3 ways you can combine print and digital marketing campaigns

3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

01/17/17

What will be the most in-demand marketing jobs this year?

What will be the most in-demand marketing jobs this year?

As the world of marketing grows bigger with better access to mediums such as the Internet, marketing jobs are becoming more in demand. What jobs will we see more of this year?

01/11/17

What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Multilingual content marketing is a must for modern businesses that want to be competitive on the international stage. This article will take a look at what multilingual content marketing is and some helpful tips. These will include...

01/09/17

How to choose a marketable (and searchable) domain name

How to choose a marketable (and searchable) domain name

Does a domain name really matter? Yes. They really, really matter. Here's why, and how to choose a marketable (and searchable) one.

01/04/17

6 life hacks for email marketers

6 life hacks for email marketers

As any email marketer will tell you, email offers its share of headaches. Fortunately, there are tricks and hacks you can use to make your job as an email marketer easier.

12/20/16

7 best industries for content marketing

7 best industries for content marketing

Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally...

12/16/16

7 tips for finding new brand evangelists in 2017

7 tips for finding new brand evangelists in 2017

Brand evangelism or advocacy is the willingness of your target audience to profess their interest in or appreciation for your brand. It serves as an extension of your brand visibility and promotion strategy and comes with a host of...

12/05/16

5 tips for developing interpersonal trust in your marketing department

5 tips for developing interpersonal trust in your marketing department

As your marketing department is well aware, developing trust between customers and your brand is supremely important. But if you’ve tried to develop trust for years to no avail, then you need to be vulnerable enough to recognize that...

11/29/16

5 easy strategies for building an online community

5 easy strategies for building an online community

As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections,...

11/21/16

Client wants a website? It’s time to learn how

Client wants a website? It’s time to learn how

Marketing firms may center on content, branding and advertising, it’s not uncommon for a client to ask for a new website. Even if web design isn’t your forte, it is something you should be willing to take on to keep your clients...

11/18/16

5 steps to a paperless marketing department

5 steps to a paperless marketing department

Paperless offices can be practical, simple and beneficial to every marketing department. Cut paper consumption with these five tips, and move away from using paper altogether.

11/17/16

5 ways your marketing team can help your customer service department

5 ways your marketing team can help your customer service department

Most businesses build their departments as silos: self-contained units that operate independently of each other, with one directorial vision aligning them. However, sometimes it’s better for these independent sectors to work in unison...

11/15/16

How to protect your marketing team amidst security threats

How to protect your marketing team amidst security threats

Protect your marketing team as security threats loom with these tips and best practices.

11/09/16

6 things online marketers should be reading every day

6 things online marketers should be reading every day

A good marketer should be refining abilities and expanding knowledge by reading.

11/07/16

7 IT tools and resources every digital advertising agency needs

7 IT tools and resources every digital advertising agency needs

As a CIO, CTO or IT lead at your agency, how can you possibly sift through the thousands of different tools and resources on the market and identify the ones that will allow you to grow the fastest? Well, we’re here to simplify things...

10/31/16

6 ways entrepreneurs are stifling their marketing ROI without realizing it

6 ways entrepreneurs are stifling their marketing ROI without realizing it

In marketing, your return on investment (ROI) is the single most important metric to monitor. It’s a reflection of how much revenue you’ve earned in direct comparison to how much money you’ve spent earning it, revealing how much...

10/26/16

4 ways CMOs can improve daily workflow

4 ways CMOs can improve daily workflow

CMOs can improve daily workflow in tangible ways by utilizing these tips and tricks: (1) tackle the most important tasks in the morning; (2) know when to disconnect; (3) do away with pointless meetings; and (4) recognize when to...

10/24/16

Do small businesses need marketing automation to keep up with the competition?

Do small businesses need marketing automation to keep up with the competition?

Marketing automation can help businesses overcome disadvantages they’d otherwise have against larger companies. But automation can come with its own drawbacks.

10/17/16

What level of education do you need for a successful marketing career?

What level of education do you need for a successful marketing career?

Most marketers aren’t going to make it big in the field without a solid education.

10/13/16

Facebook’s clickbait rule and what it means for marketers

Facebook’s clickbait rule and what it means for marketers

Just a few short weeks ago, Facebook announced their intention of shifting the focus away from clickbait headlines and towards the type of authentic communication that allowed the social networking platform to experience...

10/11/16

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