Reliance Capital Asset Management manages India's largest mutual fund. Its CRMnext system integrates sales force automation, lead management, customer service and other sales and analysis applications. The new system better integrates delivery of services by Reliance employees and partners, and provides ready-to-use precompiled data for decision making. Managers are alerted to events affecting their portfolios. Customers can now get help through any channel. Among the results, the company has cut transaction costs in half and increased the number of customers for its managed portfolios by 40 percent.
Business Process Management (BPM), Customer Relationship Management (CRM), Data Warehouse