Success secrets for conversational commerce

Success secrets for conversational commerce

1-800-Flowers was an early pioneer in the world of conversational commerce. Now that their Facebook Messenger and Alexa platforms have been live for a full year, they shared some key "lessons learned" from their conversational...

08/01/17

Why CIOs must co-lead CX, customer experience

Why CIOs must co-lead CX, customer experience

Forrester recently gathered top Customer Experience (CX) professionals from around the world for the Forrester CX Forum in New York. Extensive data was presented to support the argument that delivering a seamless customer experience...

07/10/17

The New York Times is winning at digital

The New York Times is winning at digital

The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.

06/08/17

The 5 key drivers of digital transformation today

The 5 key drivers of digital transformation today

Five key trends emerged from Forrester's recent Digital Transformation Summit, held May 9-10 in Chicago. These include the rise of AI and a heightened urgency for legacy enterprises to accelerate the rate of their digital evolution.

05/25/17

How to prepare for the next major digital touchpoint, conversational commerce

How to prepare for the next major digital touchpoint, conversational commerce

Conversational commerce means interacting with your customer in an automated dialog via voice or text. Usage of voice-based conversational interfaces such as Alexa and Siri are exploding. Meanwhile over 100,000 active bots have been...

04/26/17

How Target is reimagining its stores to compete in the digital world

How Target is reimagining its stores to compete in the digital world

Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.

03/21/17

5 top challenges to digital transformation in the enterprise

5 top challenges to digital transformation in the enterprise

Large enterprises born before the digital age often face significant hurdles when it comes to enacting the kinds of changes that are necessary in order to make the digital leap. Here are the top five challenges they tend to face when...

03/13/17

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