Marketing news, analysis, research, how-to, opinion, and video.

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Adobe takes aim at customer experience, partners with Microsoft

With its new Experience Cloud offering, Adobe seeks to help enterprises optimize customer experiences. And working with Microsoft and other partners, it will create a standard semantic data model to make it easier to customize apps,...

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Deciding when to scale: 3 big questions every tech startup needs to ask

Sure, you've got a growth plan. But how do know, exactly, when it's time to scale?

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Attending a marketing conference? 6 survival tips

Whether it's your first time attending a conference or you've had horror stories in the past, these tips will help you make the most of your experience.

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How social media influences political participation and news consumption

The campaign and election of 2016 was unprecedented in so many ways; news reporting and social media has forever changed the way candidates campaign and citizens vote. I think mistrust of the media and the divide between parties is...

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.


How combining SEO and web design can boost your marketing efforts

Creating a nice looking website is important, but even more so, is ensuring search engines like it.

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Why Facebook is overhauling video (again)

Facebook wants to become a premier outlet for video and it's making a series of aggressive moves to attract bigger audiences and drive more revenue.

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Shopify takes aim at Wix and WordPress for top dog in the ecommerce space

These ecommerce platforms are quietly fighting a war for the top spot amongst business owners.

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10 mobile marketing trends to watch in 2017

Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

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How Intel’s CMO revitalized a ‘weak brand’

Intel is coming off one of the best years in its 49-year history, according to CMO Steven Fund, who explains how the brand evolved from stale to dynamic.

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9 proven methods for generating sales leads

Sales and marketing experts share their tips on the best channels to use to attract new business.

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6 reasons to hire a marketing consultant

Are you skeptical when you hear the term "consultant"? You might be surprised to know how many entrepreneurs swear by their services.

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Marketing trends shaping mobile in the next 10 years

Over the last 10 years, we were all over mobile marketing’s proverbial map. From being a non-existent industry (literally) to one of the most milkable cash cows in the modern era, there seems to have not been many steps between the...

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5 hardware hacks that can help eliminate your marketing spend

Most business owners don't think of physical objects when it comes to marketing, but business owners should pay attention to hardware. It can preserve your marketing budget.

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5 qualities for successful PR pros

Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have...

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5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

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How to use social media to boost your ecommerce sales

Social media is an essential marketing tool for any business owner, but only if it's used properly.

How voice search is transforming digital marketing

Voice search on the internet using powerful AI algorithms is becoming the norm. Here's how it's set to transform the way marketing is done online.

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