Marketing news, analysis, research, how-to, opinion, and video.

Google RankBrain search SEO
tribeca film festival

Microsoft Dynamics CRM 2016

Get ready for a customer-service overhaul in the next Dynamics CRM

Microsoft's Dynamics CRM 2016 software is just around the corner, and on Thursday the company revealed new details about what it will include from a customer-service perspective.

bad marketing 10

15 of the worst tech marketing and PR moments ever

When serious persuasion goes seriously wrong.


Sales innovation: Tiffani Bova, VP Distinguished Analyst, Gartner

Tiffani Bova, VP Distinguished Analyst, Gartner, is passionate about helping her clients grow and increase competitiveness through sales innovation. She discusses that and why she believes the most disruptive thing in the market today...

7 11 grow lead

7-Eleven takes a big gulp of customer data

The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons

Wikipedia airhorn loudspeaker wiki

The 12 commandments of Wikipedia

There are right ways and wrong ways to maintain Wikipedia pages, and these 12 dos and don'ts can help you avoid the most common mistakes organizations make when trying to manage, or manipulate, their Wikipedia presences.

Wikipedia marketing globe smile

How to effectively create and manage a Wikipedia page

Marketing and brand experts share insights on how to ensure the accuracy of a Wikipedia page without overstepping your bounds and drawing the ire of the Wiki community.

customers shoppers ts

7 simple, low-cost ways to acquire new customers

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

marketing tech data

How marketing tech lets you get personal with your customers

The speed and scale of business today means few companies can have a personal relationship with their customers like the shopkeepers of yesteryear, but data and marketing automation can help fill the gap.

digital marketing

Top 4 marketing automation tools and why you'll love (and hate) them

A handful of professional digital marketers weigh in on their favorite marketing automation tools, and spotlight pros and cons of each. Some of the picks were the usual suspects — HubSpot and Hootsuite — while others were surprises.

holiday ecommerce

How to prep your ecommerce store for holiday shoppers

Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.

Clothing retailer Uniqlo uses brain waves to match customers with t-shirts

Japanese retailer Uniqlo is using a novel method to match t-shirts with potential buyers by analyzing their brain patterns.

scott mcnealy wayin sun

Scott McNealy's Wayin gets $15.4M from investors including SAP's Plattner

Wayin, the latest venture from ex-Sun Microsystems CEO Scott McNealy, got a considerable boost Friday with a fresh $15.4 million infusion from big-name investors including SAP co-founder Hasso Plattner.

customer satisfaction

Facebook drives increase in social media satisfaction

Improvements in mobile, privacy and content sparked an increase in satisfaction with social media sites, according to a new report from the American Customer Satisfaction Index. Facebook showed the biggest gain, but it doesn't hold...

google search2

Don't get burned by Google — how to diversify your website traffic

Overreliance on any one source for online traffic is never a good thing for website operators, but a dependence on Google search results can be particularly damning. SEO experts offer best practices to help make sure your business...

150914 salesforce dreamforce 5

Salesforce tackles the IoT head-on with 'Thunder' and a new cloud

A new cloud offering from Salesforce aims to turn the Internet of Things into the "Internet of Customers."

150914 salesforce dreamforce 2

Salesforce unveils a new CRM tool for 'relationship intelligence'

Salesforce taps technology gained as part of its $390 million RelateIQ acquisition last year to offer a brand-new tool focused on what it calls "relationship intelligence."

business analytics charts statistics big data

How Sunny Delight juices up sales with cloud-based analytics

Sunny Delight’s CIO made a bold move when it was time to pick a cloud analytics service to identify deficiencies in its sales promotions and opportunities for sales growth. He let business managers make the decision.

Microsoft Dynamics CRM Cortana

Microsoft puts the focus on focus in Dynamics CRM 2016

The next major release of Microsoft's Dynamics CRM will arrive in the fourth quarter of this year, and its unifying theme will be helping sales teams stay focused on the task at hand.

Load More