Advertising

Advertising news, analysis, research, how-to, opinion, and video.

Facebook headquarters

How your in-store shopping affects the ads you see on Facebook

Tracking offline sales will play a big role in Facebook's advertising moving forward


Apple Shows Us Unrealistically Interesting Things to Do With iPad Air 2

There’s always something funny about tablet ads that show people doing all sorts of unique and creative things with their iPads.

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Why Ad Tech Consolidation Is Good for CIOs

There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.

seo

In the Digital Enterprise Everyone Needs to Think SEO

Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches...

Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

Adobe can now send customized messages to beacon apps

The company is hoping its customers will use analytics features to prevent messaging fatigue

digital marketing 2

CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

How to Get Rid of Firefox's New Ads on the New Tab Page

As promised, ads have finally hit Firefox's New Tab page. Here's how to make them go away.

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Ads Officially Hit Firefox's New Tab Page

First tipped in February, Mozilla's new advertising scheme for Firefox's new tab page is live.

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Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.

omnichannel

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

mobile advertising

Internet Goes Ad-Free for an Hour as Google Ad Server Fails

For about an hour today, the Internet had a very different look.

Yahoo acquires video ad platform BrightRoll for $640 million

The deal will make Yahoo's video ad platform the largest in the U.S., it says

digital marketing

6 Digital Marketing Pros Define Programmatic Advertising

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing...

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Twitter Announces 'Fabric' Framework in Attempt to Woo Mobile Devs

If Twitter pulls the right strings with Fabric, a new mobile development platform cobbled together from recent acquisitions, it could gain significant prominence and power in the mobile app ecosystem.

Yahoo squeezes out some growth

The company's mobile revenue was material enough to report for the first time, the company said

Snapchat rolling out non-'creepy' ads that still might get creepy

The company has a fair amount of data that could be used to target its ads

Hackers strike defense companies through real-time ad bidding

Malicious advertisements are being 'micro-targeted' at defense companies, Invincea said

Facebook doubles reward for bug reports in advertising code

Facebook will pay a minimum of US$1,000 for a valid ads-related vulnerability through December

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