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Advertising news, analysis, research, how-to, opinion, and video.

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content marketing failure

Content marketers are overworked and under-performing

Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.

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9 ways to bolster public relations and media outreach

Public relations pros share their top online (and offline) strategies for businesses regarding how best to reach their target audience(s).

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Q&A

Marketing tech pros,‘Frankenstack’ tools and the future

Today’s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are...

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Re-thinking doctor-patient communications in the digital age

In recent weeks, the appropriateness of email communication has come under heavy scrutiny as the media revealed that Hillary Clinton exclusively used a personal email account during her tenure as secretary of state. Professor Eric...

Hacked advertising platform sent users to the Nuclear exploit kit

The company affected, Mad Ads Media, was quick to investigate, Trend Micro said

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Mobile ads take center stage as smartphone becomes leading search tool

More Americans now use smartphones for Web searches than PCs, according to Google, and advertisers are dreaming up new types of ads that fit the mobile experience.

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Android squeaks by iOS in mobile ad revenues

For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.

Twitter blames weak sales on lackluster ads, drops forecast

Sales grew by 74 percent, but below analysts' estimates

Facebook video is booming, now at 4 billion views per day

Many of the views are driven by auto-playing videos

Mobile ads now generate almost 75 percent of Facebook's revenue

Total sales for the first quarter grew by more than 40 percent

Making software to block annoying ads is legal, German court rules

There are other similar cases pending though so AdBlock Plus maker Eyeo is not home free yet

Microsoft, Yahoo search deal amendment makes termination easier

Either company can terminate the agreement on or after Oct. 1

the hunt 3.0

The Hunt's revamped app solves life's big mystery: Where can I buy that?

Every image is a buying opportunity when The Hunt's community tracks down what you're looking for.

Facebook tries to keep it real by killing more 'fake' likes

The company has improved its technology for detecting suspicious patterns of likes

Twitter turns its home page into a news and information hub

The redesign is aimed at winning over the uninitiated

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Google amps up assault on adware

One in 20 personal computers is infected with an "ad injector," according to Google, which previewed a few tidbits from research it plans to publish in May.

Verizon subscribers can now opt out of 'supercookies'

'This is an improvement, but it doesn't do nearly enough,' one privacy advocate said

hyper local

Is the time finally right for hyperlocal?

The concept of AOL’s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because it’s exactly what marketers are starting to do...

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