Zuora CEO Tien Tzuo says subscription-based companies are growing nine times faster than product companies and explains why ‘subscription relationship management’ platforms will replace existing ERP and CRM systems.
Avoid the risks of CRM software lock-in by choosing wisely the first time. Download this free IBISWorld procurement report that analyzes CRM vendors and pricing trends and learn how to get the best deal for your organization.
Meet the new breed of CIO. Access this Solution Center for Analyst Reports, Whitepapers, and expert eBooks to see how today's IT visionaries stay on top of the trends reshaping business today with Salesforce App Cloud.
The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.
Why has Salesforce been named one of the Best Places to Work by Fortune 100, eight years in a row? Join us for this webcast where you'll hear Salesforce's CIO, Ross Meyercord, and L. David Kingsley, Senior Vice President, Global HR
For a variety of reasons call centers are no longer the right way to engage customers: Online ordering is everywhere. Millennials prefer texting and messaging. Virtual agents and bots are quickly gaining traction. These kinds of...
The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so...
Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention.
Online companies like Amazon that can analyze buyer behavior have a major advantage over brick-and-mortar retailers. However, artificial intelligence platforms tied to in-store sensors could eventually even the playing field.