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6 strategies smart digital publishers use to monetize content

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need.

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Project management is critical for marketing success in a digital era

Your marketing campaigns are only as good as the project management behind them.

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Here’s how companies can reach post-millennials through blogging

If you've struggled with reaching post-millennials with your existing strategy, try this.

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20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

The dark web's changed

How the dark web has gone corporate

Some criminals on the dark web are taking their cues from the practices of corporate IT. Illicit offerings run the gamut from code that buyers have to implement themselves to turnkey solutions and consulting services.

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Better marketing requires knowing your entire customer base

It's time to focus on your entire customer base, not just a small portion of it.


What is a CRM system? Your guide to customer relationship management

Customer relationship management (CRM) systems help you better understand your customers’ needs and how to meet those needs while enhancing your bottom line. CRM systems link up information about customers from a variety of sources,...


Get 72% off NordVPN Virtual Private Network Service For a Limited Time - Deal Alert

Safeguard yourself against snoops, and access blocked content with this no-log VPN service. NordVPN has discounted their popular VPN software 72%. Use our link and see the discount applied when you click "buy now".


What's next in IoT innovations?

Tom Soderstrom talks about the cutting-edge work happening at Jet Propulsion Lab in the evolving field of internet of things.

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The insights CIOs can gain by leveraging conversational commerce

CIO's should focus on creating a connection with customers, not just technology.


Mingis on Tech: The lowdown on Cisco Live

Network World's Brandon Butler checks in from Las Vegas, where this week's Cisco Live is under way. The big story: Cisco's efforts to move from hardware to software, security and "intent-based networking."

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3 vanity KPIs tech marketers must stop obsessing over

With the plethora of data available today, it's easy to get stuck in "analysis paralysis." Here are three overrated site metrics that may be blinding you ... and the KPIs you should focus on instead.

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Unstructured customer data is a goldmine, here’s how to use it

If you want to grow customer relationships, try using unstructured data.


4 ways brands use industry news to market to customers

Providing industry news is a great way to keep customers coming back.

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Imitation is the sincerest form of flattery

We can all agree that markets and product categories become saturated. Coming up with compelling messages, angles and stories is a challenge, no doubt. But copying the competition is not the path you should choose if you want to stand...


How you can use DNS lookup to improve your marketing campaigns

Here are some interesting ways to use DNS lookup in your marketing strategy.

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EU fines Google $2.72 billion, orders changes in search results

Google abused its dominant position in the search engine market to illegally promoted its comparison shopping service, the European Union's top antitrust authority ruled Tuesday.

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It's time to upgrade to TLS 1.3 already, says CDN engineer

Businesses dragging their heels over rolling out TLS 1.2 on their website might have an excuse to delay a little longer: Version 1.3 of the TLS (Transport Layer Security) encryption protocol will be finalized later this year, and...

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