2008

2008 Winner Profile

Coca-Cola

  • Project Description: Coca-Cola's MyCokeRewards program allows consumers to collect and redeem points for rewards and prizes online by, among other methods, using their cell phones. Over 9 million consumers have registered with MyCokeRewards, and every day more than 285,000 people visit the site mycokerewards.com.
  • Project type: Databases, E-Business, SOA
  • Business Functions: Marketing
  • Business Goal: Strategic/Competitive Advantage
  • CIO: $model.cio100.cioFirstName Ares, SVP & CIO
  • CEO: Neville Isdell, Chairman & CEO
  • Headquarters: Atlanta
  • Industry: Manufacturing
  • Revenue (2007): $28.9 billion
  • Website: www.thecoca-colacompany.com
How Insurance Giant Aflac Made Mobile Applications Its Policy

Aflac's fleet of field agents need real-time business information to do their jobs well, and the insurance company has crafted specialized mobile applications to make those remote employees more efficient—and make their jobs easier. By Al Sacco

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Wyeth's Prescription for Business Process Management Success

By putting business process ahead of technology, the drug giant laid the groundwork for BPM success. By David F. Carr

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How We Chose the 2008 CIO 100

Our method for selecting this year's winners. By Elana Varon

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2008 CIO 100 Awards: The Judges

This year's CIO 100 applications were each reviewed by two members of our judging panel.

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