Date: Tuesday, January 28, 2014
Time: 12:00 PM EST
Big Data is already a trend that companies are jumping to. The possibility of exploiting massive amounts of data from multiple sources to make sound business decisions seemed like nirvana a couple of years ago; however now this is a reality. Customers have come to expect businesses to understand their wants and needs, likes and dislikes and to achieve this Big Data must be applied to products and services that businesses provide. This along with competitive pressures is pushing businesses towards implementing targeted marketing and sales initiatives.
Businesses must be able to rapidly perform advanced segmentations on large populations, fine tune marketing campaigns on the fly and successfully convert prospects. Traditional data warehousing technologies may struggle with complex data sets, but SAP's HANA platform which is part of Dell's Active Infrastructure portfolio, delivers a new approach that can provide instantaneous access to results.
The SAP HANA platform is optimized on established Dell servers and when combined with Hadoop, which is an efficient distributed file system designed specifically for information that comes in many forms, businesses are able to both store and process large volumes of data and analyze it in ways not previously possible. By combining the all in-memory, columnar SAP HANA database with Hadoop in the data center, businesses are able to process large amounts of information with instant insights.
Register today to reserve your spot. We look forward to seeing you online.