Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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5 types of customer reviews you can leverage

Customer reviews are amazing marketing tools if you know how to utilize them. Here are some ways you can make that happen.

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How to use social media to boost your ecommerce sales

Social media is an essential marketing tool for any business owner, but only if it's used properly.

How voice search is transforming digital marketing

Voice search on the internet using powerful AI algorithms is becoming the norm. Here's how it's set to transform the way marketing is done online.

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10 things marketers need to know about AI

AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting.

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Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company?

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Walgreens CIO leaving to launch retail marketing startup

Abhi Dhar, who helped lead several mobile and other digital initiatives at the pharmacy retailer, is stepping down next month to step up to a CEO role.

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5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price?

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3 simple ways to optimize your conversion rates

Business owners can spend endless money on marketing, but just how much of that is converting into sales? Here are three simple ways to improve your conversion rates.

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IT certifications that can boost your business’s marketing efforts

Marketing and information technology often appear as two separate niches, but they are actually quite similar in many ways. These skills will give your marketing team an edge.

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4 signs your content marketing strategy needs a makeover

As most marketers know, there is an unbelievable amount of potential in the realm of content marketing. It’s perhaps one of the most advantageous marketing strategies brought forth by the digital era. This is due to the fact that,...

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Make 2017 your year of saying no

In a world full of "yes" people, sometimes you need to just say "no." It wasn’t until we learned to say no to more opportunities that our business took off.

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How personalized marketing tactics engage users

We live in a world of social validation: everyone wants to be seen and heard. This mind set can also be applied to business, particularly in marketing. Consumers are more likely to respond to marketing strategies that involve them...

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The rise of the chief marketing technologist

The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so...

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Is customer-centric marketing the way of the future?

Customers are what bring life to every business. Without them, a business will not succeed. That's why there's a consistent increase in marketing efforts targeted specifically for customer attraction and retention.

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CMO, CIO embrace social media, IoT to win customers

Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.

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3 ways you can combine print and digital marketing campaigns

Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.

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What will be the most in-demand marketing jobs this year?

As the world of marketing grows bigger with better access to mediums such as the Internet, marketing jobs are becoming more in demand. What jobs will we see more of this year?

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