Customer Relationship Management (CRM)

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

angry customer

Bullhorn's new CRM tool mines email for deeper relationship insight

The stand-alone SaaS offering promises a holistic view of company relationships


Salesforce App for Outlook brings CRM data to the inbox

Now in beta, the app is available for free with a subscription to Salesforce Enterprise Edition or higher

With mobile on its mind, SugarCRM looks to expand

The idea is that instead of just inputting data, users like salespeople will get help as they go about their day

Microsoft Dynamics CRM gets an analytics-infused update

Highlights include new social and mobility features, closer Office 365 integration

Salesforce gives Service Cloud a shot of data science

New features aim to help companies be smarter in customer interactions

SugarCRM acquires Stitch to boost mobile CRM offerings and know-how

Stitch's technology analyzes email, calendar and CRM data to help make sales staff more effective

Illustration of Internet of Things

A 'Personality Test' for Your IoT Strategy

Here are some key questions an enterprise should ask when looking to define a consumer centric IoT strategy.

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11 Tips for Improving Your Company’s Customer Support

Here’s how to ensure your customers are getting the help they need and coming away with a positive impression of your company.

Salesforce's Desk.com steps up its global focus

Targeting SMBs, the customer-support app now speaks more than 50 languages

customer experience

Digital Marketers Must Own the Customer Lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in today’s digital world, marketers can't simply hand over that relationship to the sales...

fb gain customers

Customers Should Be at the Center of the CIO's Agenda

CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts.

Talent Acquisition Methods

Using Big Projects to Become a Strategic Advisor

A perspective on how CIOs can use enterprise software projects to elevate their role to be true strategic advisers to the rest of the C-suite.

Q&A

Rethinking CRM at Trek Bicycle

Trek adds value to Microsoft Dynamics CRM by using Scribe to import data from ERP

Luminoso to enterprises: Here's what all that chatter really means

Based on machine learning, the company's new Compass system helps you understand what consumers are really saying

social crm thinkstock

Quick and Dirty Is a Sure Way to Fail at Social CRM

It’s no secret that social media is critical to marketing and customer support. The dirty little secret is that ‘quick and dirty’ is a recipe for disaster.

Oracle Service Cloud gets more social

Access to an online customer's browsing history gives a fuller view of their experience

Microsoft delivers the talking Dynamics CRM update

The software uses Cortana to process voice commands

01 demo enterpriseproducts

9 Must-See Enterprise Products From DEMO 2014

Countless fledgling companies showed off new products and services in Silicon Valley last week at DEMO Fall 2014, but these nine enterprise products stood out from the pack.

healthcare

Pharma Company Prefers Vertical Industry Cloud

Biotech company Questcor Pharmaceuticals relies on a cloud service tailored to the specific needs of the life sciences industry--and its regulations.

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