Larry Alton

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Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources, including Entrepreneur.com, HuffingtonPost.com and Business.com, among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local nonprofit literacy organization and rock-climbing. Follow him on Twitter @LarryAlton3 and on LinkedIn.

The opinions expressed in this blog are those of Larry Alton and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Digital marketing and data tools prove valuable for brick and mortar, too

A CMO's guide to staying secure on a business trip

A CMO's guide to staying secure on a business trip

Business leaders need to expand their knowledge, and this involves a lot of travel. How can you secure your intellectual properties while on the go?

Masterful marketers do things differently — do you?

Masterful marketers do things differently — do you?

There's a reason why certain people succeed. They aren't living the "average" life. How can you imitate this to become a better marketer?

The undeniable power of human emotions in marketing

The undeniable power of human emotions in marketing

If there is one thing that has all the power in the world, it's human emotion. How can you utilize this force in your marketing strategy?

Attending a marketing conference? 6 survival tips

Attending a marketing conference? 6 survival tips

Whether it's your first time attending a conference or you've had horror stories in the past, these tips will help you make the most of your experience.

6 reasons to hire a marketing consultant

6 reasons to hire a marketing consultant

Are you skeptical when you hear the term "consultant"? You might be surprised to know how many entrepreneurs swear by their services.

5 types of customer reviews you can leverage

5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

Is the best marketing team in-house, independent or through an agency?

Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price?

How personalized marketing tactics engage users

How personalized marketing tactics engage users

We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them...

Is customer-centric marketing the way of the future?

Is customer-centric marketing the way of the future?

Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention.

3 ways you can combine print and digital marketing campaigns

3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

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