Marketing

Marketing news, analysis, research, how-to, opinion, and video.

Why big data isn't always the answer

While most analytics tools are set up for quantified information it's often the unstructured data that provides the context and the meaning companies need to make that information useful.

digital advertising

Donald Trump

Trump vs. Fox News signals a major focus group fail

The recent Republican debate and Fox News coverage of Donald Trump reminded columnist Rob Enderle why Steve Jobs hated focus groups.

That ad blocker you love? It's costing publishers a pretty penny

Websites will lose almost $22 billion this year thanks to the ubiquitous tools

privacybadger

EFF's tracker-smashing Privacy Badger exits beta

After more than a year in beta, the EFF's Privacy Badger privacy-protecting add-on for Chrome and Firefox is available in its first stable version.

Facebook gives businesses more ways to privately message users

Businesses can respond to users' comments on Facebook via Facebook Messenger

Salesforce taps Instagram's new API with tailored marketing tools

Marketing Cloud users now have easier access to Instagram's 300 million users

EFF-led group wants to give do-not-track some bite

The initiative is the first credible attempt to define what "do not track" actually means, according to backer

Yahoo tackles large 'malvertising' campaign in its ad network

Ads with malicious code may have appeared across Yahoo's sites

buy now

Why Google should buy Twitter … NOW

Opportunity is knocking as Twitter hits an impasse and Google faces reality with Google+. Both companies might want to call their lawyers and make the most of what might be their last best chance to unite.

marketing ts

Why don’t tech companies get marketing?

Yelp and Twitter are in trouble, and columnist Rob Enderle says it’s because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

Facebook revenue surges 39 percent but costs also soar

Profit shrunk as costs went up by more than 80 percent

Twitter surprises with a sales gain, but user growth lags

Growth in users came largely from people who don't hold actual accounts

Google tells its publisher partners to comply with EU cookie directive

The company detailed the requirement in its new EU User Consent Policy

Over 10 million Web surfers possibly exposed to malvertising

The online advertising company that distributed the ads is taking action to stop it

Google stops using annoying 'interstitial' mobile app ads

Most users faced with one simply abandon the mobile site they were trying to visit, Google found

mobile browsing

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

Online ad industry tries to stamp out click fraud

A new blacklist will try to spot bad ad traffic coming from data centers

Google reports strong earnings, propelling its stock

Growth in the company's revenue, however, has slowed in recent years

Oracle extends cloud suite to cover entire order-fulfillment process

Two new additions flesh out the company's 'quote to cash' capabilities in the cloud

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