Social Media

Social Media news, analysis, how-to, opinion and video. | CIO

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Facebook gambles $16 billion on WhatsApp

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LinkedIn Learning puts Lynda.com to work

LinkedIn this week integrated Lynda.com’s vast training library into its main site. The new LinkedIn Learning service is available to all premium subscribers, and the company says an enterprise-focused version is also on the way.

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Facebook, Twitter, YouTube get in on presidential debates

Social media users won't just be taking to Twitter and Facebook to comment and gripe about the presidential debates this fall. They'll be able to watch the three presidential debates on live streams on three of the top social media...

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Were Apple's 'leaked' iPhone 7 tweets really a mistake?

The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.

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5 reasons why social media is no longer optional

Social media is a must. Especially for technology companies. Here's why.

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How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

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The 10 nastiest social media marketing mishaps of 2016

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

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Twitter changes up rules for 140-character limit

Adding GIFs, photos, videos and other media is a way to expand the character limit without actually doing so.

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Twitter's live NFL debut a good start, but …

Twitter passed its first big live-football test last Thursday, but the social platform must cultivate more unique value for NFL fans if it hopes to steal them away from traditional TV broadcasts.

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5 incredibly creative uses of social proof in marketing

Social proof promotes consumer confidence in an unbiased fashion, doing what traditional marketing and advertising can’t. Study these examples, including Mark Zuckerberg, Gogobot, the Colbert Bump, Netflix, and Pura Vida, to...

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Apple's iMessage finally grows up

Apple's iMessage service will have a much bigger impact than you think. It's all about the App Store.

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Facebook, Google gather questions for presidential debates

Technology and social media companies have been tapped to help the American public engage with Donald Trump and Hillary Clinton during the three debates.

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Why a leading PR firm chose Facebook at Work

When Facebook released a live-video feature for Facebook at Work, Weber Shandwick was one of the first companies to put it to use. The service hasn't replaced the PR's firms other collaboration tools (yet), but it is quickly gaining...

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Case study: How LinkedIn uses containers to run its professional network

LinkedIn has grown over the past 13 years from a single Java app with a web server into a $26.2 billion acquisition target by Microsoft. In that time, LinkedIn’s infrastructure and engineering had to grow with the company. Here’s how...

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Twitter close to loosening grip on 140-character limit

Twitter will reportedly loosen the reins on its 140-character limit on tweets as soon as next week.

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Facebook privacy class action heads to Europe's top court -- sort of

A class-action-style lawsuit accusing Facebook of targeting advertising based on allegedly illegally processed personal data is heading for the European Union's highest court.

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Facebook Messenger now supports native payments

Facebook today announced Messenger Platform v1.2, and the company's head of Messenger, David Marcus, says it is committed to making the bot experience even better than traditional app experiences.

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Creative ways 7 startups growth-hacked their way to brand exposure

Startups on a tight budget are using social media channels, experiential marketing and other creative tactics to generate brand exposure. All without a PR agency.

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You can now buy things from Facebook bots

Facebook bots will now be able to conduct business and display their own custom user interfaces, after an update the company announced Monday morning aimed at enhancing its platform capabilities.

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