Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

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IT Career Roadmap: Salesforce consultant

Jobs in Salesforce are currently in high demand from employers. Here we look at one developer's journey and how he went from a Salesforce administrator to an enterprise game-changer.

Qualtrics invades the enterprise with its customer experience software

The Utah-based tech unicorn is 15 years old and has been quietly racking up an enterprise customer base that any startup would be envious of, so how did it get there and what's next?

How Adidas is bringing its customer experience approach to employee feedback

The German sportswear giant shifted from massive 80 question annual employee satisfaction surveys to a monthly cycle of "pulses."

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How to prepare for the next major digital touchpoint, conversational commerce

Conversational commerce means interacting with your customer in an automated dialog via voice or text. Usage of voice-based conversational interfaces such as Alexa and Siri are exploding. Meanwhile over 100,000 active bots have been...

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6 things to look for in a cloud consultant

How do you separate quality cloud consultants from the clowns? If you don't have a screening checklist in place — and let's face it, you probably don't — this short list of behaviors and policies is a good place to start.

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How to run your small business with free open source software

From alternatives to Microsoft Office to full-blown ERP systems, open source software can provide free options for small businesses that don't have the budget for big-ticket enterprise applications.

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CRM definition and FAQs

We've got answers to your frequently asked questions, from "What is CRM?" to "How much will it cost?" and "Which is best, cloud CRM or on-premises?"

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13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

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Salesforce and Google make news for equal pay issues

Last week, two of Silicon Valley’s most prominent companies made pay-equity-related news, but for very different reasons.

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Decoding banks digital customers’ expectations

Digital has become the pulse of banking customers’ interactions, and it continues to strongly influence their behavior, expectations and needs. Yet, banks are still vulnerable as the new digital customers still find difficulties in...

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How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition.

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Best tech tools to help marketers on a budget

These killer marketing tools will ensure your marketing campaign is on the right track, without breaking the bank.

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7 reasons why content is still king in 2017

Content is top dog, and it's going to stay that way for a long time.

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8 tech support best practices

Technical support professionals and executives share their tips on how to provide topnotch support that helps both customers and the bottom line.

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Why the subscription economy is the future of business

Zuora CEO Tien Tzuo says subscription-based companies are growing nine times faster than product companies and explains why ‘subscription relationship management’ platforms will replace existing ERP and CRM systems.

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How CRM buyers can negotiate the best deal

Avoid the risks of CRM software lock-in by choosing wisely the first time. Download this free IBISWorld procurement report that analyzes CRM vendors and pricing trends and learn how to get the best deal for your organization.

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How Domino’s Pizza is using AI to enhance the customer experience

Dominoes is positioning itself as a technology first company with an intriguing new AI system to deal with customer services. Will other companies follow?

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.

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