Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.
As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.
There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.
Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches...
Mobility and bring-your-own device (BYOD) are transforming the way people work and the way organizations support them. There's more to mobility than simply enabling remote access-and mobile devices are far more than limited-use
Facebook says it knows its marketing policies are confusing. In an attempt to clarify, a Facebook policy manager recently broke down some of the specific guidelines and explained how the rules apply to promotions, 'Likes,' donations...
With enhanced mobility and work flexibility comes increased security risk. Explore the security implications and capabilities of the major mobile OS platforms and learn more about best practices to fortify security while supporting
Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar...
Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?
Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.