2013 Winner Profile

AT&T, Inc.

  • Project Description: AT&T's "social listening platform," the Public Relations News Operations Center (PRNOC), scans real-time information from more than 150 million online sources and alerts the company to important trends, potential issues, customer demands and more. Able to decipher the impact and relevance of a single tweet, post or story, the PRNOC and its supporting technology allow AT&T to swiftly respond to and engage with customers in the right way at the right time.
  • Project type: Business Intelligence, Customer Service or Customer Relationship Management (CRM), Social Media
  • Business Functions: Product Development, Marketing, Customer Service or Support
  • Business Goal: Customer Impact
  • CIO: Thaddeus Arroyo, CIO
  • CEO: RandallĀ  Stephenson, Chairman & CEO
  • Headquarters: Dallas, Texas
  • Industry: Telecommunications
  • Revenue (2012): $127.4 billion
  • Website: www.att.com