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5 Ways to Improve Your Social Media Campaigns

Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns. Failures can fall just as flat, too. The difference between winning and losing often comes down to a few key strategies that...

unbundling mobile apps

An Inside Look at LinkedIn’s ‘Unbundling’ Mobile Strategy

LinkedIn has embraced a multi-app strategy and now has a family of six separate apps -- from job search to tailored news -- but is there such a thing as too many apps?

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How LinkedIn Hopes to Become a Goldmine of Customers

According to a leaked document, LinkedIn thinks it can build a $1 billion business-to-business marketing business by 2017, thanks to its planned acquisition of Bizo.

lead gen digital marketing

How to Generate Leads From 4 Top Social Networks

The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Here’s five ways marketers are generating leads on Facebook, Twitter,...

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The One LinkedIn Profile Tip Everyone Should Know: Use Work Samples to Show Off Your Achievements

You're more than a text summary. Then why don't you have examples of your work on your profile? Here's a tip on transforming your LinkedIn profile from a simple electronic resume into a professional online portfolio.

LinkedIn 'Connected' iOS App is Perfect for Power Networkers

LinkedIn's new "Connected" app for iOS provides a deeper level of information on your connections and aims to provide timely details when you need them. The idea is solid, according to James A. Martin, but the execution needs work.

Are Social Media Giants Betraying Your Trust?

The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies...

Do You Know Whom You're Following on Twitter? Neither Does Twitter, Apparently.

Fake accounts that troll for followers' contact info just might be a problem. Meet 'Alex Van Pelter.' Oh, and LinkedIn is great, except when it's annoying.

LinkedIn Redesigns Premium Profiles, Adds Paid Tier

Taking a cue from Facebook, Twitter, and Google+, LinkedIn announced today that it will let premium subscribers add cover photos to their profile pages.

How to Ensure Your Social Media Privacy

Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.

8 Expert Online Marketing Tips for Small Businesses

Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.

6 Social Media Mistakes That Will Kill Your Career

Just because you're not posting drunken selfies doesn't mean you've got this social networking thing down. There are a number of more subtle social media mistakes that could hurt your career. Here are six to avoid.

LinkedIn Tackles China with a Startup Approach

China has been a tough market for U.S. Internet companies to crack, but LinkedIn has high hopes it can buck the trend and increase its user base in the country to as high as 50 million over the next five years.

Web Giants Join Forces for Open Source MySQL Scalability Project

Engineering teams from Facebook, Google, LinkedIn and Twitter have begun work on WebScaleSQL, an open source project designed to address the challenges of running MySQL at Web scale.

Online Video Beats Social Media in the Enterprise

A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and...

Why C-Suite Executives Need to Shine on Social Media

Most CIOs -- and other C-suite executives  have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role...

How to Use Social Media to Improve Your IT Recruiting Strategy

Social media is ubiquitous in today's digital world, so you can bet your next star employee is out there sharing, liking and tweeting. Here's how to leverage social networking technology to effectively target and recruit IT candidates....

Social Media Getting More Spontaneous and Less Personal

Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all...

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