Advertising

Advertising news, analysis, research, how-to, opinion, and video.

Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

Adobe can now send customized messages to beacon apps

The company is hoping its customers will use analytics features to prevent messaging fatigue


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CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

How to Get Rid of Firefox's New Ads on the New Tab Page

As promised, ads have finally hit Firefox's New Tab page. Here's how to make them go away.

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Ads Officially Hit Firefox's New Tab Page

First tipped in February, Mozilla's new advertising scheme for Firefox's new tab page is live.

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Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.

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How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

mobile advertising

Internet Goes Ad-Free for an Hour as Google Ad Server Fails

For about an hour today, the Internet had a very different look.

Yahoo acquires video ad platform BrightRoll for $640 million

The deal will make Yahoo's video ad platform the largest in the U.S., it says

digital marketing

6 Digital Marketing Pros Define Programmatic Advertising

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing...

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Twitter Announces 'Fabric' Framework in Attempt to Woo Mobile Devs

If Twitter pulls the right strings with Fabric, a new mobile development platform cobbled together from recent acquisitions, it could gain significant prominence and power in the mobile app ecosystem.

Yahoo squeezes out some growth

The company's mobile revenue was material enough to report for the first time, the company said

Snapchat rolling out non-'creepy' ads that still might get creepy

The company has a fair amount of data that could be used to target its ads

Hackers strike defense companies through real-time ad bidding

Malicious advertisements are being 'micro-targeted' at defense companies, Invincea said

Facebook doubles reward for bug reports in advertising code

Facebook will pay a minimum of US$1,000 for a valid ads-related vulnerability through December

For Advertisers, True YouTube Rivals are Few and Far Between

Online video is a valuable format for advertisers, and YouTube dominates the space. Even with so much money at stake, YouTube's would-be competitors significantly lag behind in the majority of metrics.

YouTube served malicious advertisements, Trend Micro says

The advertisements redirected victims to the Sweet Orange exploit kit, which tries to install malware

hollywood

Social Media Still Has Little Marketing Impact in Hollywood

Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.

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Facebook's Location-Based Ads Pitch You on the Stores You Walk By

A new ad format lets businesses target users by geographic radius.

Facebook, armed with data, helps others show mobile ads

Facebook's mobile advertising network is now open for business

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