Marketing news, analysis, research, how-to, opinion, and video.

mobile marketing trends 2017
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9 proven methods for generating sales leads

Sales and marketing experts share their tips on the best channels to use to attract new business.

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6 reasons to hire a marketing consultant

Are you skeptical when you hear the term "consultant"? You might be surprised to know how many entrepreneurs swear by their services.

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Marketing trends shaping mobile in the next 10 years

Over the last 10 years, we were all over mobile marketing’s proverbial map. From being a non-existent industry (literally) to one of the most milkable cash cows in the modern era, there seems to have not been many steps between the...

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5 hardware hacks that can help eliminate your marketing spend

Most business owners don't think of physical objects when it comes to marketing, but business owners should pay attention to hardware. It can preserve your marketing budget.

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5 qualities for successful PR pros

Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. PR pros who have continued to demonstrate five characteristics of good PR have...

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5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

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How to use social media to boost your ecommerce sales

Social media is an essential marketing tool for any business owner, but only if it's used properly.

How voice search is transforming digital marketing

Voice search on the internet using powerful AI algorithms is becoming the norm. Here's how it's set to transform the way marketing is done online.

ai and marketing

10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.

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Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

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Walgreens CIO leaving to launch retail marketing startup

Abhi Dhar, who helped lead several mobile and other digital initiatives at the pharmacy retailer, is stepping down next month to step up to a CEO role.

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5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price?

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3 simple ways to optimize your conversion rates

Business owners can spend endless money on marketing, but just how much of that is converting into sales? Here are three simple ways to improve your conversion rates.

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IT certifications that can boost your business’s marketing efforts

Marketing and information technology often appear as two separate niches, but they are actually quite similar in many ways. These skills will give your marketing team an edge.

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4 signs your content marketing strategy needs a makeover

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that,...

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Make 2017 your year of saying no

In a world full of "yes" people, sometimes you need to just say "no." It wasn’t until we learned to say no to more opportunities that our business took off.

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How personalized marketing tactics engage users

We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them...

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