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This new tool helps software developers make money from their Windows 10 apps

Microsoft has partnered with mobile ad network Vungle to provide Windows developers a way to monetize apps that they share through the Windows Store.

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Why event sponsorships give tech giants bang for their bucks

While the marketing benefits may seem obvious, there are plenty of other benefits to sponsoring large, nontech events.

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Facebook revs up a new money machine to tackle emerging markets

Facebook is on an aggressive push to gain users in emerging markets and on Thursday began tackling a new task: making money from them.

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EU Competition Commissioner spells out priorities: Google as Alphabet is still under investigation

Spinning off some of its activities into separate companies under the Alphabet umbrella isn't going to make Google's problems with Europe's top antitrust authority go away: European Commissioner for Competition Margrethe Vestager...

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Google reports strong profit, says it's 'rethinking everything' around machine learning

Reporting its third-quarter earnings Thursday, Google also talked about how vital machine learning will be to its future.


Valve takes a pledge: No ads on Steam

Valve is trying to create long-term relationships with Steam users, and ads could have a negative impact while also costing money to implement. “It would be a bad business decision, let alone just dumb,” Valve's Erik Johnson said.

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Online ad industry, battling ad blockers, admits it messed up

From one perspective, it could be argued that the online advertising industry is getting what it deserves. After years of stuffing Web pages with ads, Web surfers are increasingly blocking them with free tools.

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The PC industry joins forces to promote PCs in a new, mildly cringey ad campaign

The "PC Does What?" campaign is backed by Intel, Microsoft, Dell, HP, and Lenovo -- the first industry-wide campaign to sell PCs as a whole.


Malvertising is a troubling trend

Malware that can infect a computer with no user interaction needed is certainly bad news.


Advertising network takes on malvertisers

In the war between malvertisers and legitimate advertising networks, the bad guys seems to be winning. Attackers use real-time bidding platforms to place malicious ads on otherwise reputable sites, infect target users and disappear --...


Firefox-maker Mozilla devises three laws for responsible ad blocking

Firefox is proposing a set of guidelines that will guide the Firefox maker's actions when it comes to content blocking.

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Verizon will use its mobile supercookie to target customers with AOL ads

In an update to its privacy policy, Verizon has warned its customers that it will use its mobile supercookie to target ads from the AOL network displayed on sites around the Web.

Clothing retailer Uniqlo uses brain waves to match customers with t-shirts

Japanese retailer Uniqlo is using a novel method to match t-shirts with potential buyers by analyzing their brain patterns.

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Adblock for Chrome signs on to Eyeo's acceptable ads whitelist

The decision by Eyeo, owner of the Adblock Plus browser extensions and mobile browser apps, to hand control of its acceptable ads program to an independent board has prompted the developer of another adblocker to join the program --...

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The price of free: how Apple, Facebook, Microsoft and Google sell you to advertisers

Facebook, Google, Microsoft, and others collect data about you as you use their services. Here's what they snag, and how to stop them from doing it.

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Adblock Plus creators plan independent board to decide ad acceptability

Facing criticism that they are taking money from some advertisers while blocking ads from others, the creators of Adblock Plus will let an independent advisory board decide what ads are acceptable.

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After pushing malware, ad networks also used for DDoS

Experts believe a recent large-scale distributed denial-of-service attack was launched through malicious ads displayed on mobile devices.

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Adblock Fast: A free and open source ad blocker for iOS 9

Adblock Fast is a free alternative to other iOS 9 ad blockers.

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