Advertising

Advertising news, analysis, research, how-to, opinion, and video.

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Google tool lets users personalize the ads they see

A new tool introduced by Google lets users personalize across devices what ads they see on the company's and third-party sites, which may also be a bounty for advertisers who could get some more accurate targeting.

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EU is preparing AdWords antitrust complaint against Google

Google may soon be the target of a third set of charges from Europe's top antitrust authority, this time concerning the advertising services that generate the majority of its revenue.

Till Faida, CEO of Eyeo, the company behind Adblock Plus.

Adblock Plus can't charge Axel Springer for whitelisting its ads

Fed up with readers using ad blockers to access its content for free, German publishing giant Axel Springer won a free ride of its own in a court appeal on Friday.

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Mobile advertiser tracked users' locations, without their consent, FTC alleges

The privacy settings on your phone don’t mean much if tech companies choose to ignore them. One major mobile advertiser allegedly did just that.

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B2B marketers start to see value in social media

Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.

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Web developers, meet WebGazer: software that turns webcams into eye-trackers

Eye-tracking technology has long been the domain of high-end research, but this week new software brings it within reach for anyone with a website.

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French tax police raid Google’s Paris office

French police have raided Google's Paris office as part of an investigation into the company's tax affairs.

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New ads in Google Maps might suggest a pit stop at McDonalds

Later this year, Google Maps users will start seeing new ads as they're driving down the road and planning trips using its mobile app.

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Angry advertisers hope to seal fate of online ad fraud

Certified Against Fraud is the brainchild of the Trustworthy Accountability Group (TAG), of which the ANA is one of the founders. It plans to award seals to advertising buyers, sellers, and intermediaries that meet its anti-fraud...

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The best ad blockers for iOS devices?

There are quite a few ad blockers available in the iOS app store, but which ones are people actually using? And how well do they work?

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An HTTPS hijacking click-fraud botnet infects almost 1 million computers

Over the past two years, a group of cybercriminals has infected almost 1 million computers with malware that hijacks search results, even when they're served over encrypted HTTPS connections.

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Online advertising has a dark side, but IT can shed some light

There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.

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Opera pulls trigger on baked-in ad blocker

Company argues the move will create a faster browser, something most customers want.

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Is a truce possible in the ad-blocking war?

Online advertisers and ad-blocking software makers don’t have much nice to say about one another. But amid the antagonistic rhetoric, both sides agree there is room for compromise – by making the user experience a priority.

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Google Play now warns users of apps that contain advertising

Developers were warned last year that a move was coming. It could force Android developers to start charging for content that is now free.

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Which is more effective, paid advertising or content marketing?

Outbound and inbound marketing are both important to make sure your business thrives, but which does paid advertising or content marketing give you more bang for your buck?

A rising tide lifts all boats

The urgency of recognizing and satisfying unknown software needs

It’s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

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Advertising jumps to life with Hololens

Microsoft demonstrated at Build how the Hololens could transform the sales process, bringing objects to life.

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