Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

Adtech and martech worlds collide

Coca-Cola finds innovation with startups

Coca-Cola finds innovation with startups

The odds of a 129-year-old mega corporation unearthing innovative ideas or technology in-house are virtually impossible. Instead, the company turns to startups – and not your typical Silicon Valley startups.

Content marketers are overworked and under-performing

Content marketers are overworked and under-performing

Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.

Marketing tech pros,‘Frankenstack’ tools and the future
Q&A

Marketing tech pros,‘Frankenstack’ tools and the future

Today’s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are...

Digital marketers face a suite challenge

Digital marketers face a suite challenge

Less than half of enterprise marketing software suite customers say they are ‘totally satisfied,’ according to a new Forrester report – not great news for a technology that plays a key role in your company's digital marketing...

What B2B tech can learn from consumer marketing

What B2B tech can learn from consumer marketing

Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are...

How to market to millennials (it's not easy)

How to market to millennials (it's not easy)

A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who -- despite the fact that many are drowning in student loans – are the target market du jour.

Why digital marketers must drive the customer journey

Why digital marketers must drive the customer journey

The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Here’s what marketers need to know about the customer’s digital journey. (Includes infographic.)

CIOs must partner with CMOs on ‘insight teams’

CIOs must partner with CMOs on ‘insight teams’

Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. What’s the problem? It comes back to a familiar theme.

6 mobile work habits from around the world

6 mobile work habits from around the world

Mobile technology has changed the world, but it’s also put workers across the global on call 24/7. Here’s how – and where -- citizens of six countries squeeze in more work thanks to mobile devices. Spoiler alert: Stand, or sit, proud,...

Marketing tools dominate DEMO

Marketing tools dominate DEMO

DEMO Traction is the latest example of marketing technology taking over the world of enterprise tech. The benefit is lots of new tools. But one side effect is confusion.

Mobile guilt trips lead to distracted workers. Time to unplug?

Mobile guilt trips lead to distracted workers. Time to unplug?

Does your smartphone or tablet make you feel like you're stealing time from your family when you're working at home and robbing your employer when you sneak in personal business at work? You're not alone, according to recent...

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