Marketing

Wed, August 10, 2011 - Quantitative milestones have been a marketing staple since long before McDonald's began counting burgers. Here's a look at some notable milestones ranging from the run-of-the-mill million to an astonishing 15 billion.

Wed, August 10, 2011 - CRM systems are a reflection of the sales and marketing team. So when both are broken, should you fix the CRM first, or fix the organization first? The answer: Yes.

Fri, May 20, 2011 - Every tech company seems to have a recognizable (perhaps celebrity) spokesperson these days: Ashton Kutcher for Nikon, Justin Long for Apple, the "T-Mobile Girl" for T-Mobile, and so on. We looked at the art and science behind tech spokespeople--how they're chosen, how they affect sales, and why some are famous and some aren't--to find out if they're really the vital marketing tools that tech companies seem to think they are. What we found out is simple: Some tech companies know how to choose and use spokespeople well, while others seem clueless.

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Mon, April 11, 2011 - Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A company that most of them had never heard of, Epsilon Interactive, had been compromised and their names and e-mail addresses had been stolen.

Thu, April 07, 2011 - The company responsible for one of the most publicized data breaches this year fears it may now lose some business but says that it continues to pump out marketing email as usual.

Mon, April 04, 2011 - Epsilon Interactive says that about 50 customers were affected in security breach

Fri, April 01, 2011 - JP Morgan Chase and the Kroger supermarket chain are warning customers that their names and e-mail addresses may have fallen into the wrong hands after someone broke into computer systems at e-mail marketing giant Epsilon.

Sun, March 13, 2011 - Hoping to grab some of the US$70 billion yearly worldwide market of electronic commerce software and services, IBM has launched an e-commerce practice focused on retail operation integration and analytics.

Fri, February 11, 2011 - Any discussion about Super Bowl commercials always leads to Apple. Apple has a long history of commercials, and in this slideshow, Macworld senior editor Roman Loyola takes a look at his 20 favorite Apple ads.

Tue, December 07, 2010 - Are your investments in social networks paying off? Get ready for a new way of e-business.

Sun, August 29, 2010 - Microsoft is reportedly set to spend half a billion dollars on a marketing blitz to promote the upcoming launch of Windows Phone 7. For the sake of the success of Windows Phone 7, hopefully Microsoft understands that getting the right message in front of the right people is more important than randomly filling media with advertising.

Sun, August 29, 2010 - The growth of social networking is being led by more mature users, but Facebook ads don't take the senior population into account. Although social networking usage among the over-65 population is up 100 percent--more than three times the overall growth of social networking as a whole--Facebook only lets ads be targeted for ages 64 and under.

Fri, August 27, 2010 - Merchandise takes aim at Oracle, which is now in charge of Java technologies developed by Sun.