Tom Kaneshige

Senior Writer

Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.

CIOs Emerging as Stars of the Executive Team

Digital Marketers Must Own the Customer Lifecycle

Digital Marketers Must Own the Customer Lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales...

Mobile Phone Etiquette ‘Game of Thrones’ Style

Mobile Phone Etiquette ‘Game of Thrones’ Style

Check out this infographic about mobile phone etiquette based on ‘Game of Thrones.’ Don’t miss what these ‘House’ of people do with their device in ‘Game of Phones.'

Marketing Technology Is Big (Really Big) Business

Marketing Technology Is Big (Really Big) Business

Spending on marketing technology is on the rise – to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.

15 Cities That Are Hidden Gems for Tech Job Seekers

15 Cities That Are Hidden Gems for Tech Job Seekers

San Francisco and New York City may offer the glam factor, but they also bring high costs of living to go with it. If you dig a little deeper, there are many lesser-known cities that offer good pay and good quality of life.

Why Venture Capitalists Don’t Fund Women-Led Startups

Why Venture Capitalists Don’t Fund Women-Led Startups

Silicon Valley is the land of entrepreneurial spirit and the home of the startup – that is, unless you’re women-led business looking for venture capital.

What Retailers Think of Mobile Marketing

What Retailers Think of Mobile Marketing

More than half of large retailers say mobile is their top priority, so why aren’t they investing more?

Mobile Marketing Means Much More Than Apps

Mobile Marketing Means Much More Than Apps

Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagements.

Where Are the Marketing Dollars Going?

Where Are the Marketing Dollars Going?

Marketing budgets are on the rise thanks, at least in part, to digital technologies. However, where marketers are investing their dollars isn't as clear.

What Makes Marketing Work?

What Makes Marketing Work?

Today’s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.

Tech Salary Guide for 2015

Tech Salary Guide for 2015

From CIO to PC technician, salaries for technology-related jobs are on the rise. This IT salary guide covers pay increases for more than 80 positions in 12 categories. And if you work in the Silicon Valley, the news is even better.

Why Marketers Don't Understand Marketing Automation

Why Marketers Don't Understand Marketing Automation

Not only are marketing professionals not investing in marketing automation technology, nearly half of them don’t even know what it is, according to a recent survey.

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