Marketing

Marketing news, analysis, research, how-to, opinion, and video.

Credit Acceptance IT recruiter Jordan Frank interviews a job candidate.
nycseniors stylishmen socialmktgfella

data analytics charts

6 tips for creating infographics that destroy the competition

Small businesses and large organizations alike are using infographics as immersive tools to convey valuable information and to reach customers who are fascinated by visuals. The only question is: are your infographics standing out?

storytelling ts

Best practices for pitching enterprise products

The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.

twitter logo app icon

Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

facebook live streaming

How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

01 social media mistakes

The 10 nastiest social media marketing mishaps of 2016

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

cio ilustrations 2

CEOs listen up: Why your marketers HATE rushed jobs

Tech companies, especially startups, are dynamic by nature and attempts to change that are futile. Strategies for world domination change and the leadership team needs to be capable of adapting to the new direction. This is not new to...

digital transformation competitive

CMOs much more likely than CIOs to lead digital transformation

Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.

6 social media

5 incredibly creative uses of social proof in marketing

Social proof promotes consumer confidence in an unbiased fashion, doing what traditional marketing and advertising can’t. Study these examples, including Mark Zuckerberg, Gogobot, the Colbert Bump, Netflix, and Pura Vida, to...

150914 salesforce dreamforce 2

Salesforce is betting its Einstein AI will make CRM better

If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest.

retail experience

6 tips for successfully marketing your first pop-up shop

If your ecommerce store is thinking about hosting a pop-up shop anywhere, remember that marketing your pop-up shop can be like marketing any other temporary event. Get the attention of the media and influencers, host contests and...

vr virtual reality hipster

Why IT will be key to successful VR marketing

Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.

hottest it skills arrows look business man future

6 ways to spruce up your online business’s image

Make your business look bigger and more professional moving forward.

digital marketing ts

Creative ways 7 startups growth-hacked their way to brand exposure

Startups on a tight budget are using social media channels, experiential marketing and other creative tactics to generate brand exposure. All without a PR agency.

lightning bolt salesforce

Need to build a customer community? This new Salesforce tool can help

Engaging customers is an ongoing challenge for companies large and small, but Salesforce has been working to make it easier. On Thursday, the CRM giant took its efforts a big step further.

e-commerce shopping cart with binary code

8 keys to ecommerce success

Ecommerce business owners and experts discuss how you can make your online store stand out from the crowd.

miniature man standing on oversized shoe like an underdog

Here’s why the market loves the underdog

Everybody loves an underdog. It is human nature. The biggest reason companies use their underdog narrative (if they have one, and most companies do!) is to help customers identify with them. With the underdog narrative, brands can...

magnifying glass on teal background with shadow

How transparency should play a role in marketing

As much as we’d all like to say that our brands are 100 percent transparent in their marketing efforts, this simply isn’t true. In fact, most brands are considerably cloudy in their messaging. This doesn’t mean they’re overtly lying...

red price tag big sale

5 marketing tips to help you avoid markdowns

Markdowns are always welcomed by customers, but frowned upon by business owners. Here's how you can avoid them.

Load More