Customer Relationship Management (CRM)
News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management
How IBM Beat Up HP in Las Vegas
Go Beyond the Survey to Learn More About Your Customers
Wed, June 12, 2013 - Surveying your customer base is an essential best practice for customer service and support teams alike. But the survey is a medieval construct. Here's how to get a 21st century view of customer satisfaction.
HP Launches New CRM and MDM Tools
Tue, June 11, 2013 - HP rolled out new tools designed to work with Salesforce and Good Technology and help business users get more done.
Marketo Rolls Out 'customer Engagement' Tools As Salesforce.com Threat Looms
Tue, June 11, 2013 - Marketo CEO: We've 'never been that good of friends' with Salesforce.com
3 Lessons Learned From a Failed Customer Feedback Software Test
Mon, June 10, 2013 - Installing a customer feedback system alone won't get your business what it needs. Customer experience is more than just measuring satisfaction. Here are some real-life lessons learned from doing it the wrong way.
SAP buys e-commerce vendor Hybris in strike back at Oracle, Salesforce.com
Wed, June 05, 2013 - The deal will give SAP an 'omni-channel' e-commerce offering
Salesforce.com Aims for Next $1 Billion Business with Exacttarget Buy
Tue, June 04, 2013 - Salesforce.com will "double down and focus" on building out its marketing software arm, says CEO Marc Benioff
Salesforce.com buying ExactTarget for $2.5 billion
Tue, June 04, 2013 - The deal raises questions about Salesforce.com's future relationship with marketing software partners
Why Dell Has a Subtle, Secret Strategic Advantage
Fri, May 31, 2013 - With PC sales lagging, Dell is changing its approach with customers. By asking a single question it is improving the company's relationships with its customers and their users. Competitors, take note.
Zoho Launches Pulse Business Social-network App
Thu, May 30, 2013 - Pulse is integrated with many of Zoho's other Web-based business applications
6 Practical Predictive Analytics Tools
Thu, May 30, 2013 - Most analytics tools put data in an historical context. That's all well and good, but if what if you want to use past data to gauge future performance? That narrows your analytics options. These six tools will help you make practical use of your data in order to make business decisions.
17 Tips for Achieving Social CRM Success
Wed, May 29, 2013 - Social media and customer relationship management (CRM) experts share their tips for how organizations can leverage social media to improve customer engagement.
IBM Launches Watson Customer Service Smart Bot
Tue, May 21, 2013 - The IBM Watson Engagement Advisor can scan a big data repository and return an answer within seconds
4 Affordable Small Business CRM Options
Thu, May 09, 2013 - Small businesses don't need expensive customer relationship software to manage customer records and important business data. Here are four inexpensive CRM options that offer the functionality you need and also integrate with the social sites your customers and prospects use.
Salesforce Summer '13 Release to Focus on Chatter, Customer Ideas
Thu, May 02, 2013 - Analyst: The release shows that Salesforce.com is listening to customers' requests for new features



