Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

Marketing tools dominate DEMO

Mobile guilt trips lead to distracted workers. Time to unplug?

Mobile guilt trips lead to distracted workers. Time to unplug?

Does your smartphone or tablet make you feel like you're stealing time from your family when you're working at home and robbing your employer when you sneak in personal business at work? You're not alone, according to recent...

Are digital marketers headed for a wipeout?

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

For marketing pros, digital equals dollars

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

Digital marketing and death of a B2B salesman

Digital marketing and death of a B2B salesman

Those touchy-feely relationships with salespeople are giving way to researching choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will...

What does a content marketer look like?

What does a content marketer look like?

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's...

Think you know your customers? You’re wrong

Think you know your customers? You’re wrong

The majority of consumers think brands don’t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

Marketing technology remains a house divided

Marketing technology remains a house divided

Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups -- a gap that was apparent in two conferences in San Francisco over...

What is data-driven marketing?

What is data-driven marketing?

Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?

Is the time finally right for hyperlocal?

Is the time finally right for hyperlocal?

The concept of AOL’s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because it’s exactly what marketers are starting to do...

In a digital world, your customers can kill you

In a digital world, your customers can kill you

In today’s digitally driven and socially engaged world, the customer isn’t just always right. An unhappy customer can destroy your business.

How CIOs can woo customer advocates?

How CIOs can woo customer advocates?

CIOs need a makeover. They need to become experts in human behavior. In marketing speak, they need to turn detractors into net promoters.

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