CMO Role

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Recent CMO Role Coverage
mobile marketing trends 2017

10 mobile marketing trends to watch in 2017

Where’s mobile marketing heading? And what do CMOs and marketers need to...
intel primary

How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history,...
jan cover
The 16th annual State of the CIO report shows that the life of the...
ai and marketing

10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs,...
state of the cio primary

CIOs adjust to their new reality

The CIO role is integral to today's increasingly digital businesses, but...
clorox social media primary

CMO, CIO embrace social media, IoT to win customers

Marketing and IT leaders at Clorox partner closely on digital marketing...
twitter logo
Twitter has failed to effectively define its purpose and value for ner a...
used car sales

CIO, CMO partner to drive used car sales

CarMax has revamped its website and is testing a new home delivery service...
cmos and big data

CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT...
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