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The Forrester Wave: Web Content Management for Digital Customer Experience

Source: Adobe Systems Inc.

An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction. Web content management (WCM) solutions enable enterprises to optimize their digital channels to acquire new customers, capture customer insight, and deliver personalized content that leads to increased conversion rates and brand engagement. Read this analyst report to learn what Forrester says about:
- The trends shaping the WCM market
- The role of WCM in defining digital experiences
- Adobe's multi-channel capabilities, including mobile

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