Analytics

Analytics news, analysis, how-to, opinion and video. | CIO

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marketing automation

Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

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Interactive GIS map helps victims of Gatlinburg wildfires

The recent wildfires around Gatlinburg, Tenn. led to the creation of an interactive online map that allowed evacuated residents to remotely pinpoint which structures were spared or destroyed.

cyber security insurance protection

Big Switch adds security perimeter around SDN data center

Big Switch Networks today unraveled a wide-ranging group of products aimed at mitigating security attacks, scrutinizing cloud and container environments and improving its existing SDN-based monitoring software.

 ibm watson

IBM amps-up Watson cybersecurity experiences

IBM Watson goes to the enterprise with 40 companies now adding smarts to the cognitive system.

security analytics

Behavior analytics tools for cybersecurity move into enterprises

Behavior analytics is one of the more recent buzzwords in enterprise cybersecurity, with more than 35 vendors competing for customers. One vendor, Darktrace, is using machine learning to detect network threats.

What marketers want from IT

How to use data to design the best market for your company

Can you use technology to create the market your business wants? Behavioral economics say, ‘yes’ — and thanks to big data it’s about to become a service any business can access.

feet of person wearing blue jeans walking

Analytics helps the enterprise find its identity

Consumerized analytics applications are everywhere, but their presence isn’t obvious. Managing this phenomenon at the executive level isn’t easy. People are always looking for the silver bullet, the single solution. It can’t all be...

Data science

AWS looks to take the drudge work out of data analysis

The new service is designed to be a fully managed data catalog and ETL (extract, transform, load) system.

privacy and personalize

How privacy and personalization intersect in our data-filled world

For many this can seem like a catch-22, while consumers demand privacy, it's not likely they'll become long-term customers without some type of personalization.

data integration

Splice Machine boosts hybrid relational data platform

The startup adds support for columnar storage, in-memory caching and cost-optimized AWS storage to its hybrid transactional and analytical processing platform.

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7 prerequisites for sustainable analytics success

Companies are realizing that results of analytics proof-of-concepts are neither sustainable nor scalable. What is required to turn investments in analytics into sustainable and scalable business outcomes?

IBM's Watson offices on Astor Place, New York City

ZoneSavvy taps big data to help SMBs find best sites for businesses

Location, location, location: As the old joke goes, those are the three keys to business success. Now, with big data analysis, corporations can be smarter than ever before about where to open up new offices or businesses.

nokia primary3

Nokia uses analytics, machine learning to help mobile providers

As mobile competition heats up, Nokia is betting that advanced data analytics and machine learning will help wireless carriers optimize their customer service.

blue shoe, yellow shoe

Transformation is happening: Enterprise analytics helps give it shape

The creative economy is an entirely different beast from the industrial economy that preceded it. The shift to the creative economy is hard enough without our continued use of mass-production-era management techniques. It’s...

hadoop aws primary

Hortonworks Data Cloud optimized to spin up (and down) for AWS

The new cloud service is optimized for enterprise ephemeral workloads on AWS and designed to integrate with Amazon S3, RDS and EC2.

bi business intelligence ts

Sisense brings its analytics platform to chat bots

Analytics firm Sisense has brought its BI platform to chat bots, allowing customers to ask natural-language questions about their data while in Slack, Skype, Facebook Messenger or Telegram.

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How Trump defeated Clinton using analytics

Columnist Rob Enderle writes that by following the three rules of analytics Trump won the election.

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Why Microsoft is going all-in on AI

Microsoft has positioned artificial intelligence as being as important as Windows, Office and Cloud. Here's why.

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