2009
2009 Winner Profile
Mazda North American Operations
- Project Description: Mazda launched an e-commerce system so dealers could generate their own e-commerce sites quickly and allow consumers to complete their entire accessory purchases online. Handling the complete sales cycle, the system includes integration with a shipper to determine freight costs and links to PayPal for online payment. Each dealer is provided a PayPal account to ensure a fully automated solution for selling Mazda accessories. Mazda projects the tool will lead to a 35 percent increase in accessory sales.
- Project type: Document Management, E-business
- Business Functions: Supply chain/logistics
- Business Goal: Strategic/Competitive advantage
- CIO: $model.cio100.cioFirstName DiMarzio, CIO
- CEO: Jim O'Sullivan, President & CEO
- Headquarters: Irvine, Calif.
- Industry: Automotive
- Website: www.MazdaUSA.com
