Date: Wednesday, September 25, 2013, 2:00 PM EDT
Examining how enterprises are adapting to the mobile shift, a Forrester Consulting study reveals that while 74% of surveyed B2C mobile channel decision-makers view mobile as either a "priority" or a "top priority," there are numerous challenges which stem from one common source: IT shops are struggling to build and maintain mobile solutions in-house ("The Rise Of Holistic Enterprise Mobile Engagement, an August 2013 commissioned study, conducted by Forrester Consulting on behalf of OpenMarket).
In this webinar, we'll discuss research that shows:
Attendees will learn the importance of a sound mobile engagement strategy, why the current status quo for execution presents significant risks, how to mitigate these risks, and how to maximize the mobile opportunity.
Who should attend:
Register now to take part in this dynamic session!