2008
2008 Winner Profile
Vanguard Group
- Project Description: Vanguard deployed its Digital Communication Initiative in order to transform the mutual fund provider into a digital media company. Vanguard took advantage of Web 2.0 technologies to translate its printed financial education content into multimedia. The project, involving at least 15,000 man hours, includes a website redesign experimentation with making content viral and portable through RSS feeds, bookmarking sites, and use of YouTube and iTunes evaluation of the use of online communities and a customer personalization project. So far, customers have downloaded 700,000 podcasts, Web articles get 300,000 views per month, and the company has created 40 Web videos.
- Project type: Knowledge Management, Databases, Search
- Business Functions: Marketing, Sales, Customer service/support
- Business Goal: Customer
- CIO: $model.cio100.cioFirstName Heller, Managing Director & CIO
- CEO: John Brennan, Chairman and CEO
- Headquarters: Wayne, Pa.
- Industry: Financial Services
- Revenue (2007): $2.1 billion
- Website: www.vanguard.com
