Customer Relationship Management (CRM)

News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management


Apple-Loyal Sales Reps Get Updated CRM in Daylite

Marketcircle's Daylite CRM application for Macs, iPhones and iPads has been overhauled with the goal of providing a cleaner user experience and better ways to quickly bring up and view important customer data. Full Story »

SAP reports strong growth in cloud amid slow overall revenue growth

The company had a dip in software revenue in the first quarter as the cloud business took off


Rimini Street Diversifies with Cloud Services for Workday,

The move may be a hedge against a negative outcome in Oracle's intellectual-property lawsuit against Rimini

News to Spend Nearly $700 Million to Expand Headquarters

The move underscores the cloud software vendor's aggressive growth plans

News analysis

How the Internet of Things Drives CRM Investments

Customer relationship management will be at the heart of companies' digital initiatives for years to come, Gartner says. What's more, the billions of devices connected on the Internet of Things are joining cloud, social, mobile and big data technologies as the fifth driver of CRM investments.

How To

With CRM Data, More Isn't Always Merrier

The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many data quality problems in CRM are caused by the cacophony of too many contacts.


Integrated Sales and CRM System Lets DirecTV Capture More Couch Potatoes

DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals.


SugarCRM Links Up with Dun & Bradstreet for Contact Data

The move helps SugarCRM keep pace with Microsoft, Oracle and in CRM


SAP to resell Adobe's marketing suite in strike against, Oracle

The partnership gives SAP additional capabilities without the burden of an acquisition

How To

How to Build a Customer Loyalty Program

Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

How To

Don't Let CRM Data Make MIS Into Misinformation

Even if you have high-quality customer relationship management data, there's a hidden monster that can gobble up management information system credibility. It's time to reign in user-generated CRM reports.


Microsoft Takes Dynamics ERP Upmarket with Azure Support, New Services

Analyst: Microsoft is also now ready to go head-to-head with in the CRM market


How Gamification Makes Customer Service Fun

One company is using gamification to change the customer service paradigm from frustrating to fun -- and customers are loving it.

News CEO Benioff Says Company Landing More Big Deals

Former Oracle sales executive Keith Block is having a big impact for, Benioff says


Oracle Buys Blue Kai, Gains Massive Consumer Data Mart

Analyst: BlueKai's mobile data management capabilities are its 'crown jewel'