2009
2009 Winner Profile
PNC Financial Services Group
- Project Description: PNC¿s virtual wallet is the first online banking option geared toward Gen Y. Virtual Wallet has features such as a calendar, scheduled bill pay, ¿danger days¿ that warn customers against potential overdrafts and automatic overdraft protection¿all intended to provide young customers with the necessary tools to save their money. PNC reports having acquired tens of thousands of Virtual Wallet customers in just the first six months of the product's rollout.
- Project type: Consumer, Mobile, Development
- Business Functions: Research & development/product development, Marketing, Sales
- Business Goal: Customer
- CIO: $model.cio100.cioFirstName Dhanda, CIO
- CEO: James E. Rohr, Chairman & CEO
- Headquarters: Pittsburgh, Penn.
- Industry: Financial Services
- Revenue (2008): $7.19 billion
- Website: www.pnc.com
