Research

marketing strategy
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social listening

Why Social Listening Platforms Are Failing

Social listening services promise to capture and analyze the buzz about a particular brand on Facebook, Twitter and other social networks. The problem is they don’t come cheap and they aren’t working.

state of cios

State of the CIO 2015

More than 500 top IT leaders responded to our online survey to help us gauge the state of the technology industry. Download our 33-page presentation that details the 2015 edition of our annual survey of CIOs.

happy ceo

CEOs Have Rosier View of Data Initiatives Than Rest of Management

A study by the Economist Intelligence Unit reports hat CEOs tend to have a much more positive view of the current status and benefits of data initiatives than lower-level management in their organizations.

money laundering

How Big Data Analytics Can Help Track Money Laundering

Criminal and terrorist organizations are increasingly relying on international trade to hide the flow of illicit funds across borders. Big data analytics may be the key to tracking these financial flows.

wearables workers

Workers Want Employers to Hand Out Wearables

Nine out of 10 white-collar employees want their company to provide a wearable device, such as a smart watch, but it is for function or prestige?

Mind the Gap painted on a train platform

Minding the Confidence Gap: How 16 Top Computer Science Programs Measure Up

The difference in self-confidence between male and female computer science students can vary significantly across the leading departments

2015 State of the CIO

Our authoritative research on the role of the CIO shows that compensation is up, but there's still more work to do to gain respect.

holiday shopping

Why Last-Minute Holiday Shoppers Are Worth Less to You

If you’re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but don’t spend a lot of time trying to nurture them to...

byod christmas

BYOD Brings Bah Humbug This Holiday Season

Deck the halls and then check your email. Hey, it’s not our idea. More than half of you say you will be logging in for at least two hours over the holidays.

byod around the world globe mobile

Around the World With BYOD

More than half of employees across the global bring a mobile device to work. However, when you look at individual countries, the results vary wildly in terms of ownership and adoption -- surprisingly, some tech-loving countries are...

big data in the cloud

Enterprises Moving Big Data Workloads to Public Cloud

More than half of large enterprises are either already using public cloud resources for their big data analytic needs or plan to do so, according to a report by Gigaom Research.

millennials race

How to Help Millennials Prepare to Be Successful Leaders

Gen Y is currently the largest generation in the workforce, so it’s inevitable that many of your next leaders will be millennials – whether they have the experience or not. For that reason, it’s important that you know how to train...

drowning cmo

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.

risky business cmo cio

It’s Risky Business When CMOs Tackle Tech Alone

Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.

ruby

Why Ruby Is the Crown Jewel in a Developer's Resume

Demand for Ruby on Rails talent continues at a steady pace, and developers with the skills and knowledge of this language are red-hot in a tight IT job market (includes infographic).

digital marketing

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

Apple iOS 8 on the iphone 6

10 Ways CIOs and CMOs Can Tap iOS 8 for Better Mobile Apps

New APIs abound in iOS 8, bringing the promise of making the lives of mobile users easier. But taking advantage of these opportunities won't be easy or cheap, according to a Forrester report.

ceo

Most CEOs Still Don’t Get Social Media

Social media participation among the world’s leading CEOs is inching upward, but the overall level of activity is still surprising low. Almost seven out of every 10 Fortune 500 CEOs have no social media presence at all.

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