Advertising

News, blogs, analysis, tips, discussion and how-to about advertising.

Review

Avoid Annoying Ads with Adblock Plus

How much would you pay to not have to see anything about someone's weird trick to lose weight that orthodontists don't want you to know about? Is "nothing" a good price to pay? Adblock Plus is a powerful, and free, plugin for Firefox, Chrome, and Thunderbird that strips out almost all advertising from the Web pages you view. Install the plugin, restart your browser, and resume surfing. Full Story »
News

Groups: Congress Should Scrap SOPA, PIPA and Start Over

The copyright bills have too many problems to fix, say the groups, including Public Knowledge and Amnesty International

News

Facebook Ads Expected Soon on Smartphones, Tablets

The social network will reportedly mine member activity for endorsements and explore other ways to serve up ads on mobile devices.

News

Microsoft Wraps Up Ads Aimed At Google with IE9 Pitch

Microsoft today wrapped up a three-day campaign against rival Google by claiming its newest browser, Internet Explorer 9 (IE9), is superior in stopping users from being tracked by online advertisers.

News Feature

Who Really Was Behind the SOPA Protests?

Activist groups work behind the scenes to motivate the Internet masses against SOPA and PIPA

Feature

Can Facebook Replace Traditional Business Websites?

Integrating your website with social media sites is typically the best approach to online marketing and ecommerce, but are there times when it makes sense to use Facebook instead of a traditional business website?

News

White House: No Comment on Call to Investigate MPAA for SOPA Bribery

The 31,000-signature petition deals with an enforcement issue, the White House says

News

Microsoft Turns the Tables on Google with Ad Campaign

Google started with one nemesis and a simple mantra. It set out to knock Microsoft off its pedestal, and to "do no evil". Google has grown into the same type of tech giant it set out to destroy, though, and changes in its privacy policies and practices are giving Microsoft an opportunity to turn the tables with a new ad campaign.

News

Steve Jobs Imitation with Angel Wings Promotes a Tablet in Taiwanese Ad

A new television advertisement airing in Taiwan has an actor with angel wings and a halo doing a thinly-veiled imitation of Steve Jobs, to promote a tablet called the "Action Pad."

News

Lawmakers Question Google on Its New Privacy Practices

The company's decision to share user data across its online services led 8 US legislators to voice concerns in a letter to CEO Larry Page

Advice & Opinion

Google's a Great Place to Work and Where You Work Sucks

Google is where every technology professional wants to work. The great benefits come from a business model driven by ad revenue that just keeps coming regardless of how and where the company spends money. However, the bad news is two-fold, writes Rob Enderle: Your employer will never be in this position and Google won't be in it forever.

News

Yahoo Continued to Struggle with Online Ad Sales in Q4

Revenue and net income both declined year on year

News

4 Ways to Manage Your Online Reputation

As we approach Data Privacy Day, it's a good time to grab the reins of the sprawling online content about you that you and others have created. Microsoft offers steps to protect your increasingly important online image.

News Feature

SOPA and PIPA: What Went Wrong?

Everyone underestimated the impact of massive online protests in the debate over the two bills

How To

Top 10 Things to Look for in an SEO Expert

Whether your business is small or large--or somewhere in between--if you rely on Web traffic for sales or marketing, you need to either master search engine optimization (SEO) or you need to hire an SEO specialist. SEO experts from SEO Moz, High Rankings and Raven Internet Marketing Tools offer these 10 tips to help you find the right SEO professional.

 
This whitepaper offers a detailed look into the fundamentals of HP NonStop SQL solutions. See how this system delivers unprecedented levels of application availability with fail-safe data integrity and meets the needs of enterprises with large-scale business critical applications.
Learn how your answer to this question compares to your peers by taking this quick poll. See how your peers are dealing with the challenge of ensuring a highly capable server infrastructure as technological shifts impact the application server platform.
With increasing data growth, comes increased need for data security.  The existing DLP model, with a focus on compliance/enforcement is not sufficient as the data discovery and classification capabilities are not granular enough.  Read this paper to find how you can efficiently and accurately manage your risk by rapidly inventorying and classifying your data and then developing remediation workflows that support business needs. 
This paper breaks down attack sources into four categories: external, malicious insiders, accidental insiders, and unknown.
The rapid growth of data and technology is creating challenges for organizations as this digital data is considered to be business communications and must be preserved according the same industry-specific regulations governing the retention and discovery of emails and more traditional forms of electronic communications. This paper examines the role that Data Loss Prevention ("DLP") technology can play in helping organizations address the challenges of locating information in response to electronic discovery.
This research, conducted by the Ponemon Institute, focuses on issues relating to the use of data protection solutions such as endpoint encryption and data loss prevention within the workplace.
Too much information can be just as limiting as too little information if users can't get what they want when they want it. Find out how the IT leaders at one of Canada's leading law firms, Fraser Milner Casgrain LLP, implemented Recommind's next-generation content delivery and search platform within their SharePoint portal to enable timely and effortless access to the information users need.
As greater numbers of datacenter servers transition from the physical to the virtual world, the components of virtualization success come to the fore. What scores of organizations have discovered is that success is derived from an optimal pairing of the right software platform with the right hardware platform.
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn about VMware customer, Navicure, and their experiences testing and evaluating the recovery manager, their progress in implementing it in their environment and their advice other customers considering using vCenter.
Many enterprises have discovered that the use of virtualization to support desktop workloads creates a range of significant benefits. These benefits include price efficiencies, improved IT management and greater agility and choice for end users.

This VMware sponsored webcast with IDC will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View™. IDC will also provide an analysis of the View Composer and ThinApp™ features of VMware View, including the business value of these solutions and an overview of how they work.

Attend this webcast to learn about:
- Challenges and barriers that might impede the adoption of desktop virtualization
- Navigating roadblocks to facilitate a strategic implementation
- Optimizing qualitative and quantitative benefits to IT and your business
VMware recently announced VMware vFabric™ Data Director, a new database deployment and operations platform that enables enterprise IT organizations to offer database as a private cloud service. Built on top of VMware vSphere 5, vFabric Data Director enables IT organizations to ontrol database sprawl through automation and consistent policy enforcement and accelerate application development cycles with self-service database management. Attend this webcast to learn how vFabric Data Director can help you build database-as-a-service in your datacenter.
A simple, cost-effective disaster-recovery solution for virtual environments is high on the agenda for IT organizations as they virtualize more business-critical applications with VMware. VMware vCenter™ Site Recovery Manager-the market-leading disaster-recovery product-ensures the simplest and most reliable disaster protection for all virtualized applications. VMware vCenter Site Recovery Manager provides centralized management of recovery plans, enables nondisruptive testing and automates site-failover processes.
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