Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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13 ways your business can attract more social media followers

Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages.

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6 reasons team collaboration is so important in online marketing

Online marketing strategies profoundly benefit from true team collaboration.

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Microsoft updates Dynamics CRM with a new IoT twist

Microsoft's Dynamics CRM 2016 software has been updated for spring, and the new release brings with it a brand-new tool to help companies tap the Internet of Things for their customer-service efforts.

communication

4 important communication tools for tech biz entrepreneurs

When George Bernard Shaw said, 'The single biggest problem in communication is the illusion that it has taken place,' he had tech biz entrepreneurs in mind. If you are a SaaS startup or an established tech leader, riddled with...

sap digital consumer insight

Who's in your store right now? SAP's new data service can tell you

Marketers can tap virtually limitless volumes of data about customers' online activities, but the offline world isn't nearly as forthcoming. That's where SAP aims to help.

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How to convert sales leads into sales

Sales and marketing experts share their tips on how to turn prospects into customers.

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7 tips for maximizing Twitter as a marketing and engagement tool

Facebook may have the most users, but Twitter is the best tool for connecting brands to their followers and engaging them. As a marketer, focus on these tips for using Twitter to get that engagement.

CIO Wrapsheet: Marketing Automation

CIO's guide to marketing automation software

Digital marketing is a fast-moving target even for those marketing pros who have embraced it. This CIO Wrapsheet will help you choose the right tools for your business.

Branding Attracts Better IT Talent

The brand messaging checklist: how to build an effective technology brand

Smart technology marketers know they can't rely solely on feature sets and price points. Instead, they invest in the one thing that can shield them from fleeting trends, market fluctuations and technology commoditization: branding.

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8 tips for marketing to millennials online

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

hotel booking

Starwood taps machine learning to dynamically price hotel rooms

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel pricing rates on the fly, improving demand forecasting by 20 percent.

customer service ts

Social media a missed opportunity for customer service

A new report suggests most companies simply don't understand how effective social media can be for customer service, and majority of brand feedback people leave on social sites is ignored.

The Problem Solver & The Genius

Are you killing your startup’s chances for success?

How your entrepreneur type influences your chances of success. Startup founders (very) generally speaking fall into two camps. The geniuses, who create a product of love and hope enough people want or need it too. The problem solvers,...

email

7 ways to integrate an email newsletter into your online marketing campaign

Email marketing has the highest potential for ROI of all other online marketing platforms. Are you using your newsletters to your full advantage?

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Adobe adds data-science muscle to its cloud services

Adobe on Wednesday announced a host of new algorithms in its cloud services designed to help brands uncover new patterns and put them to work.

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How to do influencer marketing like a pro

With 81 percent of marketers already going gaga about influencer marketing, you sure can bet on this promotion tactic to amplify the reach of your content amongst your target audience. But influencer marketing isn’t anything like what...

marketing automation

4 tips to help switch marketing automation systems

What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls....

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Look at how marketers tell stories with compelling data visualizations

Storytelling is important for marketing, but how do you tell a story with data?

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