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Facebook gambles $16 billion on WhatsApp
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Ad blockers circumvent Facebook's unblockable ads

It didn't take long for Adblock Plus to skirt Facebook's ad blocker-blocking force field.

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Facebook joins battle to kill ad blockers

Facebook just made a symbolic overture to advertisers by expressing support for the industry in its fight against ad blockers.

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Adware turns a tidy profit for those who sneak it into downloads

If you've ever downloaded software, chances are you've experienced an all-too-common surprise: ads or other unwanted programs that tagged along for the ride, only to pop up on your PC uninvited. Turns out there's a highly lucrative...

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1 in 4 desktop owners use ad blockers

More than a quarter of all desktop computer users and 15 percent of mobile devices owners use ad blocking software, according to a new study, and 17 percent of people who don't block ads are likely to do so soon.

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EU levels more charges against Google in the areas of comparison shopping and advertising

The European Commission on Thursday has added new antitrust charges against Google in the areas of search and advertising as it continues to investigate into the Internet search giant.

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Scrutiny of Google's tax liabilities intensifies with Spanish raid

Spain has joined the scrum of tax authorities examining Google's accounts to see if the company has paid all that it should.

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Google tool lets users personalize the ads they see

A new tool introduced by Google lets users personalize across devices what ads they see on the company's and third-party sites, which may also be a bounty for advertisers who could get some more accurate targeting.

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EU is preparing AdWords antitrust complaint against Google

Google may soon be the target of a third set of charges from Europe's top antitrust authority, this time concerning the advertising services that generate the majority of its revenue.

Till Faida, CEO of Eyeo, the company behind Adblock Plus.

Adblock Plus can't charge Axel Springer for whitelisting its ads

Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.

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Mobile advertiser tracked users' locations, without their consent, FTC alleges

The privacy settings on your phone don’t mean much if tech companies choose to ignore them. One major mobile advertiser allegedly did just that.

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B2B marketers start to see value in social media

Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.

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Web developers, meet WebGazer: software that turns webcams into eye-trackers

Eye-tracking technology has long been the domain of high-end research, but this week new software brings it within reach for anyone with a website.

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French tax police raid Google’s Paris office

French police have raided Google's Paris office as part of an investigation into the company's tax affairs.

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New ads in Google Maps might suggest a pit stop at McDonalds

Later this year, Google Maps users will start seeing new ads as they're driving down the road and planning trips using its mobile app.

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Angry advertisers hope to seal fate of online ad fraud

Certified Against Fraud is the brainchild of the Trustworthy Accountability Group (TAG), of which the ANA is one of the founders. It plans to award seals to advertising buyers, sellers, and intermediaries that meet its anti-fraud...

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The best ad blockers for iOS devices?

There are quite a few ad blockers available in the iOS app store, but which ones are people actually using? And how well do they work?

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An HTTPS hijacking click-fraud botnet infects almost 1 million computers

Over the past two years, a group of cybercriminals has infected almost 1 million computers with malware that hijacks search results, even when they're served over encrypted HTTPS connections.

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Online advertising has a dark side, but IT can shed some light

There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.

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