Dipti Parmar

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Dipti Parmar is a digital marketing wiz and takes care of content marketing campaigns at E2M Solutions and Preceptist. She has been journeying through the world of digital marketing for more than six years and is a blogger and networker, able to provide good insights on the topics like marketing, business, leadership, finance and technology. She’s also a movie buff and loves taking long walks by the seashore.

The opinions expressed in this blog are those of Dipti Parmar and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.

3 foundational characteristics needed for social media success

Why your online testimonials are failing to convert

Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

3 innovative ways to boost blog engagement

3 innovative ways to boost blog engagement

Here are some steps to take if your blog is struggling to make a mark despite having a number of good posts.

3 precautions to make your customer data ‘unbreachable’

3 precautions to make your customer data ‘unbreachable’

One of the biggest concerns businesses have in today’s information-centric landscape is the threat of a breach that leads to the loss of valuable data. Unfortunately, cybersecurity breaches are becoming increasingly common and more...

4 signs your content marketing strategy needs a makeover

4 signs your content marketing strategy needs a makeover

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that,...

Continuous learning tools help leaders stay ahead of the curve

Continuous learning tools help leaders stay ahead of the curve

A true leader, whether “born” or “made,” is one who inspires followers to achieve a common goal that makes a difference to the lives of people. Leaders need to be aware of their strengths and weaknesses, and work on them through self...

5 mistakes to avoid when creating foolproof surveys

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to...

How to get business value by using mobile apps in your marketing

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

Payment systems evolve to keep pace with a changing economy

Payment systems evolve to keep pace with a changing economy

Over the last few decades, businesses have witnessed immense changes, which have been driven primarily by technological innovations that have helped blur geographical boundaries. Technological interventions in payment systems,...

Customer satisfaction is your biggest marketing weapon

Customer satisfaction is your biggest marketing weapon

While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and...

Playing the startup game: Work hard, play harder and keep learning

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance...

5 awesome online tactics for promoting events

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it

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