Boston Scientific needed a faster and less complicated way to demonstrate its products to time-strapped medical professionals. So the company equipped 4,500 of its mobile salespeople with iPads loaded with easy-to-access apps for field teams to share product information, procedure videos, price-comparison charts, product brochures and sales communication. By replacing paper brochures and anatomical models with a sales mobility program, Boston Scientific reduced costs for paper-based literature, increased sales by using digital content to differentiate products in the marketplace, enhanced interactions with physicians and improved sales productivity. The program has also improved employee engagement by demonstrating BSCs commitment to innovation with mobile tools and content.
Cloud Computing Services or Software as a Service (SaaS) , Content or Document Management, Mobile or Wireless
Inventory Management, Marketing, Sales
Strategic Impact or Competitive Advantage
Rich Adduci, SVP & CIO
Hank Kucheman, CEO
Healthcare (e.g. Medical Services, Pharmaceutical, Biotech)