Continuous learning tools help leaders stay ahead of the curve

Continuous learning tools help leaders stay ahead of the curve

A true leader, whether “born” or “made,” is one who inspires followers to achieve a common goal that makes a difference to the lives of people. Leaders need to be aware of their strengths and weaknesses, and work on them through self...

12/22/16

5 mistakes to avoid when creating foolproof surveys

5 mistakes to avoid when creating foolproof surveys

The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to...

12/20/16

How to get business value by using mobile apps in your marketing

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

12/13/16

Payment systems evolve to keep pace with a changing economy

Payment systems evolve to keep pace with a changing economy

Over the last few decades, businesses have witnessed immense changes, which have been driven primarily by technological innovations that have helped blur geographical boundaries. Technological interventions in payment systems,...

12/01/16

Customer satisfaction is your biggest marketing weapon

Customer satisfaction is your biggest marketing weapon

While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and...

11/21/16

Playing the startup game: Work hard, play harder and keep learning

Playing the startup game: Work hard, play harder and keep learning

To stay competitive in the startup game, entrepreneurs need to remain focused, organized and disciplined. They should have a comprehensive strategy that is aligned to their vision and business goals. They also need to strike a balance...

10/28/16

5 awesome online tactics for promoting events

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it

10/18/16

5 experimental ways you can boost employee productivity

5 experimental ways you can boost employee productivity

The old-school, non-experimental attitude in some companies is why the younger generation of digital marketers is disenchanted with work. The resistant attitude of companies to burgeoning ideas leads to a low morale which affects...

09/26/16

How to manage shorter weekdays without hurting the bottom line

How to manage shorter weekdays without hurting the bottom line

Shorter workdays have been popularized by countries like Sweden and big companies like Toyota and now Amazon, yet there is a lot of trepidation when it comes to managing shorter weekdays without having the cuts eat away at the profits....

09/16/16

Here’s why the market loves the underdog

Here’s why the market loves the underdog

Everybody loves an underdog. It is human nature. The biggest reason companies use their underdog narrative (if they have one, and most companies do!) is to help customers identify with them. With the underdog narrative, brands can...

09/07/16

4 tools that give marketing consultants peace of mind

4 tools that give marketing consultants peace of mind

The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant. If you want to forsake a cushy corporate marketing job and become a consultant...

08/19/16

4 security practices mobile and remote workforce must follow

4 security practices mobile and remote workforce must follow

To ensure that the information shared between your in-house and remote employees doesn’t make you vulnerable to security attacks, you need to establish some solid security practices. Here are four best practices that will help you...

07/12/16

Simplify the way your business handles complex data

Simplify the way your business handles complex data

The focus of data science has moved beyond big data, which, in essence, refers mostly to the volume and velocity of the data that enterprises and users produce and consume. However, managing your BI efforts doesn’t have to be a...

06/30/16

Addressing the agile 'fear factor' during ERP upgrades

Addressing the agile 'fear factor' during ERP upgrades

A couple of years back, the fear of making changes in ERP was real. Most marketing & tech vendors had a hard time convincing organizations to make changes. If they changed something, what might break? Fast forward a few years and we...

06/20/16

How working remotely can be beneficial for business

How working remotely can be beneficial for business

The flexibility and freedom of planning and running a campaign, or even a business, from a remote location can’t be beat, especially with all the communication tools available now. Here’s a look at the transformative benefits that...

06/10/16

3 unique solutions to take your content strategy from engagement to monetization

3 unique solutions to take your content strategy from engagement to monetization

Content has been heralded as a king, as a voice for your brand, or a bridge between your audience and your company. However, the real heroes are the tools and solutions that we use to sharpen our content. If not for these solutions,...

06/01/16

4 important communication tools for tech biz entrepreneurs

4 important communication tools for tech biz entrepreneurs

When George Bernard Shaw said, 'The single biggest problem in communication is the illusion that it has taken place,' he had tech biz entrepreneurs in mind. If you are a SaaS startup or an established tech leader, riddled with...

05/20/16

How to do influencer marketing like a pro

How to do influencer marketing like a pro

With 81 percent of marketers already going gaga about influencer marketing, you sure can bet on this promotion tactic to amplify the reach of your content amongst your target audience. But influencer marketing isn’t anything like what...

05/11/16

Community building in the service sector: Learn from the pros

Community building in the service sector: Learn from the pros

When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the...

05/04/16

3 stats that will force you to re-examine your email marketing strategy

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing...

04/18/16

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