Larry Alton

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Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources, including Entrepreneur.com, HuffingtonPost.com and Business.com, among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local nonprofit literacy organization and rock-climbing. Follow him on Twitter @LarryAlton3 and on LinkedIn.

The opinions expressed in this blog are those of Larry Alton and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Multilingual content marketing is a must for modern businesses that want to be competitive on the international stage. This article will take a look at what multilingual content marketing is and some helpful tips. These will include...

How to choose a marketable (and searchable) domain name

How to choose a marketable (and searchable) domain name

Does a domain name really matter? Yes. They really, really matter. Here's why, and how to choose a marketable (and searchable) one.

6 life hacks for email marketers

6 life hacks for email marketers

As any email marketer will tell you, email offers its share of headaches. Fortunately, there are tricks and hacks you can use to make your job as an email marketer easier.

7 best industries for content marketing

7 best industries for content marketing

Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally...

7 tips for finding new brand evangelists in 2017

7 tips for finding new brand evangelists in 2017

Brand evangelism or advocacy is the willingness of your target audience to profess their interest in or appreciation for your brand. It serves as an extension of your brand visibility and promotion strategy and comes with a host of...

5 tips for developing interpersonal trust in your marketing department

5 tips for developing interpersonal trust in your marketing department

As your marketing department is well aware, developing trust between customers and your brand is supremely important. But if you’ve tried to develop trust for years to no avail, then you need to be vulnerable enough to recognize that...

5 easy strategies for building an online community

5 easy strategies for building an online community

As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections,...

Client wants a website? It’s time to learn how

Client wants a website? It’s time to learn how

Marketing firms may center on content, branding and advertising, it’s not uncommon for a client to ask for a new website. Even if web design isn’t your forte, it is something you should be willing to take on to keep your clients...

5 steps to a paperless marketing department

5 steps to a paperless marketing department

Paperless offices can be practical, simple and beneficial to every marketing department. Cut paper consumption with these five tips, and move away from using paper altogether.

5 ways your marketing team can help your customer service department

5 ways your marketing team can help your customer service department

Most businesses build their departments as silos: self-contained units that operate independently of each other, with one directorial vision aligning them. However, sometimes it’s better for these independent sectors to work in unison...

How to protect your marketing team amidst security threats

How to protect your marketing team amidst security threats

Protect your marketing team as security threats loom with these tips and best practices.

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