CIO Editorial Briefings
CIO editors are interested in meeting with technology vendors, consultants and analysts
who have information of interest to our audience of CIOs and other IT professionals.
We have changed the way we handle vendor visit requests. We no longer have a central briefing request process;
instead, please contact directly the writer or editor with whom you or your client would like to meet.
Review our list of beats at http://www.cio.com/staff
and direct your request to the appropriate writer or editor. Please do not contact multiple people
simultaneously. If you do, please do so openly, in a single e-mail, so we're not duplicating efforts
in our replies.
If a writer or editor is interested in meeting with you or your client, they will contact you directly
to finalize a date and time. You will also be contacted if they are unable to meet with you. We ask for
at least a week's notice to set up your briefing. Briefings will be for 30 minutes unless otherwise
arranged.
What We're Interested In
We encourage you to focus your briefing in a broader context than the announcement that has precipitated
your request. This will increase your chances of getting a meeting and will help make the meeting more
productive for everyone, getting us the stories we need and you and/or your client the exposure you desire.
We are primarily looking for two things:
- Information about significant new business technology trends or developments that will have a major
impact on the challenges or opportunities facing CIOs.
- Stories about things your customers are doing that are exceptional—either newly innovative, unusually
valuable in terms of business ROI, or different in some other way. Please bring along contact information
for those customers.
Because CIO does not report on new product releases, it is unlikely that you will see immediate coverage
as a result of your briefing with us. This does not mean we did not get value from our meeting with you.
Frequently, writers will follow up with you or one of your customers months later, when they're working on
a story that falls in your area of expertise. No coverage is guaranteed.
