Larry Alton

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Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources, including Entrepreneur.com, HuffingtonPost.com and Business.com, among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local nonprofit literacy organization and rock-climbing. Follow him on Twitter @LarryAlton3 and on LinkedIn.

The opinions expressed in this blog are those of Larry Alton and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

6 reasons to hire a marketing consultant

5 types of customer reviews you can leverage

5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

Is the best marketing team in-house, independent or through an agency?

Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price?

How personalized marketing tactics engage users

How personalized marketing tactics engage users

We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them...

Is customer-centric marketing the way of the future?

Is customer-centric marketing the way of the future?

Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention.

3 ways you can combine print and digital marketing campaigns

3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

What will be the most in-demand marketing jobs this year?

What will be the most in-demand marketing jobs this year?

As the world of marketing grows bigger with better access to mediums such as the Internet, marketing jobs are becoming more in demand. What jobs will we see more of this year?

What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Multilingual content marketing is a must for modern businesses that want to be competitive on the international stage. This article will take a look at what multilingual content marketing is and some helpful tips. These will include...

How to choose a marketable (and searchable) domain name

How to choose a marketable (and searchable) domain name

Does a domain name really matter? Yes. They really, really matter. Here's why, and how to choose a marketable (and searchable) one.

6 life hacks for email marketers

6 life hacks for email marketers

As any email marketer will tell you, email offers its share of headaches. Fortunately, there are tricks and hacks you can use to make your job as an email marketer easier.

7 best industries for content marketing

7 best industries for content marketing

Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally...

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