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Advertising news, analysis, research, how-to, opinion, and video.

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Mobile marketing apps

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.

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Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

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What Facebook's miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

US government politics and elections

Facebook trolls should learn from Amazon's new Prime ad

Abusing friends and relatives on Facebook has become all too common, particularly following the recent presidential election. Amazon took a refreshing tack in a new Prime ad — and internet trolls should take note.

windows 10 toolbar ad

Here we go again: Microsoft's popping up ads from the Windows 10 toolbar

Microsoft appears to be sneakily reinstating Windows 10 ads without explicit user permission. Weren't we done with all this?

18 tools

7 IT tools and resources every digital advertising agency needs

As a CIO, CTO or IT lead at your agency, how can you possibly sift through the thousands of different tools and resources on the market and identify the ones that will allow you to grow the fastest? Well, we’re here to simplify things...

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EU gets ready to fine Google in Android antitrust suit

The European Commission is preparing to fine Google for paying smartphone makers to exclusively use its search engine on their mobile devices, according to Reuters.

ios search ads app store results

You'll start seeing Search Ads in the App Store on October 5

Apple has told iOS developers when they'll be able to start advertising their apps in search results.

mozilla firefox primary

Mozilla tests ad-blocking feature in Firefox

Mozilla today introduced three new test features for Firefox, including one that may foreshadow a more aggressive ad-blocking strategy by the developer.

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PSA: Windows 10's Anniversary Update reactivates ads you've already disabled

Ad-related settings you've tweaked are the only settings reset when you upgrade to the Windows 10 Anniversary Update.

black friday ultimate sale primary

Black Friday 2016 tech ads will be leaking before you know it

Black Friday is still about 2 months away, but the first ad leaks touting bargains on everything from the latest iPhones to tablets, TVs and PCs could surface by the end of next month.

man virtually tapping url on large screen

Ad-blocking Brave browser tests users-to-sites micro-payments

Makers of the controversial Brave browser have begun testing a payment system that will be used to compensate websites when their revenue-generating ads are replaced by Brave with its own ads.

Facebook gambles $16 billion on WhatsApp

Facebook will use Whatsapp users' personal data to target ads

Two years after its acquisition by Facebook, WhatsApp is changing its privacy policy to allow it to share more information about its mobile app users with its owner.

Facebook logo

Will Facebook force autoplaying video ads with sound on iOS users?

Facebook is experimenting with autoplaying video ads with sound in its iOS app. This could be a huge disaster for Facebook if the company forces iOS users to see and hear video ads in their newsfeeds.

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Update

Ad blockers circumvent Facebook's unblockable ads

It didn't take long for Adblock Plus to skirt Facebook's ad blocker-blocking force field.

facebook logo mobile devices

Facebook joins battle to kill ad blockers

Facebook just made a symbolic overture to advertisers by expressing support for the industry in its fight against ad blockers.

Adware security

Adware turns a tidy profit for those who sneak it into downloads

If you've ever downloaded software, chances are you've experienced an all-too-common surprise: ads or other unwanted programs that tagged along for the ride, only to pop up on your PC uninvited. Turns out there's a highly lucrative...

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1 in 4 desktop owners use ad blockers

More than a quarter of all desktop computer users and 15 percent of mobile devices owners use ad blocking software, according to a new study, and 17 percent of people who don't block ads are likely to do so soon.

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