Marketing

Marketing news, analysis, research, how-to, opinion, and video.

laptop, cell phone, iphone, business meeting
snapchat location GPS pin

01 intro social media success

10 top social media marketing success stories

Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social...

video

How to create your own Google Analytics dashboards

The Google Analytics suite can be overwhelming to new or inexperienced users. This jump-start video guide to GA details how to use one of its most important features: dashboards.

A rising tide lifts all boats

The urgency of recognizing and satisfying unknown software needs

It’s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

marketing automation

Why marketing technology will make or break careers

Datorama CSO, Katrin Ribant, discusses the importance of marketing technology (MarTech) and its impact on the modern-day marketer. As today's MarTech environment is exceedingly complex, Ribant posits that understanding, or choosing...

partnerships tech

CIOs, CMOs share tips for successful partnerships

The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles...

at 64056 1920

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing...

Young businessman doing flexible handstand outdoors twist contort stretch

Differentiate or die: Your survival guide to make it in a saturated technology market

Now more than ever, it’s not enough to build the perfect product. That’s not to say that specs aren’t important – they are. But in an increasingly competitive marketplace where global players can reach into your backyard,...

email marketing thinkstock

15 ways to improve your email marketing campaigns

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

free samples

The value of free: how businesses benefit from giving stuff away

A lot of companies are growing their businesses and profiting from giving things away for free. But how are they making money this way?

agile business

What is agile marketing and should you be sprinting to it?

Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.

cloud puzzle

6 cloud services for growing your small business

Small business technology and ecommerce experts discuss how investing in the right software and/or cloud-based services can help small online and bricks-and-mortar companies successfully scale.

data driven marketing

How to do data-driven marketing right

Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best...

silicon valley for cio

When should I start to market my startup?

Many startup founders are often left scratching their heads whenever it comes to the topic of marketing. They know it’s important to their business, but have no idea what they should be doing first, nor how it ties in with their...

blog writing

How to select a profitable blog topic

There are many factors to consider when selecting a topic that will produce desirable profits or allow you to build a large and dedicated audience for your blog. You must consider public interest, your knowledge of the topic, its...

myths thinkstock

10 myths marketing technology vendors want you to believe

Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

antique typewriter 99810074

5 ways your content strategy needs to adapt in 2016

Adaptability is a key part of any content strategy. Here are five different adjustments you can make to your own editorial calendar.

cnbc password sharing

CNBC just collected your password and shared it with marketers

CNBC inadvertently exposed peoples' passwords after it ran an article Tuesday that ironically was intended to promote secure password practices.

Twitter logo window

6 ways Twitter can help your business go beyond PR

Experts in lead generation, marketing and customer service discuss some of the best business uses for Twitter – from finding new employees and customers to helping existing ones.

Load More