CMO Role

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10 things marketers need to know about AI

ai and marketing
AI-enabled marketing isn't just about cute chatbots. Here's what CMOs,...

CIOs adjust to their new reality

state of the cio primary
The CIO role is integral to today's increasingly digital businesses, but...

CMO, CIO embrace social media, IoT to win customers

clorox social media primary
Marketing and IT leaders at Clorox partner closely on digital marketing...
twitter logo
Twitter has failed to effectively define its purpose and value for ner a...

CIO, CMO partner to drive used car sales

used car sales
CarMax has revamped its website and is testing a new home delivery service...

CMOs will outspend CIOs on technology in 2017

cmos and big data
Gartner has reinforced its prediction that CMOs will outspend CIOs on IT...

How to be a more 'authentic' IT leader

authentic leadership in tech
In today's digital workforce, it's not enough simply to manage. Workers...

5 reasons CEOs should be involved in hiring decisions

Talent compass pointing to the most highly skilled jobs hiring
Here are five reasons your CEO should have a say in all hiring decisions...

Tips for creating an introvert-friendly workplace

Millennials in the workplace
Introverts and extraverts work differently and the environment they work...
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