2013 Winner Profile

AT&T, Inc.

Project Description:
AT&T's "social listening platform," the Public Relations News Operations Center (PRNOC), scans real-time information from more than 150 million online sources and alerts the company to important trends, potential issues, customer demands and more. Able to decipher the impact and relevance of a single tweet, post or story, the PRNOC and its supporting technology allow AT&T to swiftly respond to and engage with customers in the right way at the right time.
Project type:
Business Intelligence ,Customer Service or Customer Relationship Management (CRM),Social Media
Business Functions:
Product Development,Marketing,Customer Service or Support
Business Goal:
Customer Impact
CIO:
Thaddeus Arroyo, CIO
CEO:
Randall_ Stephenson, Chairman & CEO
Headquarters:
Dallas, Texas.
Industry:
Telecommunications
Revenue (2013):
$127.4 billion
Website:
www.att.com
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