Advertising

Advertising news, analysis, research, how-to, opinion, and video.

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Being upfront about the future of television monetization

People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.

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Ad network takes steps to reduce fraud

Online advertisers are losing billions to fraud, but one advertising network has successfully taken steps to clean up its platform. U.S. advertisers spent more $25 billion on programmatic online ads last year, meaning that about $8...

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8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

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Facebook nears 2 billion users, warns ad growth will slow

Facebook outperformed financial projections for the eighth consecutive quarter and is closing in on more than 2 billion monthly users. However, the company says expect ad growth to slow.

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Digital advertising surpassed TV ads in 2016

Television has finally been ousted by smaller and smarter screens. Digital advertising jumped 22 percent in 2016, beating the TV market for the first time.

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Google reportedly plans ad blocking feature for Chrome browser

Google makes a lot of money from online advertisements. In what appears to be a surprising move at first glance, the company is likely to introduce an ad blocking feature that could be turned on by default in desktop and mobile...

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Oracle adds attention analytics to its data cloud with Moat buy

Oracle's online advertising analytics platform will soon know even more about what you are watching, where and when: The company has agreed to buy Moat, which aims to track how much attention consumers are paying to online media.

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Facebook's war on Snap borrows from its Twitter playbook

Snap's successful IPO has only caused Facebook to turn up the heat on the ephemeral messaging company. In doing so, the leading social network is employing tactics similar to those used against Twitter.

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10 fun tech ads through the years

80 Mbytes of storage for less than $12,000! boasts one ad. In another, a woman in hot pants touts a modem that's "maybe even sexy." These were too much fun not to share.

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The undeniable power of human emotions in marketing

If there is one thing that has all the power in the world, it's human emotion. How can you utilize this force in your marketing strategy?

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Opera really wants you to use ad blocking, considers making it a default feature

Upset that not enough users are blocking ads, Opera says it may switch its ad-blocking preference to being on by default.

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Google and Facebook intensify their duopoly on digital advertising

The U.S. digital ad market is still dominated by Google and Facebook, according to a new eMarketer report, while digital ad spending is on pace to reach $83 billion this year.

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Facebook criticizes ad industry’s reliance on ‘proxy metrics’

Facebook’s operations and finance chiefs praised third-party measurement tools at a Morgan Stanley conference while criticizing the ad industry’s myopic view of what should be measured.

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Why Facebook is overhauling video (again)

Facebook wants to become a premier outlet for video and it's making a series of aggressive moves to attract bigger audiences and drive more revenue.

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Watch Apple's new commercials for the iPad Pro featuring real people's tweets

Apple's latest video ads take aim at PCs... again.

Microsoft's latest Windows 10 ad annoys Chrome users with taskbar pop-ups

Microsoft's taskbar ads continue. This time with a Microsoft-made extension for Chrome.

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3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

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Why Facebook is key to Sony's movie marketing

At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.

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