Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

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predictive analytics

Microsoft's Cortana gives Salesforce customers insights into sales pipeline

Microsoft and Alpine Metrics have joined forces with to bring the power of predictive analytics to the sales pipeline.

customer satisfaction ts

7 ways social media can improve customer satisfaction

Social media and customer relationship experts share tips on how to use Facebook, Twitter and Instagram to enhance customers’ experience with your brand.


Traction Watch: FiveStars enjoys 200 percent growth by sticking to the program

FiveStars, a loyalty app designed to bring retail customers back by offering them incentives and rewards has been enjoying a 200 percent increase across all growth metrics over the past 6 months. Their business model seems to be...


Take a step toward customer obsession

In the age of the customer, companies have to focus on the technologies, systems and processes that win, serve and retain customers.

Salesforce taps Instagram's new API with tailored marketing tools

Marketing Cloud users now have easier access to Instagram's 300 million users


Businesses can rent a robot for customer care

SoftBank Robotics Corp is making an enterprise-level version of its personal robot available in Japan for pre-orders this October.

Microsoft buys sales-gamification startup with eye to CRM combo

Incent Games' software will be integrated into Microsoft's Dynamics CRM offering

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CRM backups or audit trails? Yes, please

You’d think that either thorough backups of your CRM system or full audit trails would be enough to keep you out of trouble. Life should be so simple.

Microsoft snaps up FieldOne to enrich Dynamics CRM

The move is a 'no-brainer,' one analyst says

Salesforce sweetens the deal for growing SMBs with new edition

Business Plus release focuses on enabling scalability

New Salesforce line helps enterprises deliver in-app customer support

An offering for SMBs is also on the way

business blog ts

13 tips for making your business blog a go-to destination

Social media and marketing pros share tips for how to use your business blog to attract new customers, improve customer loyalty and strengthen your brand.

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What does the future hold for Microsoft Dynamics?

Microsoft Dynamics software line isn’t dead. Instead it’s moving to be a service you can build into the tools you need to make your businesses processes work better.

Salesforce's new analytics apps will be tailored for specific roles

The first to arrive is Sales Wave Analytics, targeting salespeople

Salesforce Marketing Cloud aims to blur the lines between marketing, sales and service

New updates enrich the software's tools for better cross-channel integration

From doughnuts to Dressgate: How real-time marketing helps brands stay relevant

Say goodbye to those leisurely campaigns of yore

consumer data ts

8 ways to make the most out of your customer data

Big data, business analytics and marketing experts discuss how organizations can best put to use all that consumer data they’ve been collecting.

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Traction Watch: Talkdesk Lets Businesses Create a Call Center ‘In 5 Minutes’

Live customer service is making a comeback, but this time it is on-demand and real-time. Learn why DEMO Traction alum Talkdesk was able to raise $15 million.

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