There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.
Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches...
Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?
Mobility and bring-your-own device (BYOD) are transforming the way people work and the way organizations support them. There's more to mobility than simply enabling remote access-and mobile devices are far more than limited-use
Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.
With enhanced mobility and work flexibility comes increased security risk. Explore the security implications and capabilities of the major mobile OS platforms and learn more about best practices to fortify security while supporting
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing...