View-Master Gets Digital Update With Virtual Reality

CIO | Feb 13, 2015

Mattel is bringing its View-Master stereoscopes into the 21st century with help from Google and virtual reality.

Mattel is bringing its View-Master stereoscopes into the 21st century with help from Google and virtual reality. It will go on sale later this year for 30 dollars.
SOT
Doug Wadleigh
SVP, Mattel Toy Box
Google introduced Cardboard last year as a cheap way to experience virtual reality with a smartphone. Old Viewmasters used to use slide reels, while the digital one will use an Android phone. Once up and running you'll be able to use apps to explore virtual worlds. The reels will still play a part, but as augmented reality portals.
The View Master will cost 30 dollars and include one sample reel, additional three packs will be 15 dollars each.
The original Viewmaster dates back to the 1930s and this updated version might be a way to get the Cardboard platform in front of more faces. Google has already shipped 500,000 units and has an SDK to encourage app creation.
With reporting by Marc Ferranti in New York, Nick barber, IDG News Service.