News, blogs, analysis, tips, discussion and how-to about marketing.
Thu, March 27, 2014 - Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'
Mon, March 03, 2014 - If you were watching the Grammy Awards earlier this year, you might remember an Oreo commercial about its new cookie dough and marshmallow crispy flavors. The ad teased the new flavors and then told viewers to tweet the hashtag #sendmeoreo to snag a free package of one of the new cookie varieties. So many users responded that Oreo ran out of cookies to give away.
Fri, February 28, 2014 - The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.
Fri, February 28, 2014 - Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news for CIOs is that they can't do it without you.
Wed, February 05, 2014 - Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?
Fri, January 31, 2014 - Shout.tv wanted to attract millions of fans of sports and other live events to play sponsored trivia games for cash and prizes. But each game was like a DDoS attack on its data centers. As a solution, the company turned to a distributed database management system called NuoDB.
Thu, January 30, 2014 - Marketing organizations are continuing to increase their budgets for big data marketing initiatives, but most are focusing on technology, not talent. That could be a costly mistake.
Wed, January 29, 2014 - The fight between CIOs and CMO for control of IT dollars is well-documented. The battles are real and heated, but how different are CIOs and CMOs? For a deeper look inside the personalities of these tech and marketing leaders, we turned to the definitive source -- Myers-Briggs -- for a detailed breakdown of their traits and tendencies.
Mon, January 27, 2014 - Most marketers agree that big data and data driven-marketing are becoming a critical part of the marketing discipline, but many are unsure how to get where they need to go. Check out this infographic for 10 ways to get started with data-driven marketing.
Thu, January 16, 2014 - Google made big changes to its search engine algorithm in 2013. What will those updates mean for search engine optimization in 2014? SEO experts offer their advice for the new year.
Tue, January 07, 2014 - The better your Google Authorship, the more likely you are to see your headshot and a 'rich snippet' attached to the Web content you produce. But this has little impact on SEO and no effect at all on Google Author Rank. Here's an inside look at the pros and cons of Google Authorship for SEO.
Wed, December 18, 2013 - Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at common traits of millennials as both employees and consumers.
Tue, December 17, 2013 - Instagram is going to let you send messages and images to small subsets of your friends and family. It's a clever way to get more of your data into the hands of marketers.