where your grandfather’s memoirs say the puck might once have been.

To get digital, be the dog

To get digital, be the dog

As executives, strategists and implementers within an enterprise, we may be tempted to imagine ourselves as the ones conditioning consumers to instinctively turn to products and services during their mobile moments. But we may be the...

Can your CEO pass the digital strategy laugh test?

Can your CEO pass the digital strategy laugh test?

If Kim Kardashian can win a top spot in the App Store, Global 2000 CIOs ought to be held to high bar for delivering compelling digital experiences at scale. Here's a by-the-numbers look at competitive digital strategies.

3 words that explain why the consumer Internet of Things will get big, fast

3 words that explain why the consumer Internet of Things will get big, fast

How APIs (application programming interfaces) will bring the rise of IoT.

3 lessons CIOs can learn from Kim Kardashian

3 lessons CIOs can learn from Kim Kardashian

I’ve previously shared a glimpse into the kind of data that motivates venture capital to hunt for industries with “weak mobile flanks” to attack.  I’ve offered case studies to help companies get beyond the “mobile web versus app...

The secret of digital disruption in one tweet

The secret of digital disruption in one tweet

The difference between being a digital disruptor rather than disruptee boils down to acting on a principle that fits in one tweet: They’ll like smartphone apps better.

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