Marketing

Marketing news, analysis, research, how-to, opinion, and video.

digital marketing
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6 HTML tweaks that can boost your search visibility

You've built a great looking website, but how do you attract visitors? These simple HTML tweaks will help.

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PR nightmares that were disasters waiting to happen

The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications...

CRM

CRM definition and solutions

Get up to speed on customer relationship management, with CRM definitions, solutions and strategies.

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Facebook will let companies map online browsing to real-world sales

Retailers who want to know what brought people to shop in their physical retail stores have a new tool to try. Facebook has revised its analytics tools for businesses to show how user behavior online translates into brick-and-mortar...

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12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

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13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

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Masterful marketers do things differently — do you?

There's a reason why certain people succeed. They aren't living the "average" life. How can you imitate this to become a better marketer?

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How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers – and help you stand out from the competition.

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Technology and promotions: the digital face of marketing

Technology is now critical to -- and inseparable from -- a smart marketing strategy.

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Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

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The undeniable power of human emotions in marketing

If there is one thing that has all the power in the world, it's human emotion. How can you utilize this force in your marketing strategy?

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Best tech tools to help marketers on a budget

These killer marketing tools will ensure your marketing campaign is on the right track, without breaking the bank.

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10 digital marketing jobs that top the pay scale

Looking for a career that combines the best of technology with boundless creativity and pays a six-figure salary? Digital marketing is the place to be.

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7 reasons why content is still king in 2017

Content is top dog, and it's going to stay that way for a long time.

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7 hot marketing certifications and how they pay off

Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary. ...

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Crisis communications must be ongoing, not project-based

Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.

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How Neon Roots reinvented itself by putting marketing first

This app development company has worked with some of the biggest brands in the world, but how?

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3 innovative ways to boost blog engagement

Here are some steps to take if your blog is struggling to make a mark despite having a number of good posts.

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