2007

2007 Winner Profile

Direct Energy

  • Project Description: More accurate demand forecasts mean Direct Energy has more control over its costs to provide electricity. The company implemented the North Star system to automate and improve the accuracy of its load forecasting projections. The system estimates how much electricity the 1.4 million Texan customers will use both in the short term and over several years. It accurately predicted electricity usage in 2006. The company has been able to improve its competitive position by having more accurate forecasts than its rivals and has been able to cut its capital costs.
  • Project type: Technology/Applications/BI
  • CIO: $model.cio100.cioFirstName Kalia, CIO and Executive VP, Customer Operations
  • CEO: Deryk King, Chairman & CEO
  • Headquarters: Toronto, Canada
  • Industry: Utilities
  • Revenue (2006): $7.2 billion
  • Website: www.directenergy.com
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