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Chris Doig graduated from the University of Cape Town, South Africa with a four-year bachelor of electrical engineering degree. While at university, he designed, manufactured and sold variometers for recreational aviation. After selling out the first production batch, he decided the market was too small. Chris then founded Cirrus Technology to supply information technology products to the corporate market in Cape Town. The focus at Cirrus was helping companies buy the best IT products for their particular needs. Cirrus also developed custom software for companies like the local 7-Eleven franchise holder and Metal Box, a British manufacturer of food cans.
In the 1990s, Chris took an opportunity to immigrate to the United States with his family. He worked at a number of companies in technical and IT management roles: Seagate, Biogen Idec, Netflix, Boeing, Bechtel SAIC, Discovery Communications and several startups. At all of these companies, he saw the same problem occurring repeatedly: Software was bought without a thorough evaluation process. After going into production, buyers’ remorse would often set in when people realized the software simply was not a good fit for the real needs of the organization.
Having faced this same software selection problem while in an IT management role himself, Chris realized there was a gap in the market. This led him to found Wayferry in September 2010. Initially, Wayferry focused on developing a cloud-based product to help evaluate software. However, it became apparent that this was only a partial solution and the market wanted more. Chris pivoted the company to supply a full consulting service focused exclusively on helping clients evaluate and select the best-fit enterprise software. Today, Wayferry helps clients select products ranging from ERP, CRM and accounting systems to call center software, clinical trial management systems and many other types of enterprise tools. For him, the ultimate satisfaction is when clients report dramatically exceeding the expected ROI of the software purchase.
The opinions expressed in this blog are those of Chris Doig and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.