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- Project Description: Dolby Laboratories deployed Enhanced Licensing Financials, a business intelligence tool, to improve its process for licensing its products to the entertainment and consumer electronics industries, and to identify new markets. The system makes it easier to sign new customers, track licensing revenue and identify companies that are stealing Dolby's technology by using it in their products without being licensed. The company was able to increase its licensing revenues from $211,395,000 to $387,117,000 in the year 2004 to 2007.
- Project type: BPM
- Business Functions: Accounting & Finance , Sales , Customer Service/Support
- Business Goal: Strategic/Competitive Advantage
- CIO: George Lin , VP & CIO
- CEO: Bill Jasper, Jr. , President, Director & CEO
- Headquarters: San Francisco ,
- Industry: Media
- Revenue (2007): $ 482 million
- Website: www.dolby.com
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