Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

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marketing automation

LinkedIn logo

LinkedIn adds Gmail, CRM integration to Sales Navigator

LinkedIn looks to boost its appeal to sales professional with the first update of its two-years-old Sales Navigator product.

agile waterfall

4 ways to make agile and waterfall work together

In theory, the two methodologies don’t mix. In practice, they almost always have to. Here are four tactics to make these opposites work together.

be nice

Being nice is the key to winning teams and projects

Try the nice guy approach. It really does work in the world of consulting and project management.

build trust

10 ways multichannel companies can build trust with customers

Experts in ecommerce, security, marketing and customer service discuss the best ways to foster trust with your consumers – and build a loyal customer base.

crm

11 CRM best practices

Experts in CRM discuss how companies can best serve a mobile, multichannel clientele.

160613 linkedin

Microsoft bought LinkedIn for your relationship data

Combining LinkedIn’s business identity and relationship graph with Microsoft’s commercial cloud and business analysis tools makes a lot of sense.

project management and crm

Improve business outcomes by aligning project management and CRM

It comes as no surprise to hear that CRM is a primary factor in managing projects, but just how should these areas interrelate to achieve optimal client satisfaction?

customer expectations communication

4 ways to manage project customer expectations

Are you on the same page as the project customer? Are their expectations of the project solution in line with what you are delivering? It's your responsibility as the project manager to ensure that this is the case.

Q&A

Extreme Networks bolsters ‘customer intimacy’ to spur growth

CEO Ed Meyercord talks about Enterasys merger and an expanding set of software capabilities undergirding Extreme’s wired-wireless switches

social networking millennials

8 tips for marketing to millennials online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

mobile enterprise apps

SAP design chief talks details of Apple deal

SAP's chief design officer says modern workers have high expectations for the enterprise apps they use each day, and the company's recent deal with Apple is designed to elevate business software and enhance the overall SAP user...

apple logo ipad pro

Apple's SAP deal means more iOS enterprise apps

Apple continues to make headway in the business world. This week it landed a significant partnership with SAP that could have a major impact on mobile productivity.

A rising tide lifts all boats

The urgency of recognizing and satisfying unknown software needs

It’s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

cloud puzzle

6 cloud services for growing your small business

Small business technology and ecommerce experts discuss how investing in the right software and/or cloud-based services can help small online and bricks-and-mortar companies successfully scale.

lawyer conference

How to handle a zero-day attack – from lawyers

We all know about zero-day attacks. But what about when the zero-day attack is in the form of a subpoena or other legal notice regarding the data in your CRM system? Don’t panic.

newegglogo2015

Newegg customer service comes to Facebook Messenger

Newegg is moving to Facebook Messenger to answer all your questions and concerns about graphics cards, RAM, and motherboards.

Mobile banking on smartphone 160857206

Mobile-only banking startup bets on bots

Companies are implementing artificial intelligence technology for customer service. Here’s a look at how Atom Bank is incorporating WDS Virtual Agent software from Xerox into its mobile app to solve customer issues.

millennials trust

How do you build trust in your organization?

In order to become an effective change agent or help with the transformation, your stakeholders need to trust you.

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