News, blogs, analysis, tips, discussion and how-to about marketing.
Mon, November 25, 2013 - Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
Thu, November 21, 2013 - It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
Tue, October 29, 2013 - Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.
Thu, October 24, 2013 - Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.
Fri, October 18, 2013 - The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.
Thu, October 17, 2013 - That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?
Wed, October 16, 2013 - HP has assembled a number of its data-mining programs into a service for digital marketing
Tue, October 15, 2013 - Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud.
Mon, September 23, 2013 - Online photo sharing services like Instagram and Pinterest can be remarkably effective branding tools. While neither platform officially employs ads, the social media teams of marketing-savvy companies often build relationships with well-followed users, either paying them to post photos of their products, or giving them stuff in trade for doing it.
Thu, September 05, 2013 - Linkett has created a digital signage solution that detects a shopper walking by a TV and lures them to stop and interact with ads by offering them content they can grab with their phone.
Tue, September 03, 2013 - There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.
Fri, August 16, 2013 - Sophisticated marketing initiatives that rely heavily on analytics and back-end systems integration are inspiring IT and marketing pros to collaborate more closely.
Fri, August 16, 2013 - Want to promote harmony between marketing and IT? Try these steps.
Fri, August 09, 2013 - Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.