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You'll start seeing Search Ads in the App Store on October 5

Apple has told iOS developers when they'll be able to start advertising their apps in search results.

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Why you want Google's Allo

Reviews are mixed on Google's latest communication app. Here's what the reviewers aren't telling you.

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Google needs solid win with release of smart Allo app

Google this week launched Allo, a smart messaging app that uses artificial intelligence to help users express themselves, accomplish more and find more information within their chats.

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Google Drive gets machine-learning search features

Google's Drive cloud storage service this week got a familiar search feature that has helped defined the Google experience for years.

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Bing's NFL predictions for Week 1 include several upsets, and one it missed

Microsoft's Bing Predicts search engine has published its picks for the first week of the NFL Football season. Here they are.

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Google lets Android users search in their apps

Google announced the launch of In Apps, a new search mode designed to enable users to search for information in the apps on their Android phones.

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12 powerful SEO tools you've probably never heard of

Search and marketing pros know all about the usual suspects of SEO tools, but the web is packed with under-the-radar services that can take your search game to the next level. Here are a dozen lesser-known SEO utilities you need to...

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Top 6 SEO ranking factors of 2016

Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on...

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Verizon must pay even if Mozilla walks from Yahoo search deal

Verizon, which plans to buy Yahoo for $4.8 billion, will be on the hook to Mozilla for more than $1 billion through 2019.

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9 big moments in Yahoo's troubled history

Here are nine big events in the up-and-down history of Yahoo.

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For SEO, links are even more important than you think

It's a rare business today that doesn't take at least some steps to optimize its website for search-engine rankings, but how best to do that remains an open question. A new study published Wednesday suggests that inbound links are...

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EU levels more charges against Google in the areas of comparison shopping and advertising

The European Commission on Thursday has added new antitrust charges against Google in the areas of search and advertising as it continues to investigate into the Internet search giant.

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Mozilla wants to build web recommendation engine into Firefox

'Content Graph' will tap the Firefox user pool to fuel the content placed under, presumably, the browser's Forward button.

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8 things you need to know about Google AMP

The next big thing in SEO is AMP, or Google's Accelerated Mobile Pages. Search pros break down AMP and share insights on what you need to know to stay ahead of the curve.

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10 cool searches to try with Google's Now on Tap

Google's all-seeing eye can pull up some surprising finds when you put Now on Tap to work.

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Scrutiny of Google's tax liabilities intensifies with Spanish raid

Spain has joined the scrum of tax authorities examining Google's accounts to see if the company has paid all that it should.

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EU is preparing AdWords antitrust complaint against Google

Google may soon be the target of a third set of charges from Europe's top antitrust authority, this time concerning the advertising services that generate the majority of its revenue.

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Microsoft analyzes web searches, finds clues for early cancer detection

Microsoft researchers have shown that analyzing millions of web queries can help provide early detection of pancreatic cancer -- and possibly other diseases -- and likely increase survival rates.

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