Advertising

Advertising news, analysis, research, how-to, opinion, and video.

Facebook revenue surges 39 percent but costs also soar

Profit shrunk as costs went up by more than 80 percent

Twitter surprises with a sales gain, but user growth lags

Growth in users came largely from people who don't hold actual accounts


Google tells its publisher partners to comply with EU cookie directive

The company detailed the requirement in its new EU User Consent Policy

Over 10 million Web surfers possibly exposed to malvertising

The online advertising company that distributed the ads is taking action to stop it

Google stops using annoying 'interstitial' mobile app ads

Most users faced with one simply abandon the mobile site they were trying to visit, Google found

Online ad industry tries to stamp out click fraud

A new blacklist will try to spot bad ad traffic coming from data centers

Google reports strong earnings, propelling its stock

Growth in the company's revenue, however, has slowed in recent years

ssl secure browser security lock

Report: Malvertisers now using SSL redirects

Advertising networks have gotten better at spotting malicious downloads embedded into advertisements, so criminals began using redirects, even chains of a dozen redirects or more, to keep their malicious ads from being detected.

gun laptop ransom

Malvertising reaches record levels in June

Malvertising campaigns have reached more users than ever before, reported security firm Invincea yesterday, with many brand-name websites affected -- including CBS Sports, Yahoo and eBay in the UK, Livestrong, Perez Hilton, Glenn...

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Microsoft to kick off Windows 10 ad campaign next week

The campaign, dubbed "Upgrade Your World," will run for a year, the same timeline for the free offer to upgrade from Windows 7 and Windows 8.1 to Windows 10.

PayPal tweaks terms in wake of 'robocall' controversy

Express consent from customers will be needed for marketing related calls, PayPal said

Avira wins German case over adware blocking

Avira had warned users that an Angry Birds clone came with a bunch of other software

online tracking

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.

A Facebook account is no longer needed for Messenger

In select countries, users can now sign up for Messenger with a mobile telephone number

futuristic marketing
Q&A

Marketo’s CMO on the future of marketing

Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.com’s Tom Kaneshige visits with Dholakia to discuss where martech is headed.

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Twitter is testing an easier way to find and buy products

Brands will now have product pages with relevant tweets, pricing info, and a buy button.

ad blocking safari ios

Ad blocking in iOS 9 won't kill the Web

Journalists have a hissy fit after Apple announces ad blocking in iOS 9.

Twitter adds autoplaying videos

Videos will play automatically in users' feeds, without sound, until they're tapped on

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

Say goodbye to those leisurely campaigns of yore

Four challenges for Twitter's next CEO

Identity problems, slowing user growth and abuse, oh my!

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