Dipti Parmar

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Dipti Parmar is a digital marketing wiz and takes care of content marketing campaigns at E2M Solutions and Preceptist. She has been journeying through the world of digital marketing for more than six years and is a blogger and networker, able to provide good insights on the topics like marketing, business, leadership, finance and technology. She’s also a movie buff and loves taking long walks by the seashore.

The opinions expressed in this blog are those of Dipti Parmar and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

3 precautions to make your customer data ‘unbreachable’

4 signs your content marketing strategy needs a makeover

4 signs your content marketing strategy needs a makeover

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that,...

Continuous learning tools help leaders stay ahead of the curve

Continuous learning tools help leaders stay ahead of the curve

A true leader, whether “born” or “made,” is one who inspires followers to achieve a common goal that makes a difference to the lives of people. Leaders need to be aware of their strengths and weaknesses, and work on them through self...

5 mistakes to avoid when creating foolproof surveys

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to...

How to get business value by using mobile apps in your marketing

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

Payment systems evolve to keep pace with a changing economy

Payment systems evolve to keep pace with a changing economy

Over the last few decades, businesses have witnessed immense changes, which have been driven primarily by technological innovations that have helped blur geographical boundaries. Technological interventions in payment systems,...

Customer satisfaction is your biggest marketing weapon

Customer satisfaction is your biggest marketing weapon

While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and...

Playing the startup game: Work hard, play harder and keep learning

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance...

5 awesome online tactics for promoting events

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it

5 experimental ways you can boost employee productivity

5 experimental ways you can boost employee productivity

The old-school, non-experimental attitude in some companies is why the younger generation of digital marketers is disenchanted with work. The resistant attitude of companies to burgeoning ideas leads to a low morale which affects...

How to manage shorter weekdays without hurting the bottom line

How to manage shorter weekdays without hurting the bottom line

Shorter workdays have been popularized by countries like Sweden and big companies like Toyota and now Amazon, yet there is a lot of trepidation when it comes to managing shorter weekdays without having the cuts eat away at the profits....

Here’s why the market loves the underdog

Here’s why the market loves the underdog

Everybody loves an underdog. It is human nature. The biggest reason companies use their underdog narrative (if they have one, and most companies do!) is to help customers identify with them. With the underdog narrative, brands can...

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