Google's new Adwords Keyword Planner is geared for PPC rather than organic SEO, but it can still be useful for keyword research. Here are five ways to use the new tool — plus, seven organic keyword research alternatives.
Aiming to give customers the flexibility to store, process and leverage their data on-premises, in the cloud or in a hybrid environment, Teradata is making its portfolio of platforms and services available via the cloud, including Data Warehouse as a Service, Discovery as a Service and Data Management as a Service.
Built on Apache Hadoop YARN architecture, HDP 2.0 changes Hadoop from a single-purpose Web-scale batch data processing platform into multi-use operating system for batch, interactive, online and stream processing.
Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.
With the Zyrion acquisition complete, Kaseya brings Traverse cloud, virtualization and network monitoring product to market for one-stop infrastructure management. One MSP talks about what the deal means to IT customers.
HIPAA understandably makes it hard for organizations to obtain personal health information and even harder to use that information for the purpose of data analysis. Empowering patients to own and share their own data — and then assuring them that it's being properly de-identified — can ease this process.
Research firms paint a dire picture of a massive big data skills gap that will get worse over time. But companies like Persado, which uses big data to help marketers optimize their messages, are finding success training their existing staff in the new big data technologies.
Unlike other enterprise software systems, the biggest data quality issue that CRM systems face is duplicates. Dedupe incorrectly, though, and bad data poltergeists and doppelgangers will come back to haunt you.
Government IT leaders envision open, machine-readable data sets from across departments and agencies offering a testbed for innovative new applications and services the feds would never create on their own.
Federal officials say that their cybersecurity operations won't be disrupted by a shutdown if Congress can't reach a budget deal. However, persistent threats associated with big data, open data initiatives remain.n
CompTIA's Big Data Insights and Opportunities study finds that a majority of organizations feel more positive about big data as a business initiative. They also see significant costs associated with falling behind in managing and using data.
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.
Sure, the government may know everything about you, but those tidbits of information sit in disconnected, proprietary databases. Unfortunately, that means it's harder than it should be to identify someone who's likely to be behind a mass shooting or terrorist attack.
A new survey of federal network managers reveals that government agencies are not ready for the arrival of the 'big five' tech transformations — cloud computing, big data, security, mobility and data center consolidation.
Once you've addressed storing and visualizing your data assets, the next step in harnessing the power of big data is blending operational data with data from other sources. Pentaho is seeking to smooth the path for organizations looking to do so with its new Business Analytics 5.0 platform.
Big data is rapidly transforming the way we think, work and play. It is helping enterprises use their data to improve their processes, recognize anomalies and better connect with customers. The power of data is changing everything, often without our realizing it is happening. Case in point: football (and fantasy football in particular).
If you think backing up files and software to a storage device or to the cloud will automatically preserve and protect them (and your organization), think again. Data storage and management experts discuss what steps you need to take to properly manage and store data — and why just backing up data is not enough.
Generating insight from log data traditionally requires writing a search. But that means you need to know which questions to ask. How do you get insight from data you know nothing about? Sumo Logic's answer combines machine learning and pattern recognition to detect anomalous events in your data.
By layering data from 311 and 911 calls over Census data, unemployment data and other poverty indicators, Buffalo uses data analytics to identify its most challenged neighborhoods and more effectively deploy resources for everything from neighborhood beautification to combatting crime and reducing fire hazards.
There's no question that data analytics are playing an increasingly important role for marketing departments, but many marketers aren't getting what they need from the CIO. If IT can't deliver, CIOs should expect CMOs to go around them.
VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.
In partnership with social media networks and the U.S. Department of Veteran Affairs, a nonprofit research project is seeking to show that predictive analytics can identify U.S. veterans of Iraq and Afghanistan who are suicidal and need help.
Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.
Splunk, a specialist in operational intelligence, and business intelligence platform provider Pentaho have formed an alliance designed to bring Splunk's machine-generated data out from the IT department and make it available to business users.
The promise of big data in healthcare–increased efficiencies, better outcomes, more personalized care–is undeniable. How the industry reaches the promise land will happen in many stages, but hospitals and insurers aren't wasting any time getting started.
Configure, price and quote systems are designed to speed up and automate the sales cycle–all in the name of improving customer relationship management. CPQ systems can be complex, but the firms who deploy them do see results.
Google Analytics lets organizations of all shapes and sizes measure the performance of their websites. There's a lot of data in there–and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.
The big data market is expected, by one estimate, to grow more than 30 percent annually until the end of the decade. But more than half of big data projects fail–and even those that do succeed can fall apart if the findings aren't applied to operational efficiencies. Ron Bodkin, CEO of Think Big Analytics, offers advice to help you prevent your business from becoming just another statistic.
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