Advertising

Advertising news, analysis, research, how-to, opinion, and video.

Facebook tries to keep it real by killing more 'fake' likes

The company has improved its technology for detecting suspicious patterns of likes

Twitter turns its home page into a news and information hub

The redesign is aimed at winning over the uninitiated


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Google amps up assault on adware

One in 20 personal computers is infected with an "ad injector," according to Google, which previewed a few tidbits from research it plans to publish in May.

Verizon subscribers can now opt out of 'supercookies'

'This is an improvement, but it doesn't do nearly enough,' one privacy advocate said

hyper local

Is the time finally right for hyperlocal?

The concept of AOL’s Patch sounded great, but the trail of inactive Patch sites shows the business model was flawed. But maybe its hyperlocal approach was ahead of its time, because it’s exactly what marketers are starting to do...

The IoT will control our mind

It's the era of smart screens, here's a look at the impact of connected screens that have the ability to sense our environment and manipulate it.

How Messenger chats factor into what you see in Facebook news feed

Engineers shed light on Facebook's ranking algorithm during a talk at F8

Google said to prep billing payment service for Gmail

It could yield valuable e-commerce activity data for Google

Facebook, news outlets in talks about hosting articles on the social networking site

Facebook is also looking into developing a revenue-sharing plan for the publishers

content marketing

Mastering the subtle art of content marketing

When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.

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How Facebook's Creative Shop aims to boost marketing ROI

Facebook's Creative Shop team of 130 ad specialists wants to help marketers and brands be more creative on Facebook and increase the overall impact of their ad campaigns.

Twitter tests videos that play automatically

Users of the company's iOS apps in the U.S. may start seeing the videos

Leaked US antitrust report on Google adds weight to rivals' complaints

Google inflated rankings for its own services and scraped other companies' content, the report says

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Facebook, Twitter and LinkedIn dominate ad market growth

In 2014, Facebook, Twitter and LinkedIn combined for a 66.3 percent increase in U.S. online ad revenue, but which of the big three is the biggest winner?

oovoo logo primary

5 oVoo Problems Even More Annoying Than the Ads

The free video call service has its hangups, five of which we tackle here.

Yahoo has reasons of its own to help mobile developers

The company holds its first-ever mobile developer conference this week

lead gen digital marketing

8 Lead Generation Strategies That Will Boost Your Sales

How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.

Twitter acquires Niche, a social-media talent scout

Niche helps online stars on services like Vine to find advertisers

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Samsung's Latest Smart TV Snafu Injects Pepsi Ads into Your Personal Videos

After fending off privacy concerns around voice recognition in its smart TVs, Samsung is facing new complaints about ads appearing in users' video streams.

Tech Ad Watch: CTIA Makes Dumb, Poorly-Staged Video to Protest Title II

And here I thought we were done with issue ads for at least a few more months, before the insanity of the 2016 elections really takes off. Thanks to apparent coming of Net Neutrality/Title II regulations for the wireless industry,...

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