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The Travel Industry's Journey to Customer Satisfaction - One API At A Time

Source: Mashery

In an age of constant price-cutting and eroding brand loyalty the travel industry continues to struggle with customer satisfaction issues. New technologies such as mobile apps offer the promise of dramatically improving the entire travel process for everyone involved. Unfortunately, the limited sharing of data across the industry means that many of these apps are not successful in getting the right data to the right user at the right time. In this guide we describe how APIs and API management offer a unique opportunity for both travel suppliers and intermediaries to better control their own destinies while increasing customer satisfaction.

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