Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

Microsoft buys sales-gamification startup with eye to CRM combo

Incent Games' software will be integrated into Microsoft's Dynamics CRM offering

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Microsoft snaps up FieldOne to enrich Dynamics CRM

The move is a 'no-brainer,' one analyst says

Salesforce sweetens the deal for growing SMBs with new Desk.com edition

Business Plus release focuses on enabling scalability

New Salesforce line helps enterprises deliver in-app customer support

An offering for SMBs is also on the way

business blog ts

13 tips for making your business blog a go-to destination

Social media and marketing pros share tips for how to use your business blog to attract new customers, improve customer loyalty and strengthen your brand.

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What does the future hold for Microsoft Dynamics?

Microsoft Dynamics software line isn’t dead. Instead it’s moving to be a service you can build into the tools you need to make your businesses processes work better.

Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce Marketing Cloud aims to blur the lines between marketing, sales and service

New updates enrich the software's tools for better cross-channel integration

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

Say goodbye to those leisurely campaigns of yore

consumer data ts

8 ways to make the most out of your customer data

Big data, business analytics and marketing experts discuss how organizations can best put to use all that consumer data they’ve been collecting.

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Traction Watch: Talkdesk Lets Businesses Create a Call Center ‘In 5 Minutes’

Live customer service is making a comeback, but this time it is on-demand and real-time. Learn why DEMO Traction alum Talkdesk was able to raise $15 million.

Why marketers are betting big on predictive analytics

Lattice Engines is one of many software providers capitalizing on this trend

Illustration: First-aid technology cross, by Nate Williams [single-use only]

Healthcare IT makes improved customer service an urgent priority

The healthcare industry's seismic shift to a consumer-focused model is giving patients easier access to care and more control over their health information. And IT is at the very heart of that change.

Salesforce doubles down on big data with new analytics tool

Through a variety of partnerships, Wave for Big Data aims to open new data sources to Salesforce's Analytics Cloud

customer disappeared

How to keep your IT project sponsor engaged

Your project sponsor has disappeared and you need him for information, for decision-making, for tasks, and direction? But he is otherwise detained. Here are three strategies for keeping your disappearing project sponsor available to...

Salesforce Community Cloud gets recommendation tool to boost engagement

The update also lets companies create their own communities complete with custom apps

anger

How to handle angry customers, AI version

The research project will use machine learning to mimic furious customers and run through millions of scenarios to figure out how customers react in different situations.

With a fresh $40M, Percolate wants to be a Swiss Army knife for marketing software

The company says it offers an all-in-one alternative to myriad marketing tools

Salesforce teams with Sage, spawns new cloud platform for SMBs

Built on Salesforce 1, Sage Life aims to help small companies connect customer, accounting, payroll and finance data in one system

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