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Marketing news, analysis, research, how-to, opinion, and video.

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Don't worry CIOs: You still control tech spending

In the digital era, business executives are becoming more involved in acquiring corporate technologies. But the CIO still largely has the final say for most technology purchasing decisions.

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3 things you can learn about online marketing from tourism hot spots

Tourism is one of the biggest industries that utilizes marketing to its highest potential. What can small businesses learn from their strategies?

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Being upfront about the future of television monetization

People like to assume television is dead, with articles about cord cutting and the proliferation of digital platforms. However, TV remains a highly effective marketing tool for companies -- made stronger by digital and data.

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Why Conway, Spicer and Huckabee Sanders deserve appreciation

These communications pros are working in an incredibly challenging environment. The U.S. is divided, the president’s approval rating is taking a nose dive, and the man is unpredictable (to say the least). Yet they persist. We may not...

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How CIOs are helping upgrade the way people sell

New CRM strategies are essential as consumers expect more digital engagement and the ways in which companies contact their customers evolve.

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11 tips to create a must-see webinar

Experts discuss how to put together and market an online seminar that will attract prospective customers and hold their attention.

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Oracle's next big business is selling your info

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of information about consumers and companies.

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8 things CMOs need to know right now

At the recent Marketing Nation Summit, industry leaders offered CMOs tips and strategies for success — including why less is more when marketing to customers.

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10 content marketing and customer experience all-stars

From a cruise ship wearable to a media company that’s also a bank, here are 10 examples of standout customer experiences and successful content marketing and campaigns.

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How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity with a separate purpose is over.

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Diversity is the key to successful digital marketing in 2017

What makes an effective digital marketing strategy? This year, it's all about diversity and how wide the scope of your efforts is.

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Is your phone system hurting your marketing efforts?

Your phone system plays a more integral part of your marketing than you think.

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7 successful ways marketers battle and beat media burnout

Dial back some of your media consumption and avoid burnout with these seven suggestions.

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As smartphone time dominates, branding imperatives shift

Commentary on consumer brand interaction on smartphones with an eye on the shift from apps to bots.

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ATSC 3.0: Broadcast's last addressable stand

Commentary on prospects for ATSC 3.0 as an addressable ad medium in the era of streamed live TV

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How marketers are fighting back against Google's RankBrain and its disruption of the SEO industry

SEO is one of the most volatile aspects of digital marketing, and Google’s RankBrain disrupted SEO even further with machine learning. But as marketers, we are obligated to follow the wave. Is there a way to go against it?

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Digital marketing and data tools prove valuable for brick and mortar, too

Now is the age of digital marketing, but that doesn't mean brick-and-mortar businesses can't keep up. Here are some tools that can be used by both online and offline businesses.

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How and why to own your branded search results

Let's put keyword research on hold for a minute and talk about branded search.

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