Customer Relationship Management (CRM)
News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management
Upcoming Salesforce.com Release Adds Real-time Chat Capabilities
How Social Customer Support Brings Social Media Beyond Marketing
Wed, May 16, 2012 - Is it really possible to provide tech support in 140 characters? Industry experts, including Dell, offer sound advice and proven techniques to help you move beyond marketing blasts to provide social customer support.
SAP Lays Out Cloud Strategy Post-successfactors Deal
Tue, May 15, 2012 - The company will sell its SaaS (software as a service) products as a 'loosely coupled suite'
Can a New Analyst Firm Take Down Gartner?
Fri, May 11, 2012 - For more than 30 years, Gartner has dominated the IT analyst market. CIO.com columnist Rob Enderle sees Ombud, a new analyst firm focusing on social CRM and pulling member profiles from LinkedIn, as a viable challenge to a firm founded before there were even PCs.
Big Data Analytics Gold for the Call Center
Fri, May 11, 2012 - There's valuable data in those contact center logs that have largely been gathering dust, and companies are using new tools to mine them to boost customer satisfaction and revenue and lower costs.
Ex-Oracle, SAP exec Wookey to lead 'most' application development at Salesforce.com
Thu, May 10, 2012 - Another executive at the cloud application vendor is taking a leave of absence
12 Best Email Marketing Tips for Professionals
Tue, May 01, 2012 - From obtaining relevant data to reaching customers wherever they are, these best-of-breed email marketing tips can help you improve your campaigns beyond generic email blasts.
Salesforce to Launch Government Cloud
Wed, April 25, 2012 - Leading Web-based CRM vendor Salesforce.com looks to build on its established position as government cloud supplier with new dedicated, multi-tenant cloud, app marketplace and integrator training program.
Salesforce.com Hypes Social Enterprise at Cloud Conference
Wed, April 25, 2012 - At the Cloudforce conference in Washington, Salesforce.com, the cloud-based CRM leader, outlines its vision for remaking enterprise IT operations to mirror the social Web.
SugarCRM to Unveil Upgrade to its Open-source App, Eyes Enterprise Business
Tue, April 24, 2012 - Money from a recent funding round will go toward experienced enterprise salespeople and more engineers
How CRM Data Updates Lead to Data Corruption
Mon, April 23, 2012 - They say the road to hell is paved with good intentions. One of those good intentions is 'always keeping your data updated.'
Amazon Web Services Offers One-click Purchase of Cloud Apps From IBM, SAP, Others
Thu, April 19, 2012 - The marketplace could give customers better ability to try-before-they-buy
Big Data Torpedoes Sales Forecasts, Can Cloud Tools Fix the Problem?
Tue, April 03, 2012 - Many sales teams have access to automation tools for better visibility. However, when you consider that the average sales rep has from 20 to 50 open sales opportunities at any given time, using those tool have unintended consequences such as escalating the 'Big Data' problem. Cloud-based services may hold the answer.
Zoho Launches Android, IPad Apps for Its CRM and Project Software
Mon, March 26, 2012 - The new clients are aimed at workers who tend to be on the go anyway
Abusive Websites and Customer Retention
Mon, March 19, 2012 - A Why is it that companies that should know better embark on programs of customer abuse when they should stop and think like a customer, at least for a few seconds? This is a small tale of a company getting it right, then making three all-too-common mistakes. These are not the only ways a company can abuse its customers, but is an example of the kind of non-thinking that should be avoided.



