Customer Relationship Management (CRM)

News, blogs, analysis, tips and trends for maximizing the business benefit of customer relationship management

News

IBM Launches Watson Customer Service Smart Bot

The IBM Watson Engagement Advisor can scan a big data repository and return an answer within seconds Full Story »
How To

4 Affordable Small Business CRM Options

Small businesses don't need expensive customer relationship software to manage customer records and important business data. Here are four inexpensive CRM options that offer the functionality you need and also integrate with the social sites your customers and prospects use.

News

Salesforce Summer '13 Release to Focus on Chatter, Customer Ideas

Analyst: The release shows that Salesforce.com is listening to customers' requests for new features

News

VMware Sells WaveMaker Assets to Pramati

A little more than two years after purchasing Java tool vendor WaveMaker, VMware has sold the assets of the company to the Pramati software engineering firm.

News analysis

Why It's Time to Embrace Chatter and Put Skepticism Aside

Three years after Chatter's release, there are many who still doubt Salesforce.com's collaboration platform. It's time to wake up and smell the coffee. The long-term collaboration improvements are worth the short-term workflow disruptions.

Analyst Corner

Why CIOs Should Invest in Happy Customers

It's time for CIOs to find out which communication technologies customers prefer, and give customer-service reps the data they need to answer questions, says a Forrester analyst.

Connect

How IT Innovation Helps International Speedway Engage Racing Fans

The chief marketing officer at International Speedway offers insights into how innovative technology can improve the guest experience.

News

Gartner: Worldwide CRM Revenue Grew 12.5 Percent in 2012

Salesforce.com takes over the top spot in terms of revenue, ahead of SAP

News

Salesforce, the Pillow Maker and the $125,000 Amex Bill

An employee is left with a huge credit card bill after a software implementation allegedly goes wrong

News

Salesforce.com Launches Social.com Advertising Platform

Social.com ties Buddy Media to Radian6 and Salesforce.com CRM data

News

IDC: SAP and Oracle Winners As Software Growth Slows

Both vendors grew faster than the overall enterprise software market, according to IDC

News

Infor Launches Version 10x, Plans IBM Smartcloud Launch for its Apps

Infor also says its hiring binge wil help it release 300 new products in 2013, 150 percent more than last year

How To

Social Data Warehousing Is Worth the Trouble

Everybody knows data warehousing is big data. But when you want to understand what's really going on with your customers' social interactions, terabytes may seem small. It's a laborious process, but the insight it provides can reap big rewards.

Run

Giving Enterprise Software a Social Makeover Attracts Users

When it comes to developing enterprise applications, organizations are increasingly realizing that user experience is as important as functionality. In response, vendors are taking a more agile approach to building those apps in order to better meet users' needs.

News

Salesforce.com Launches New Services for Mobile App Development

Along with the tools, Salesforce.com is holding mobile application training events for partners and developers