Advertising

News, blogs, analysis, tips, discussion and how-to about advertising.

News

U.S. Consumers Not Buying Web Advertisers' 'Relevance' Argument for Tracking

A new Adobe survey shows that most web users don't believe that online tracking translates into more personalized content on the screen. Full Story »
News

Facebook Aims to Simplify Advertising for Marketers

New consolidated ad tools to reduce complexity will roll out in the coming months

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Advertising Group Close to Mobile Privacy Guidelines

An FTC commissioner calls the Digital Advertising Alliance a success story in self-regulation.

Feature

13 Simple Tips for Improving Your Web Design

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, low sales).

News

Ads hit Tumbler desktop feeds as Yahoo takeover looms

Sponsored posts will start appearing within users' feeds on desktops

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Nissan, other brands suspend Facebook ads over offensive content

Nissan said it acted quickly to suspend one campaign in the UK

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Twitter Claims a Win Against Spammers with Skootle Settlement

Skootle's services let companies automatically send out marketing materials to people on Twitter

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Reports: FTC Examining Google's Display Ads

The alleged inquiry concerns an ad grouping practice known as 'bundling'

News

Microsoft Turns Siri Against Apple in Hilarious New Windows 8 Ad

Who knew a soulless digital assistant could be so hilariously inept?

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Twitter: Now Brought to You by More Ads

Twitter's new Amplify advertising partnership program lets broadcasters deliver promoted tweets based on the shows you're talking about.

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Mobile Adware Networks Given 45 Days to Stop Misbehaving by Security Firm

Misbehaving adware buried inside mobile apps has turned into such a problem that security vendor Lookout Mobile Security has published a deadline for networks to change their behavior or face blacklisting.

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Microsoft Sends Gamblin' Pete Rose to the Plate in Swing at Google Docs

Microsoft today took another shot at rival Google, calling its rival's online application suite, Google Docs, "too big a gamble."

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YouTube rolls out paid subscription channels

Users can now watch full episodes of certain shows on the site, starting at $0.99 a month

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Consumer Service Lawsuit Looms for Google in Germany

Google should start answering customer service emails, German consumer organizations said

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Facebook Reports a Big Quarter for Mobile Ads

The business that was non-existant last year is now a major revenue driver and possibly the future of the company.