Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

In a digital world, your customers can kill you

How CIOs can woo customer advocates?

How CIOs can woo customer advocates?

CIOs need a makeover. They need to become experts in human behavior. In marketing speak, they need to turn detractors into net promoters.

Mastering the subtle art of content marketing

Mastering the subtle art of content marketing

When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.

Why CMOs must take mobile more seriously

Why CMOs must take mobile more seriously

Smartphones are becoming a digital consumer's window to the world, yet Forrester says 44 percent of companies state that mobile services are simply a scaled-down version of their online initiative. Why aren’t CMOs seizing 'mobile...

Getting a handle on marketing technology

Getting a handle on marketing technology

As the marketing tech landscape continues to take shape, it’s clear that a lot still needs to happen before digital marketers reach the holy grail of customer interaction. Picking winners and losers is a risky proposition, but CIO.com...

Is it time for CIOs to step up and rule the digital world?

Is it time for CIOs to step up and rule the digital world?

To help gain a view of the digital customer, some enterprises are expanding the C-suite to include a chief digital officer, chief data officer, chief analytics officer, chief marketing technologist, chief experience officer and the...

Why workers want self-service IT

Why workers want self-service IT

A combination of consumer tech that’s as powerful as it is cool, cloud services with free versions, and IT departments that are perceived as slow-moving is leading workers to look to roll their own tech solutions, according a Harris...

Hillary Clinton is now the face of shadow IT

Hillary Clinton is now the face of shadow IT

Even if the former secretary of state set up a private mail server purely for the convenience of using a single phone for both government work and personal use, Hillary Clinton is now the poster child for the dangers of rogue IT....

Why CMOs Shouldn't Rely on ROI for Everything

CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Here’s why that approach is wrong when it comes to marketing agencies.

Can Tech Help Teachers Teach and Students Learn?

Can Tech Help Teachers Teach and Students Learn?

The promise of technology in the classroom earns high grades with students, teachers and administrators surveyed. But that digital education revolution is not an easy battle to win.

CIOs and CMOs Far Apart in Pharmaceuticals

CIOs and CMOs Far Apart in Pharmaceuticals

In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But don’t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across...

’Thought Leadership’ Means Never Having to Say You’re Discriminating

’Thought Leadership’ Means Never Having to Say You’re Discriminating

In an industry where buzzwords fly, terms like ‘team player,’ ‘salesmanship,’ ‘innovative’ and ‘thought leadership’ are hardly benign. In fact, they are sometimes code words that mask bias and sexual discrimination.

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