Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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10 UX best practices for ecommerce success

Experts in user experience and ecommerce share their top tips for how to get consumers to enjoy, stay and buy on your website.

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4 tools that give marketing consultants peace of mind

The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant. If you want to forsake a cushy corporate marketing job and become a consultant...

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How Adobe uses machine learning to drive marketing success

Adobe's new data science tool, Segment Comparison for Analysis Workspace, leverages machine learning to help marketers uncover the key characteristics of the audience segments driving KPIs.

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Customer loyalty programs make for a marketer’s secret weapon

Almost every company has a customer loyalty program. If you want your marketing scheme to be successful, you'll start one too.

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10 content marketing tips for ecommerce success

Digital marketing experts share their secrets designed to help you develop online ecommerce content that motivates buyers, increases sales and builds brand loyalty.

Data

Oracle targets B2B marketers with a new trove of audience data

It's difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges.

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10 low-cost PR strategies for startups and small businesses

Small business owners and experts in public and media relations share tips for how to generate good press for your business without having to spend a lot of money.

Complaints

Brands, take note: Customers still struggle to reach you

In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.

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5 tips for enhancing your quality of website traffic

It's tempting to just look at your website's total number of visitors, but the quality of each visitor is much more important than the quantity.

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How to tell if you have a 21st century sales team

In many industries, the revenue generation function — sales and marketing — is the single biggest cost of running the business. Yet it’s also the most unreliable. That’s why tightening up the business processes with CRM systems is...

content marketing

Healthcare tech firms: your content marketing isn’t working

The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs content marketing more than ever.

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Top 6 SEO ranking factors of 2016

Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on...

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Don’t blame it on the PR agency

Hiring a PR agency is usually fraught with anxiety. They are expensive. Will they do a good job? Will they work hard enough? Will they get you the coverage you deserve? While there are many success stories, things don't always work...

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4 ways to be wildly successful with local content

Gaining traction with a new content marketing strategy might be hard, but here are four ways to help you get started.

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12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

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Why Salesforce just bought this ex-Facebook CTO’s startup

Hard on the heels of its Demandware acquisition in June, Salesforce on Monday confirmed it is acquiring cloud collaboration software maker Quip.

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Marketing pros discuss what they want from IT

IT leaders don't always have great working relationships with their colleagues in marketing, but the technology decisions they make can have significant impact on marketers. A group of digital marketing pros explains just what they...

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Google taps AI to help you bid for digital ads

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

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