News, blogs, analysis, tips, discussion and how-to about advertising.
Mon, March 03, 2014 - If you were watching the Grammy Awards earlier this year, you might remember an Oreo commercial about its new cookie dough and marshmallow crispy flavors. The ad teased the new flavors and then told viewers to tweet the hashtag #sendmeoreo to snag a free package of one of the new cookie varieties. So many users responded that Oreo ran out of cookies to give away.
Wed, February 26, 2014 - Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.
Thu, February 20, 2014 - The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.
Thu, February 20, 2014 - An 'unsubscribe' link would appear prominently at the header of some emails
Fri, February 14, 2014 - MLB and fashion retailer Alex and Ani use location-sensing beacons to ping customers' phones
Thu, February 13, 2014 - Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.
Thu, February 13, 2014 - Facebook settled a suit over its Sponsored Stories ads, but now privacy advocates say the network isn't doing enough to protect kids.
Thu, February 13, 2014 - Opponents of the 2013 settlement say it doesn't do enough to protect teens
Wed, February 12, 2014 - Mozilla wants to diversify its revenue sources, the company said
Tue, February 11, 2014 - Lithium Technologies will pay more than $100 million, according to published reports
Wed, February 05, 2014 - The exec served as senior VP of ads and commerce at Google
Tue, February 04, 2014 - Schmidt is also getting a $6 million cash bonus for his work in 2013
Fri, January 31, 2014 - Shout.tv wanted to attract millions of fans of sports and other live events to play sponsored trivia games for cash and prizes. But each game was like a DDoS attack on its data centers. As a solution, the company turned to a distributed database management system called NuoDB.
Thu, January 30, 2014 - There's a fine art to the kind of slightly surreal, relentlessly tongue-in-cheek school of humor that seems to appeal to hipster types from a few years ago think movies like Napoleon Dynamite or comedians like Demetri Martin. Those two things were funny, but they also spawned endless numbers of off-putting, obnoxious imitations, particularly in the advertising industry.