Marketing

Marketing news, analysis, research, how-to, opinion, and video.

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Adobe can now send customized messages to beacon apps

The company is hoping its customers will use analytics features to prevent messaging fatigue

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CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

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Top Tips and Tools for Online Reputation Management

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

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Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.

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Mastering the Business Basics of Online Reputation Management

Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.

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How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping network’s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

Yahoo acquires video ad platform BrightRoll for $640 million

The deal will make Yahoo's video ad platform the largest in the U.S., it says

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How Brands Can Convert Facebook Users Into Customers

Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they...

IT Learns to Trumpet Its Contributions to the Business

Under the leadership of CIO Kim Stevenson, Intel's IT team produces its own annual report, plus a mobile app full of multimedia content, to showcase tech plans and accomplishments.

Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores

Big Data tools to combine internal and external information helps determine how to counteract the marketing muscle of Home Depot and Lowe's.

CIOs Must Market IT's Value

Why don't more CIOs make it a serious priority to market IT internally? Done well, it shows the business value of IT and gives visibility to top performers, says CIO Publisher Adam Dennison.

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6 Digital Marketing Pros Define Programmatic Advertising

Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing...

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Hey, I Think I'm a Millennial

By most definitions I'm a baby boomer, but ages and dates are only numbers, right? Here's why I'm convinced I'm as millennial as they come.

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Q&A

A CFO's View of Consumer Data

Big data and 'second screens' have transformed media buying, says Greg Walsh, CFO of IPG Mediabrands.

Yahoo squeezes out some growth

The company's mobile revenue was material enough to report for the first time, the company said

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CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.

Snapchat rolling out non-'creepy' ads that still might get creepy

The company has a fair amount of data that could be used to target its ads

Hackers strike defense companies through real-time ad bidding

Malicious advertisements are being 'micro-targeted' at defense companies, Invincea said

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