Attending a marketing conference? 6 survival tips

Attending a marketing conference? 6 survival tips

Whether it's your first time attending a conference or you've had horror stories in the past, these tips will help you make the most of your experience.

03/03/17

6 reasons to hire a marketing consultant

6 reasons to hire a marketing consultant

Are you skeptical when you hear the term "consultant"? You might be surprised to know how many entrepreneurs swear by their services.

02/22/17

5 types of customer reviews you can leverage

5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

02/17/17

Is the best marketing team in-house, independent or through an agency?

Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

02/08/17

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price?

02/02/17

How personalized marketing tactics engage users

How personalized marketing tactics engage users

We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them...

01/25/17

Is customer-centric marketing the way of the future?

Is customer-centric marketing the way of the future?

Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention.

01/19/17

3 ways you can combine print and digital marketing campaigns

3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

01/17/17

What will be the most in-demand marketing jobs this year?

What will be the most in-demand marketing jobs this year?

As the world of marketing grows bigger with better access to mediums such as the Internet, marketing jobs are becoming more in demand. What jobs will we see more of this year?

01/11/17

What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Multilingual content marketing is a must for modern businesses that want to be competitive on the international stage. This article will take a look at what multilingual content marketing is and some helpful tips. These will include...

01/09/17

How to choose a marketable (and searchable) domain name

How to choose a marketable (and searchable) domain name

Does a domain name really matter? Yes. They really, really matter. Here's why, and how to choose a marketable (and searchable) one.

01/04/17

6 life hacks for email marketers

6 life hacks for email marketers

As any email marketer will tell you, email offers its share of headaches. Fortunately, there are tricks and hacks you can use to make your job as an email marketer easier.

12/20/16

7 best industries for content marketing

7 best industries for content marketing

Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally...

12/16/16

7 tips for finding new brand evangelists in 2017

7 tips for finding new brand evangelists in 2017

Brand evangelism or advocacy is the willingness of your target audience to profess their interest in or appreciation for your brand. It serves as an extension of your brand visibility and promotion strategy and comes with a host of...

12/05/16

5 tips for developing interpersonal trust in your marketing department

5 tips for developing interpersonal trust in your marketing department

As your marketing department is well aware, developing trust between customers and your brand is supremely important. But if you’ve tried to develop trust for years to no avail, then you need to be vulnerable enough to recognize that...

11/29/16

5 easy strategies for building an online community

5 easy strategies for building an online community

As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections,...

11/21/16

Client wants a website? It’s time to learn how

Client wants a website? It’s time to learn how

Marketing firms may center on content, branding and advertising, it’s not uncommon for a client to ask for a new website. Even if web design isn’t your forte, it is something you should be willing to take on to keep your clients...

11/18/16

5 steps to a paperless marketing department

5 steps to a paperless marketing department

Paperless offices can be practical, simple and beneficial to every marketing department. Cut paper consumption with these five tips, and move away from using paper altogether.

11/17/16

5 ways your marketing team can help your customer service department

5 ways your marketing team can help your customer service department

Most businesses build their departments as silos: self-contained units that operate independently of each other, with one directorial vision aligning them. However, sometimes it’s better for these independent sectors to work in unison...

11/15/16

How to protect your marketing team amidst security threats

How to protect your marketing team amidst security threats

Protect your marketing team as security threats loom with these tips and best practices.

11/09/16

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