C-Suite

View quick tips, trends, insights and challenges in these videos from the c-suite.

workforce management and hiring trends 2017
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Interview, Clint Oram, CMO, SugarCRM

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using...

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Interview: Robson Grieve, CMO, New Relic

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Robson Grieve, Chief Marketing Officer at New Relic, Inc., sat down with Josh London, IDG’s CMO, to share his...

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The lean journey in IT

Every IT department needs to act and think like a business. That means doing things better, faster and cheaper. Lean is a methodology that every IT department can adopt to achieve that goal, but what's more important than the...

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Transformation is happening: Enterprise analytics helps give it shape

The creative economy is an entirely different beast from the industrial economy that preceded it. The shift to the creative economy is hard enough without our continued use of mass-production-era management techniques. It’s...

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What's next for enterprise IT?

The multitrillion-dollar industry of enterprise IT is facing a major disruption. The process was initiated by the pure-play digital enterprises like Amazon and Google a decade ago, and it has recently accelerated with the broad...

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IT leaders: you don’t have to be the business

In an all-out effort to be recognized and respected, IT leaders may be spending too much of their valuable time and energy creating and repeating "business mantras" instead of doing the real work of learning influence mastery.

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First 100 days in the CDO role

The “first 100 days” is a famed transition period for new U.S. presidents. However it's also a valid time frame for almost any senior leader to lay the groundwork for success. A leader’s competence and effectiveness are often examined...

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Analytics provides the data, leaders negotiate the truth

Analytics, like history, is about what facts mean. At the enterprise level, analytics is a negotiation about what facts mean. We ”mine data” but we don’t ”mine facts.” We employ ”data scientists” not ”fact scientists.” The strategic...

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Enterprise analytics isn't about competitive advantage

Competitive advantage used to mean something. Competitive advantage is a core part of the sales pitch for analytics. But the strategic CxO is wary of buying into that. Because analytics isn't about competition

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How the CMO, CIO and CDO can join forces to drive digital innovation

Chief information officers and other business technology leaders are frequently reminded to break down silos around IT, integrating the department into the firm by partnering with managers and listening more directly to end user...

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The what’s now and what’s next for digital

As we head into Q4, many business leaders are taking a hard look at what digital transformation has meant in their organizations and across their industries. How are competitors succeeding and where are they falling behind? How are...

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Interview: Qabil Shah, Marketing Lead - Western Europe & Emerging Markets, Nutanix

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and...

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Interview: Kathy Schneider, SVP of Marketing and Product for EMEA, Level 3

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her...

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Interview: Gareth Case, Marketing Director UK, Ireland and Netherlands, CSC

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and...

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Interview: Carl Tsukahara, CMO, Birst

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the...

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How to know if workers are engaged (don’t ask them)

Employee engagement is vital for any successful business, but when one in four employees lies on engagement surveys -- and that's just the percentage who own up to it -- how can you uncover checked-out workers?

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5 reasons CEOs should be involved in hiring decisions

Here are five reasons your CEO should have a say in all hiring decisions and two reasons why they should stay out of it.

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Tips for creating an introvert-friendly workplace

Introverts and extraverts work differently and the environment they work in can ultimately affect their productivity. If you haven't already, reconsider your company culture to see how it helps -- or hurts -- the introverted workers...

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