Customer Relationship Management (CRM)
News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management
Fri, April 11, 2014 - The move underscores the cloud software vendor's aggressive growth plans
Thu, April 03, 2014 - Customer relationship management will be at the heart of companies' digital initiatives for years to come, Gartner says. What's more, the billions of devices connected on the Internet of Things are joining cloud, social, mobile and big data technologies as the fifth driver of CRM investments.
Thu, March 27, 2014 - The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many data quality problems in CRM are caused by the cacophony of too many contacts.
Wed, March 26, 2014 - DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals.
Wed, March 26, 2014 - The move helps SugarCRM keep pace with Microsoft, Oracle and Salesforce.com in CRM
Tue, March 25, 2014 - The partnership gives SAP additional capabilities without the burden of an acquisition
Tue, March 25, 2014 - Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.
Thu, March 20, 2014 - Even if you have high-quality customer relationship management data, there's a hidden monster that can gobble up management information system credibility. It's time to reign in user-generated CRM reports.
Tue, March 04, 2014 - Analyst: Microsoft is also now ready to go head-to-head with Salesforce.com in the CRM market
Mon, March 03, 2014 - One company is using gamification to change the customer service paradigm from frustrating to fun -- and customers are loving it.
Thu, February 27, 2014 - Former Oracle sales executive Keith Block is having a big impact for Salesforce.com, Benioff says
Mon, February 24, 2014 - Analyst: BlueKai's mobile data management capabilities are its 'crown jewel'
Tue, February 18, 2014 - Pricing details for the new modules will be announced at the Convergence conference next month