Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

Why integrated social suites are failing marketers

Digital marketers look for behavioral triggers

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.

Marketo’s CMO on the future of marketing
Q&A

Marketo’s CMO on the future of marketing

Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is headed.

3 ways marketers are failing with tech
Q&A

3 ways marketers are failing with tech

Today’s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them. ...

How to win mobile customers in the ‘Game of Trust'

How to win mobile customers in the ‘Game of Trust'

Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle.

The art of storytelling in the age of content marketing

The art of storytelling in the age of content marketing

What do you call a laid-off journalist? A content marketer. It’s no joke. Former journalists still get to tell dramatic stories – that is, if corporate legal departments and marketing teams sign off first.

Enterprise mobility slowed by security concerns

Enterprise mobility slowed by security concerns

While mobile technology continues to move forward in all parts of the business, security issues threaten to slow the progress, according to attendees at this week's MobileIron's user conference.

How to strike a balance between marketing and tech

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here’s how CMTOs bring it all together.

CMTO University teaches marketers about tech (and vice versa)
Q&A

CMTO University teaches marketers about tech (and vice versa)

The title ‘chief marketing technology officer’ itself defines the challenge of the position. CMTOs come from either the technology side or marketing side and often don’t have a firm grasp of the other discipline. That's where CMTO...

How marketers can seize the mobile moment

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence won’t cut it.

The 6 faces of chief marketing technologists

The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist – or chief marketing...

Content marketers need to get (really) personal

Content marketers need to get (really) personal

The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. What’s...

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