Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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shadows

How Marketing Is Tackling MDM in the Shadows

Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.

jargon

Buzzwords and Jargon Just Aren’t Revolutionary Anymore

As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.

How your in-store shopping affects the ads you see on Facebook

Tracking offline sales will play a big role in Facebook's advertising moving forward

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Why Ad Tech Consolidation Is Good for CIOs

There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.

seo

In the Digital Enterprise Everyone Needs to Think SEO

Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches...

texas rangers

Data Analytics Scores Marketing Wins for the Texas Rangers

When it comes to convincing your boss of the value of a data dashboard, nothing works better than when you can save money as a result of a trend that you visualized.

Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

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9 Must-See Enterprise Products From DEMO 2014

Countless fledgling companies showed off new products and services in Silicon Valley last week at DEMO Fall 2014, but these nine enterprise products stood out from the pack.

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How to Make Sense of Facebook's Marketing Policies

Facebook says it knows its marketing policies are confusing. In an attempt to clarify, a Facebook policy manager recently broke down some of the specific guidelines and explained how the rules apply to promotions, 'Likes,' donations...

social media marketing

7 Ways to Use Social Media to Attract Holiday Shoppers

Marketing and social media experts share their tips on how to use social media to get people talking about – and buying – your products this holiday season.

digital natives shopping

How to Attract Digital Natives to Buy at Retail Stores

Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar...

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7 Ways You Can Help Your Sales Team Be More Effective

From CRM to gamification, sales and marketing experts share strategies and tools that can help salespeople be more productive and close more deals.

Adobe can now send customized messages to beacon apps

The company is hoping its customers will use analytics features to prevent messaging fatigue

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CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

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Top Tips and Tools for Online Reputation Management

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

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Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.

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Mastering the Business Basics of Online Reputation Management

Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.

omnichannel

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

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