Consumer

Find news, analysis and advice, case studies, and blogs on consumer IT issues.

How To

4 Ways to Use Square in Your Small Business (Or Your Global Business)

Small businesses increasingly turn to Square to process payments without the hassle (and expense) of custom card-reading hardware. There are other benefits to the service, including analytics and online sales modules, as well as opportunities for larger enterprises to better serve customers. Full Story »
News analysis

Health Insurance Exchange Tech Winners and Losers

Between the federal Healthcare.gov site and various state websites, more than 8 million Americans signed up for 2014 healthcare coverage on a health insurance exchange. Building those exchanges proved to be much, much easier said than done. Here's a quick look at who succeeded and who failed.

How To

How to Build a Customer Loyalty Program

Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

How To

3 Ways Technology Improves Road Race Registration

Like most previously paper processes, road race registration has moved online. This offers convenience to runners, but it can be a headache for unprepared race directors. Here's how three organizations handle the traffic, testing and analysis of their runner registration systems.

News

Yahoo CEO Talks Mobile, Advertising and Tumblr

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

How To

How Responsive Website Design Helps Boost Revenue

Carsales.com, Australia's top online automotive classified site, is helping its independent dealers make the switch to sites built with responsive design in mind. Revenue is up, the company says, in part because of increased traffic from mobile devices.

Feature

How Gamification Makes Customer Service Fun

One company is using gamification to change the customer service paradigm from frustrating to fun -- and customers are loving it.

News analysis

7 Tech Acronyms and Abbreviations That Need to Go Away

IT is full of shorthand. (Hey, there's one example.) Many abbreviations and acronyms have become standard terms in tech, if not everyday language. But some terms just need to be retired.

News analysis

Smart Cars Are Getting Smarter, But the Ride Isn't Perfect

The cars of tomorrow will listen, talk, entertain, protect, get energy from the sun and even drive themselves. Not all carmakers plan to take the same road, though, and some face more potholes than other.

How To

How Mobile Developers Can Win Customers' Trust

Many of today's mobile and Web applications collect personal data. This makes plenty of users pause before downloading. To ease user's minds -- and to help developers demonstrate that they have legitimate reasons for collecting that information -- MyPermissions has established a permissions certificate process to deem apps 'trustworthy.'

News

Apple, Microsoft Team With White House to Close Tech Gap in Schools

Tech and telecom firms have pledged more than $750 million in support of Obama's ConnectEd initiative to bring broadband technology and computing tools to classrooms.

News analysis

Is Coin the One Payment Card to Rule Them All?

In an era when consumers' wallets are filled with credit cards, rewards cards, gift cards and other cards, Coin aims to be the universal payment option of choice. But can it stand out in a growing market of smartphone apps, digital wallets and NFC technology?

How To

7 Ways to Boost Your Klout Score

Your Klout score serves as an important indicator of your social media influence. These tips will help you increase your Klout score while also improving social engagement.

How To

Does Your Klout Score Matter?

Klout is now entering its fifth year. Is the social media scoring service an important indicator of online influence? Or is it just a meaningless number?

Advice & Opinion

In the Age of the Customer, Get Out of Your Employees' Way

Your company's value zone has more to do with the employees who deliver your services than the services themselves.