Advertising

Advertising news, analysis, research, how-to, opinion, and video.

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Google Chrome will flag deceptive download buttons in ads as a security threat

In another move to make browsing on the web safer, Google will start penalizing sites with ads that have deceptive download buttons.

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Yahoo to slash jobs and close web properties in major turnaround plan

Yahoo will cut 15 percent of its workforce and close some online services in a major turnaround plan announced Tuesday.

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'Big bets' cost Google parent Alphabet $3.6 billion in losses last year

Google's parent company Alphabet racked up $3.6 billion in losses last year through investments in "big bets" such as self-driving cars and Internet balloons.

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Verizon told to remove huge Super Bowl ad in San Francisco

Verizon has been told it must remove huge ads that are blanketing two sides of a building in downtown San Francisco a stone's throw from the city's Super Bowl celebration.

Margrethe Vestager, Commssioner for Competition

EU Commissioner: Please ask me to investigate Google’s tax affairs

The European Union's top antitrust regulator is looking for an excuse to investigate Google's controversial deal with U.K. tax authorities -- and a Scottish legislator is ready to give her one. Google's dominance of the search and...

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Why the ad industry will never win the war on ad blockers

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the chaotic state of the ad industry, the executive pointed his finger...

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Taco Bell CMO on digital marketing's 7 paradoxes

Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.

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First beta of the Brave ad blocking browser released for OS X

Brendan Eich releases the first beta version of the Brave browser for OS X. Brave blocks ads by default and then replaces them with its own "cleaner" ads.

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Online advertising company fixes severe XSS flaw

An online advertising company has fixed a vulnerability in its platform that could have allowed hackers to steal information from a large number of users.

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Twitter's stopped showing ads to its favorite users

If Twitter values your presence on the social network more than the rest of us schlubs you don't have to look at advertising.

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Google says it killed 780 million 'bad ads' in 2015

Google was busier than ever in 2015, claiming that it shut down relentless spammers and other bad guys who spread malware and 'trick-to-click' ads, which mislead users into clicking them.

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Google blocked more bad ads than ever in 2015, but they still keep coming

When Google tells us it blocked 780 million bad ads last year, is that a sign that things are getting better?

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Brave is the name, ad-blocking the game of new browser

Brendan Eich, co-founder of Mozilla and for an 11-day stint, its CEO, announced a new browser called "Brave," that blocks outside online ads and ad tracking.

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How (and why) marketing tech fails to deliver on its promise

Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it...

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A ray of hope in the fight against malvertising

A new service offers to keep all your Web browsing on its servers. It could be the answer, despite the risks of contracting with a startup.

digital marketing mistakes

14 digital marketing mistakes and how to avoid them

Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.

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Apple moves its iAd platform to self-service model

Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways publishers and advertisers reach consumers via iOS devices.

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Entertainment titans talk the future of TV ads at CES

The worlds of marketing and entertainment are more complicated than they were a just decade ago and there’s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the...

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