Marketers, HR and training managers, and sales specialists have the challenge of communicating intricate messages to engage a variety of internal and external audiences. Unfortunately, text-heavy communications fail at making a
At CES 2017, Sony Pictures, the studio behind the recent hit films 'Passengers,' 'Sausage Party' and 'Ghostbusters,' shared some of the reasons why more and more of its film-marketing budget goes to social networks such as Facebook.
Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.
Multilingual content marketing is a must for modern businesses that want to be competitive on the international stage. This article will take a look at what multilingual content marketing is and some helpful tips. These will include...
Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.
Targeting the "wrong people" is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
In recent years, Inbound Marketing has made a name for itself by providing a valuable way to attract and convert customers. However, relying solely on Inbound leaves room for a lot of missed opportunities. Find out why 39% of
The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. One problem is that many people abandon surveys halfway through. Here's what you can do to...
Content marketing is an incredibly useful marketing strategy, and because of its practicality, almost any business can reap the benefits. The premise is simple; use interesting, unique, in-demand and well-written content to naturally...
The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that
The new world of insight-driven business enables companies to become active participants in a long-term conversation with customers. Instead of being limited to transactional processes or an omnichannel approach, they can move toward...
Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.