Marketing

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digital marketing

Orange Offers 'Smart App' Dev Tool and Global M2M Location Service

The company has created a new entity, Orange Applications for Business, to bring together its network and application integration services

Malicious advertising hits Amazon, YouTube and Yahoo, Cisco says

The 'Kyle and Stan' network has been running since May

Social media sites

5 Ways to Improve Your Social Media Campaigns

Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns. Failures can fall just as flat, too. The difference between winning and losing often comes down to a few key strategies that...

digital signage

5 Things CIOs Should Know About Digital Signage

Here are five things you need to know about digital signs, which will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.

woman silver orb

The Future of Marketing: Precognition, Bots, and User Agents

Companies won't have to ask -- they'll just know.

lead gen digital marketing

How to Generate Leads From 4 Top Social Networks

The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Here’s five ways marketers are generating leads on Facebook, Twitter,...

marketing word

How to Master CMO Word Play

It’s becoming clear that marketers call the shots these days and that CIOs must appeal to them to remain relevant. This means IT leaders will need to learn marketing buzzwords -- as well as tech words to avoid -- in order to...

diy

Top 25 DIY Tips for Better SEO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

CIO-CMO Marriage Strained, But Can Be Saved

Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there’s still a ways to go for the marriage to become a happy union.

Are Social Media Giants Betraying Your Trust?

The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies...

Top 15 Metro Areas for Social Media Marketing Jobs

The demand for social media skills is growing fast. If you are entering the workforce for the first time (or want a new challenge) building up your social media marketing skills is a good strategy. Below are the 15 best-paying places...

How Social Media Is Enhancing the World Cup Experience

More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a...

3 Ways Women Are Driving Change in Tech

It can be hard for women at the top of the corporate ladder to really drive change. (It's a challenge for men, too.) Moderating a panel at the recent Women in Technology Summit, though, CIO.com columnist Rob Enderle discovered that...

Tech Industry Subscribes to New Revenue Model

All signs point to a bright future for subscriptions. The Internet of Things and wearables mega trends promise to open the floodgates to subscription opportunities. For a case in point, Apple just bought Beats for $3 billion, not so...

Instagram's Clutter-Free Environment Inviting for Advertisers (But It Won't Last)

Without a fully baked advertising platform, Instagram is building a business with old-school pricing models and direct relationships with agencies and brands. However, Instagram could soon make changes that will negatively impact the...

10 Tips for Creating a Successful Google AdWords Campaign

You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.

Apple's History Offers Insight Into CMO-CIO Relationship

Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your...

How to Use #Hashtags on Twitter and Facebook

Hashtags are impossible to avoid on social media these days. Even after almost seven years of use, many users and brands remain confused about their actual role and purpose. Quick advice? #DontOverdoIt, #KeepItSimpleandConsistent and...

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