4 little-known factors influencing your ROI

4 little-known factors influencing your ROI

ROI is perhaps the most important business metric to be monitored. Unfortunately, boosting revenues and profits is not as simple as black and white. Here’s a look at four critical under-the-radar factors that can significantly impact...

06/20/17

3 tips for creating a tight-knit community on social media

3 tips for creating a tight-knit community on social media

Social media is an arena meant for building online communities. Here are the 3 key tips which help your business gain a loyal following and build better networking.

05/31/17

3 fundamental habits of savvy marketers

3 fundamental habits of savvy marketers

While there are many traits and characteristics that define a skilled marketer, there are several key habits separating the pros from the amateurs. Here, we discuss three of the fundamental ones.

05/24/17

7 successful ways marketers battle and beat media burnout

7 successful ways marketers battle and beat media burnout

Dial back some of your media consumption and avoid burnout with these seven suggestions.

05/01/17

3 foundational characteristics needed for social media success

3 foundational characteristics needed for social media success

Success depends heavily on the character of the one working behind the scenes. Here are three common threads that define a savvy expert in social media marketing.

04/21/17

Why your online testimonials are failing to convert

Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

03/31/17

3 innovative ways to boost blog engagement

3 innovative ways to boost blog engagement

Here are some steps to take if your blog is struggling to make a mark despite having a number of good posts.

03/23/17

3 precautions to make your customer data ‘unbreachable’

3 precautions to make your customer data ‘unbreachable’

One of the biggest concerns businesses have in today’s information-centric landscape is the threat of a breach that leads to the loss of valuable data. Unfortunately, cybersecurity breaches are becoming increasingly common and more...

02/09/17

4 signs your content marketing strategy needs a makeover

4 signs your content marketing strategy needs a makeover

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that,...

01/31/17

Continuous learning tools help leaders stay ahead of the curve

Continuous learning tools help leaders stay ahead of the curve

A true leader, whether “born” or “made,” is one who inspires followers to achieve a common goal that makes a difference to the lives of people. Leaders need to be aware of their strengths and weaknesses, and work on them through self...

12/22/16

5 mistakes to avoid when creating foolproof surveys

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to...

12/20/16

How to get business value by using mobile apps in your marketing

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

12/13/16

Payment systems evolve to keep pace with a changing economy

Payment systems evolve to keep pace with a changing economy

Over the last few decades, businesses have witnessed immense changes, which have been driven primarily by technological innovations that have helped blur geographical boundaries. Technological interventions in payment systems,...

12/01/16

Customer satisfaction is your biggest marketing weapon

Customer satisfaction is your biggest marketing weapon

While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and...

11/21/16

Playing the startup game: Work hard, play harder and keep learning

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance...

10/28/16

5 awesome online tactics for promoting events

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it

10/18/16

5 experimental ways you can boost employee productivity

5 experimental ways you can boost employee productivity

The old-school, non-experimental attitude in some companies is why the younger generation of digital marketers is disenchanted with work. The resistant attitude of companies to burgeoning ideas leads to a low morale which affects...

09/26/16

How to manage shorter weekdays without hurting the bottom line

How to manage shorter weekdays without hurting the bottom line

Shorter workdays have been popularized by countries like Sweden and big companies like Toyota and now Amazon, yet there is a lot of trepidation when it comes to managing shorter weekdays without having the cuts eat away at the profits....

09/16/16

Here’s why the market loves the underdog

Here’s why the market loves the underdog

Everybody loves an underdog. It is human nature. The biggest reason companies use their underdog narrative (if they have one, and most companies do!) is to help customers identify with them. With the underdog narrative, brands can...

09/07/16

4 tools that give marketing consultants peace of mind

4 tools that give marketing consultants peace of mind

The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant. If you want to forsake a cushy corporate marketing job and become a consultant...

08/19/16

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