Oracle's online advertising analytics platform will soon know even more about what you are watching, where and when: The company has agreed to buy Moat, which aims to track how much attention consumers are paying to online media.
Snap's successful IPO has only caused Facebook to turn up the heat on the ephemeral messaging company. In doing so, the leading social network is employing tactics similar to those used against Twitter.
At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.
Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
Having an online presence is absolutely essential in today's business world. However, with so many different online platforms it's hard to know where to get started. This guide will help in developing a specific and unique online...
A $1 billion Russia-based criminal gang has been bilking online advertisers by impersonating high-profile Web sites like ESPN, Vogue, CBS Sports, Fox News and the Huffington Post and selling phony ad slots, but that’s about to end.
Advertising messages can form an essential part of an effective online strategy for a website. They can generate revenue, increase conversions and grow mailing lists. They have evolved from static banners restricted to sidebars to...