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The CMO And CIO Must Accelerate On Their Path To Better Collaboration

Source: Adobe Systems Inc.

Download a new report from Forrester and Forbes to learn how CMOs and CIOs can build cross-department collaboration--and better business results. Based on a survey of more than 300 marketing and IT leaders, the report shows how partnerships between the disciplines have evolved, while also pinpointing the differences in approaches and perspectives that still linger today. Read the report now to find out why CMOs and CIOs must align people, processes, and technology--and how you can bring new levels of collaboration to your organization.

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