Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

How to Attract Digital Natives to Buy at Retail Stores

How to Be the CIO of Tomorrow
Q&A

How to Be the CIO of Tomorrow

What does the future CIO look like? He or she probably won’t have a technology background. However, this new kind of CIO will not only have to lead a technical staff but will also be a leader of leaders in the boardroom.

CMOs Must Capitalize on Digital Moments of Engagement

CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

COPE Offers IT and Workers an Alternative to BYOD
Q&A

COPE Offers IT and Workers an Alternative to BYOD

Some CIOs are opting for a Company Owned, Personally Enabled approach to managing mobile devices in the enterprise. COPE creates a tricky scenario, however, because IT is asking employees to trust them to do the right thing with a...

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

Why Your Workers Hate BYOD

Why Your Workers Hate BYOD

If CIOs and other IT leaders have any doubt that employees are down on BYOD, senior writer Tom Kaneshige clears up any confusion.

You Are Responsible for Your Own Internet Privacy
Q&A

You Are Responsible for Your Own Internet Privacy

Stan Stahl knows about the shady world of high-tech security and false privacy. Stahl helped secure teleconferencing at the White house and the communications network controlling the country's nuclear weapons arsenal. CIO.com talks to...

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.

CIOs and CMOs Must Join Forces to Win Digital Consumers

CIOs and CMOs Must Join Forces to Win Digital Consumers

Winning in the age of the digital consumer and the ‘mobile moment’ requires the CIO and the CMO to work together, Forrester CEO George Colony said at Dreamforce. Together, they can truly understand customer behavior and how customers...

It’s Risky Business When CMOs Tackle Tech Alone

It’s Risky Business When CMOs Tackle Tech Alone

Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.

CIO-to-CMO Transition of Power Is Becoming a Reality

CIO-to-CMO Transition of Power Is Becoming a Reality

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. All signs indicate that shift is well underway.

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

Load More
+