Larry Alton

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Opinions expressed by ICN authors are their own.

Larry Alton is a professional blogger, writer and researcher who contributes to a number of reputable online media outlets and news sources, including Entrepreneur.com, HuffingtonPost.com and Business.com, among others. In addition to journalism, technical writing and in-depth research, he’s also active in his community and spends weekends volunteering with a local nonprofit literacy organization and rock-climbing. Follow him on Twitter @LarryAlton3 and on LinkedIn.

The opinions expressed in this blog are those of Larry Alton and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

How to Launch a Successful Video Product Review Campaign

3 things you can learn about online marketing from tourism hot spots

3 things you can learn about online marketing from tourism hot spots

Tourism is one of the biggest industries that utilizes marketing to its highest potential. What can small businesses learn from their strategies?

Diversity is the key to successful digital marketing in 2017

Diversity is the key to successful digital marketing in 2017

What makes an effective digital marketing strategy? This year, it's all about diversity and how wide the scope of your efforts is.

How marketers are fighting back against Google's RankBrain and its disruption of the SEO industry

How marketers are fighting back against Google's RankBrain and its disruption of the SEO industry

SEO is one of the most volatile aspects of digital marketing, and Google’s RankBrain disrupted SEO even further with machine learning. But as marketers, we are obligated to follow the wave. Is there a way to go against it?

Digital marketing and data tools prove valuable for brick and mortar, too

Digital marketing and data tools prove valuable for brick and mortar, too

Now is the age of digital marketing, but that doesn't mean brick-and-mortar businesses can't keep up. Here are some tools that can be used by both online and offline businesses.

A CMO's guide to staying secure on a business trip

A CMO's guide to staying secure on a business trip

Business leaders need to expand their knowledge, and this involves a lot of travel. How can you secure your intellectual properties while on the go?

Masterful marketers do things differently — do you?

Masterful marketers do things differently — do you?

There's a reason why certain people succeed. They aren't living the "average" life. How can you imitate this to become a better marketer?

The undeniable power of human emotions in marketing

The undeniable power of human emotions in marketing

If there is one thing that has all the power in the world, it's human emotion. How can you utilize this force in your marketing strategy?

Attending a marketing conference? 6 survival tips

Attending a marketing conference? 6 survival tips

Whether it's your first time attending a conference or you've had horror stories in the past, these tips will help you make the most of your experience.

6 reasons to hire a marketing consultant

6 reasons to hire a marketing consultant

Are you skeptical when you hear the term "consultant"? You might be surprised to know how many entrepreneurs swear by their services.

5 types of customer reviews you can leverage

5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

Is the best marketing team in-house, independent or through an agency?

Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

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