Marketing

Marketing news, analysis, research, how-to, opinion, and video.

Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

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How to Make Sense of Facebook's Marketing Policies

Facebook says it knows its marketing policies are confusing. In an attempt to clarify, a Facebook policy manager recently broke down some of the specific guidelines and explained how the rules apply to promotions, 'Likes,' donations...

social media marketing

7 Ways to Use Social Media to Attract Holiday Shoppers

Marketing and social media experts share their tips on how to use social media to get people talking about – and buying – your products this holiday season.

digital natives shopping

How to Attract Digital Natives to Buy at Retail Stores

Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar...

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7 Ways You Can Help Your Sales Team Be More Effective

From CRM to gamification, sales and marketing experts share strategies and tools that can help salespeople be more productive and close more deals.

Adobe can now send customized messages to beacon apps

The company is hoping its customers will use analytics features to prevent messaging fatigue

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CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

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Top Tips and Tools for Online Reputation Management

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

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Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.

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Mastering the Business Basics of Online Reputation Management

Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.

omnichannel

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

Yahoo acquires video ad platform BrightRoll for $640 million

The deal will make Yahoo's video ad platform the largest in the U.S., it says

fb gain customers

How Brands Can Convert Facebook Users Into Customers

Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they...

IT Learns to Trumpet Its Contributions to the Business

Under the leadership of CIO Kim Stevenson, Intel's IT team produces its own annual report, plus a mobile app full of multimedia content, to showcase tech plans and accomplishments.

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores

Big Data tools to combine internal and external information helps determine how to counteract the marketing muscle of Home Depot and Lowe's.

CIOs Must Market IT's Value

Why don't more CIOs make it a serious priority to market IT internally? Done well, it shows the business value of IT and gives visibility to top performers, says CIO Publisher Adam Dennison.

digital marketing

6 Digital Marketing Pros Define Programmatic Advertising

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing...

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Hey, I Think I'm a Millennial

By most definitions I'm a baby boomer, but ages and dates are only numbers, right? Here's why I'm convinced I'm as millennial as they come.

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Q&A

A CFO's View of Consumer Data

Big data and 'second screens' have transformed media buying, says Greg Walsh, CFO of IPG Mediabrands.

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