Customer Relationship Management (CRM)

News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management

News analysis

How IBM Beat Up HP in Las Vegas

IBM and Hewlett-Packard recently held events in Las Vegas. IBM went first and demonstrated how its customers will use Watson to change the world. HP responded by bringing executives on stage to talk about new products. HP can't let its competition keep winning. Full Story »
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Go Beyond the Survey to Learn More About Your Customers

Surveying your customer base is an essential best practice for customer service and support teams alike. But the survey is a medieval construct. Here's how to get a 21st century view of customer satisfaction.

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HP Launches New CRM and MDM Tools

HP rolled out new tools designed to work with Salesforce and Good Technology and help business users get more done.

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Marketo Rolls Out 'customer Engagement' Tools As Salesforce.com Threat Looms

Marketo CEO: We've 'never been that good of friends' with Salesforce.com

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3 Lessons Learned From a Failed Customer Feedback Software Test

Installing a customer feedback system alone won't get your business what it needs. Customer experience is more than just measuring satisfaction. Here are some real-life lessons learned from doing it the wrong way.

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SAP buys e-commerce vendor Hybris in strike back at Oracle, Salesforce.com

The deal will give SAP an 'omni-channel' e-commerce offering

Analyst Corner

Salesforce.com Aims for Next $1 Billion Business with Exacttarget Buy

Salesforce.com will "double down and focus" on building out its marketing software arm, says CEO Marc Benioff

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Salesforce.com buying ExactTarget for $2.5 billion

The deal raises questions about Salesforce.com's future relationship with marketing software partners

News analysis

Why Dell Has a Subtle, Secret Strategic Advantage

With PC sales lagging, Dell is changing its approach with customers. By asking a single question it is improving the company's relationships with its customers and their users. Competitors, take note.

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Zoho Launches Pulse Business Social-network App

Pulse is integrated with many of Zoho's other Web-based business applications

How To

6 Practical Predictive Analytics Tools

Most analytics tools put data in an historical context. That's all well and good, but if what if you want to use past data to gauge future performance? That narrows your analytics options. These six tools will help you make practical use of your data in order to make business decisions.

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17 Tips for Achieving Social CRM Success

Social media and customer relationship management (CRM) experts share their tips for how organizations can leverage social media to improve customer engagement.

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IBM Launches Watson Customer Service Smart Bot

The IBM Watson Engagement Advisor can scan a big data repository and return an answer within seconds

How To

4 Affordable Small Business CRM Options

Small businesses don't need expensive customer relationship software to manage customer records and important business data. Here are four inexpensive CRM options that offer the functionality you need and also integrate with the social sites your customers and prospects use.

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Salesforce Summer '13 Release to Focus on Chatter, Customer Ideas

Analyst: The release shows that Salesforce.com is listening to customers' requests for new features