Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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Facebook video is booming, now at 4 billion views per day

Many of the views are driven by auto-playing videos

Mobile ads now generate almost 75 percent of Facebook's revenue

Total sales for the first quarter grew by more than 40 percent

Making software to block annoying ads is legal, German court rules

There are other similar cases pending though so AdBlock Plus maker Eyeo is not home free yet

Microsoft, Yahoo search deal amendment makes termination easier

Either company can terminate the agreement on or after Oct. 1

Great customer experience is an elusive goal

Many companies talk about it but few deliver, a Forrester study found

Facebook tries to keep it real by killing more 'fake' likes

The company has improved its technology for detecting suspicious patterns of likes

Twitter turns its home page into a news and information hub

The redesign is aimed at winning over the uninitiated

wipe out

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

digital dollars

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

death salesman

Digital marketing and death of a B2B salesman

Those touchy-feely relationships with salespeople are giving way to researching choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will...

Salesforce revs up Pardot with two new B2B marketing-automation tools

New mobile capabilities allow salespeople to deliver their own personalized lead-nurture campaigns

content marketing2

What does a content marketer look like?

Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's...

The FTC is worried about algorithmic transparency, and you should be too

Don't assume your Facebook friends are ignoring you -- it could simply be the site's algorithms at work

angry customer 2

Think you know your customers? You’re wrong

The majority of consumers think brands don’t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

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11 A/B testing mistakes and how to avoid making them

Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them.

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Why a data-driven transformation requires a cultural shift

Metrics and analytics power nearly everything IT does at online marketplace Etsy. Its CTO attributes its success at becoming data-driven to the creation of a culture of learning and discovery.

failure to communicate

Marketing technology remains a house divided

Marketers and techies working together have the power to change the destiny of their companies. First, though, they must overcome the great divide between the groups -- a gap that was apparent in two conferences in San Francisco over...

baseball games too long

Can technology speed up baseball games?

One of the reasons baseball holds a spot in the hearts of Americans is because, unlike other major sports, it’s not rigidly timed. But with games lasting longer and the pace of play getting slower every year, are fans reaching a...

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