Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

microsoft cloud windows
facebook live streaming

customer loyalty ts

Why Tesla’s customer loyalty ratings beat Mercedes

Columnist Rob Enderle writes that marketing isn’t about selling stuff anymore. It’s about selling experiences. A recent trip made it clear that Tesla gets this and Mercedes does not.

customers meeting

How online businesses grow sales in the offline world

The efficiency of ecommerce sales with one-click checkout and third-party fulfillment can come at the cost of intimacy between you and your customer. Here’s how some online businesses are getting personal.

emotional intelligence tech managers lightbulb idea

Is emotional intelligence the key to customer service training?

A positive customer experience is key to a successful business, but if you aren’t training and coaching your employees on emotional intelligence, you may be losing sales and customers.

video

An inside look at Cogito's newest emotional intelligence software

CIO's own Sarah White goes on location to examine the role of emotional intelligence software in the workplace and it's potential impact to customer service.

Studebaker dashboard

How to tell if you have a 21st century sales team

In many industries, the revenue generation function — sales and marketing — is the single biggest cost of running the business. Yet it’s also the most unreliable. That’s why tightening up the business processes with CRM systems is...

business blog ts

12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

customer experience

Social media gives customers power (and water)

After struggling for weeks to connect with the local water provider and fielding a shut-off notice, one carefully worded ping on social media yielded results within an hour.

rtshh0x

How businesses can use Pokemon Go to succeed

Pokemon Go has been a phenomenon since its launch and its location-based, augmented reality nature could make it a boon for small businesses.

microsoft linkedin

CIOs question value of Microsoft’s LinkedIn buy

More than a month after the news of the massive acquisition broke, some CIOs are still wondering exactly what Microsoft is getting in the $26.2 billion deal.

marketing automation

5 things you need to know about account-based marketing

A group of a sales and marketing professionals breakdown the concept of account-based marketing and provide real-world insight and examples of why your organization needs to pay attention to ABM.

LinkedIn logo

LinkedIn adds Gmail, CRM integration to Sales Navigator

LinkedIn looks to boost its appeal to sales professional with the first update of its two-years-old Sales Navigator product.

agile waterfall

4 ways to make agile and waterfall work together

In theory, the two methodologies don’t mix. In practice, they almost always have to. Here are four tactics to make these opposites work together.

build trust

10 ways multichannel companies can build trust with customers

Experts in ecommerce, security, marketing and customer service discuss the best ways to foster trust with your consumers – and build a loyal customer base.

crm

11 CRM best practices

Experts in CRM discuss how companies can best serve a mobile, multichannel clientele.

160613 linkedin

Microsoft bought LinkedIn for your relationship data

Combining LinkedIn’s business identity and relationship graph with Microsoft’s commercial cloud and business analysis tools makes a lot of sense.

project management and crm

Improve business outcomes by aligning project management and CRM

It comes as no surprise to hear that CRM is a primary factor in managing projects, but just how should these areas interrelate to achieve optimal client satisfaction?

Q&A

Extreme Networks bolsters ‘customer intimacy’ to spur growth

CEO Ed Meyercord talks about Enterasys merger and an expanding set of software capabilities undergirding Extreme’s wired-wireless switches

social networking millennials

8 tips for marketing to millennials online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

Load More