The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications...
Cover story: The enterprise gets smart. Companies are starting to leverage artificial intelligence and machine learning technologies to bolster customer experience, improve security and optimize operations.
Retailers who want to know what brought people to shop in their physical retail stores have a new tool to try. Facebook has revised its analytics tools for businesses to show how user behavior online translates into brick-and-mortar...
Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.
According to Altimeter's 2016 State of Digital Transformation report, customer experience is the top driver of digital transformation, but in only 19 percent of organizations is the CIO or CTO leading digital transformation efforts.
Marketers, HR and training managers, and sales specialists have the challenge of communicating intricate messages to engage a variety of internal and external audiences. Unfortunately, text-heavy communications fail at making a
Targeting the "wrong people" is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content
Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.
Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but there’s a lot more wrong with this situation than the fact that the city hired the firm.