Marketing

Marketing news, analysis, research, how-to, opinion, and video.

marketing strategy
confused marketing guy

Oracle Service Cloud gets more social

Access to an online customer's browsing history gives a fuller view of their experience

search marketing

SEO and SEM Predictions and Tips for 2015

The coming year promises to be an eventful, and potentially challenging, one for search marketers. These SEO and SEM experts share predictions on the big search trends and offer tips on how to prepare for and take advantage of them.

Microsoft's stream processing engine boosts Bing, Azure services

Microsoft Research built Trill to radically speed up queries against real-time data

01 social media tools

10 Simple-to-Use Social Media Monitoring and Analytics Tools

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns...

biometrics

Proximity-Based Advertising Closer Than You Think

Proximity-identification and real-time targeted marketing are the future, and this ‘Minority Report’ type advertising is coming soon thanks to mobile and biometric technology.

Advertising company Turn will stop using Verizon's mobile tracking ID

However, Turn maintained there's nothing wrong with using Verizon's UIDH header to recreate cookies

How to protect yourself against Verizon's mobile tracking

There are several tools that can block third-party advertising companies from zeroing in on your Web browsing

ceo cmo cio
Q&A

Time for CEOs to Step In and Stop CIO-CMO Bickering

The rise of marketing technology and its growing impact on sales and the customer experience has gotten the attention of the CEO. It's also made CEOs aware that CIOs and CMOs aren’t playing nice.

chief social media officer

Social Media Engagement Is Dead — 2015 Is About Measurable Goals

The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.

ebooks books ereader

How to Use Ebooks to Improve Your Content Marketing Strategy

Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.

twitter logo

Twitter Talks Up Its Starring Role in Entertainment

Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world...

neal mohan google ad vp

Google Talks Video Ads at CES

At CES, Google's head of display and video ad products outlined three trends in the world of online video advertising and offered insights for marketers on where the market is headed in 2015.

FTC ends inquiry into manipulated reviews on Yelp

Some businesses claimed Yelp strong-armed them into buying ads.

holiday shopping

Why Last-Minute Holiday Shoppers Are Worth Less to You

If you’re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but don’t spend a lot of time trying to nurture them to...

digital marketing 2

10 Cool Marketing Automation Startups to Watch

Marketing automation can help can help businesses better target prospects, find and test new products and services. These 10 startups can help businesses plug gaps in their marketing strategy and offer solutions to problems companies...

Facebook headquarters

Facebook: Don't Advertise With Us If You Don't See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad...

shadows

How Marketing Is Tackling MDM in the Shadows

Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.

jargon

Buzzwords and Jargon Just Aren’t Revolutionary Anymore

As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.

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