How 10 Famous Technology Products Got Their Names
From iPod and BlackBerry to Twitter and Wikipedia, we take a look at the processes and people who came up with the names for these iconic tech products.
By Thomas Wailgum
Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn't already in use and protected by various trademarks and copyright laws is difficult—to say the least.
The makers of these 10 tech products—the iPod, BlackBerry, Firefox, Twitter, Windows 7, ThinkPad, Android, Wikipedia, Mac OS X and the "Big Cats," and Red Hat Linux—all have displayed certain amounts marketing savvy, common sense and fun-loving spirit in settling on their products' names. Here are the intriguing, surprising and sometimes predictable accounts of their creation.
BlackBerry: Sweet Addictiveness
Canada's
Research in Motion called on Lexicon Branding to help name its new wireless e-mail device in 2001. The consultancy
pushed RIM founders away from the word "e-mail," which research shows can raise blood pressure. Instead, they looked for a name that would evoke joy and somehow give feelings of peace. After someone made the connection that the small buttons on the device resembled a bunch of seeds, Lexicon's team (
see profile) explored names like strawberry, melon and various vegetables before settling on blackberry—a word both pleasing and which evoked the black color of the device.
Image credit: IDG News Service
