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The Business of Big Data
Did Nicolas Cage cause swimming pool drownings?
How to avoid confirmation bias and the mistake of equating correlation with causation when analyzing big data.
Data science is easy; making it work is hard
Delivering value from data science can be achieved by asking yourself five simple questions.
Insight-out: The next generation in customer engagement
The new world of insight-driven business enables companies to become active participants in a long-term conversation with customers. Instead of being limited to transactional processes or an omnichannel approach, they can move toward...
In big data, industrialization is innovation
Industrialization is the main big data innovation that every CIO should focus on in 2017.
The goal of big data: Making the unusual usual
Everyone understands what big data is but few people understand the full power of data.
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