Research

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drowning cmo

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.

risky business cmo cio

It’s Risky Business When CMOs Tackle Tech Alone

Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.

ruby

Why Ruby Is the Crown Jewel in a Developer's Resume

Demand for Ruby on Rails talent continues at a steady pace, and developers with the skills and knowledge of this language are red-hot in a tight IT job market (includes infographic).

digital marketing

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

Apple iOS 8 on the iphone 6

10 Ways CIOs and CMOs Can Tap iOS 8 for Better Mobile Apps

New APIs abound in iOS 8, bringing the promise of making the lives of mobile users easier. But taking advantage of these opportunities won't be easy or cheap, according to a Forrester report.

ceo

Most CEOs Still Don’t Get Social Media

Social media participation among the world’s leading CEOs is inching upward, but the overall level of activity is still surprising low. Almost seven out of every 10 Fortune 500 CEOs have no social media presence at all.

byod security

Is a Remote-Wipe Policy a Crude Approach to BYOD Security?

While the capability to remotely wipe data from lost or stolen mobile phones may help CIOs sleep at night, it may be an outdated approach to BYOD security.

big data thumbs up

C-Level Executives Seeing Big Results From Big Data

A study by Accenture finds that many organizations are putting big data initiatives into production and the vast majority of those that do are pleased with the results.

frustrated tired bored unhappy worker productivity

Are Your Co-Workers Killing Your Productivity?

No tech worker is an island. A recent productivity impact study reveals work efficiency is impacted negatively by co-workers.

generation z, millennials

Are You Prepared for Gen Z Tech Workers?

Think millennials are complicated? It doesn’t get any easier with Gen Zers, who will enter the workforce en masse shortly. The two generations share some similarities but also some stark differences.

Isolated medical tablet 149402573

Why Patient Portals Remain Healthcare's Enigma

In an era when consumers can do just about anything online, you'd think the patient portal would be a popular way to communicate with the doctor's office. You'd be wrong, though. What's holding patient portals back?

remote worker bathroom

What Remote Workers Really Do During Conference Calls

As more workers take advantage of mobile technology to work outside the office, companies are relying on conference calls to communicate. What are workers actually doing during these calls? Spoiler alert: probably not what you expect...

a hospital emergency room entrance fst051011

New Hospital CEOs Tend to Be Outsiders, Were Rarely CIOs

Look at the hospital C-suite moves made so far in 2014 and you'll see that facilities tend to hire outside candidates for CEO and promote the COO if they do look internally. They all but ignore the CIO when filling the corner office...

byod illustration 2

Workers Going Rogue With BYOD (and BYOA)

More than half of employees admit to going rogue to do their jobs. In other words, it really doesn't matter if IT formally rejects BYOD -- or Bring Your Own Apps -- because it's happening anyway.

CIO

CIOs Need to Understand Every Facet of How Tech Impacts Business

Forrester advises CIOs to focus on winning, serving and retaining customers by keeping the customer at the center of conversations and decisions when crafting a business technology agenda.

CIO and CMO at Omnichannel Crossroads

To determine the state of their often-examined relationship between CIOs and CMOs, this study looked at how each group perceives their role, ownership of the digital roadmap, and responsibility around technology funding and staffing.

Two people trying to communicate using tin can phone

CIOs and CMOs Suffer From Failure to Communicate

The CIO-CMO relationship is taking center stage in the age of the digital customer. It's more important than ever that these two executives join forces. So why can’t they communicate?

healthcare stethoscope

Full-time Health IT Workers Aren't As Happy As Consultants

Despite the benefits and job security, full-time healthcare IT employees are less likely than short-term consultants to say they are 'very satisfied' with their jobs and their pay. This means organizations must toe the line between...

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