Matt Kapko

Senior Writer

CIO.com Senior Writer Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.

LinkedIn 'Interest Feed' aims for better content discovery

Google App Maker aims to ease enterprise development

Google App Maker aims to ease enterprise development

Google is making it simpler for business to create custom apps. Its new App Maker service lets you integrate apps with Google's services and run them on the same data center infrastructure as its G Suite of productivity software.

 Why ecommerce hasn't taken off on social media

Why ecommerce hasn't taken off on social media

Social media has so far failed to live up to its promise as an online one-stop-shop for consumers and retailers. The biggest platforms haven't given up, but some critics say it may be too late.

Finland's largest airline inks iOS deal with Apple and IBM

Finland's largest airline inks iOS deal with Apple and IBM

Finnair will work with Apple and IBM to develop a set of enterprise iOS apps for airplane mechanics and their supervisions. The software is expected to be available in early 2017.

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.

Mobile ads are now as effective as desktop ads

Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

How Google overtook Apple in education

How Google overtook Apple in education

Apple's longtime lock on the education market began to fall apart when Google first introduced Chromebooks more than five years ago. Here's how Google swept in and started to push Apple out.

What Facebook's miscalculated metrics mean for marketers

What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

Google, LinkedIn leaders on tech's responsibility for lost jobs

Google, LinkedIn leaders on tech's responsibility for lost jobs

Two of technology's biggest names acknowledge the impact their work has on job losses in America and elsewhere, and they say they're taking action to tackle the problem.

Why Facebook, Google, LinkedIn and Slack tackle the enterprise differently

Why Facebook, Google, LinkedIn and Slack tackle the enterprise differently

The future of work will be defined by the unique approaches of technology's shining stars, including Facebook, Google, LinkedIn and Slack. Here's how (and why) these four tech leaders take different approaches to enterprise adoption....

Facebook wants to sway your purchases — but not your politics

Facebook wants to sway your purchases — but not your politics

Mark Zuckerberg is under pressure to explain Facebook's role in the 2016 presidential election. The CEO downplayed the impact on its users, but if Facebook's ads can influence purchase decisions, as it claims, why wouldn't the site...

What Snap can learn from Twitter ahead of its IPO

What Snap can learn from Twitter ahead of its IPO

Snap and its Snapchat app are the talk of the tech town today, but the company has not yet proven its worth to Wall Street. If Snap doesn't want to become the next Twitter after its upcoming IPO, it will have to avoid Twitter's...

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