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Advertising news, analysis, research, how-to, opinion, and video.

How Messenger chats factor into what you see in Facebook news feed

Engineers shed light on Facebook's ranking algorithm during a talk at F8

Google said to prep billing payment service for Gmail

It could yield valuable e-commerce activity data for Google


Facebook, news outlets in talks about hosting articles on the social networking site

Facebook is also looking into developing a revenue-sharing plan for the publishers

content marketing

Mastering the subtle art of content marketing

When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.

digital marketing 2

How Facebook's Creative Shop aims to boost marketing ROI

Facebook's Creative Shop team of 130 ad specialists wants to help marketers and brands be more creative on Facebook and increase the overall impact of their ad campaigns.

Twitter tests videos that play automatically

Users of the company's iOS apps in the U.S. may start seeing the videos

Leaked US antitrust report on Google adds weight to rivals' complaints

Google inflated rankings for its own services and scraped other companies' content, the report says

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Facebook, Twitter and LinkedIn dominate ad market growth

In 2014, Facebook, Twitter and LinkedIn combined for a 66.3 percent increase in U.S. online ad revenue, but which of the big three is the biggest winner?

oovoo logo primary

5 oVoo Problems Even More Annoying Than the Ads

The free video call service has its hangups, five of which we tackle here.

Yahoo has reasons of its own to help mobile developers

The company holds its first-ever mobile developer conference this week

lead gen digital marketing

8 Lead Generation Strategies That Will Boost Your Sales

How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.

Twitter acquires Niche, a social-media talent scout

Niche helps online stars on services like Vine to find advertisers

samsungsmarttv

Samsung's Latest Smart TV Snafu Injects Pepsi Ads into Your Personal Videos

After fending off privacy concerns around voice recognition in its smart TVs, Samsung is facing new complaints about ads appearing in users' video streams.

Tech Ad Watch: CTIA Makes Dumb, Poorly-Staged Video to Protest Title II

And here I thought we were done with issue ads for at least a few more months, before the insanity of the 2016 elections really takes off. Thanks to apparent coming of Net Neutrality/Title II regulations for the wireless industry,...

Mobile marketing apps

Mobile Marketing Means Much More Than Apps

Most marketers are rushing to deliver mobile apps, but the mobile Web remains one of the most effective channels for sales and customer engagements.

Malicious advertisements on major sites compromised many computers

New vulnerabilities in Flash combined with malicious ads are helping attackers

Here's how to block 'whitelist' ads from AdBlock Plus

AdBlock Plus has been under fire for whitelisting ads; it's easy to turn them off, though.

Verizon to Allow Opt-Outs of Dubious Perma-Cookie Program, But isn't Giving Up

Verizon is rethinking how it tampers with user Web traffic just as the U.S. Senate starts asking questions.

marketing strategy

What Makes Marketing Work?

Today’s marketer is expected to be tech-savvy and data-driven, but marketing is more art than science. This eye-catching infographic shows some of best-liked and most-memorable marketing slogans. Experts also weigh in on why work.

mark zuckerberg

How Facebook is Using Autoplaying Videos and Ad Tech to Make Billions

Now a $10 billion+ business, Facebook looks to the next decade.

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