Analytics

Humanizing the digital experience

As part of their digital transformation, leading organizations find unique ways to make customer interactions more meaningful, seamless, and faster.

Leon County Florida saves lives by digitizing hurricane response

The county leveraged GIS technology and dashboards in innovative ways to gather and analyze response data during and after Hurricane Michael, saving lives.

3 fundamentals for supercharging your data strategy

Modern enterprises are swimming in data. How can they turn that data into a business asset and win buy-in from the organization? It takes a bold strategy and attention to the fundamentals, experts say.

AI helps Land O’ Lakes churn data into sales

The Fortune 500 dairy giant is leveraging data and artificial intelligence to optimize pricing, target sales, and forecast future demand.

What it takes to provide best-in-class customer experience

By integrating marketing automation technology and customer contact center systems, companies get a 360-degree view of the customer experience (CX), allowing them to more easily improve it.

United goes digital to ease overbooked-flight aggravation

The airline's Volunteer Solicitation Program leverages automation, data analytics, and gamification to boost customer satisfaction when flights are overbooked.

How Salesforce’s Tableau acquisition will impact IT

The deal is good news for Salesforce.com users, less so for users of Tableau alone.

Successful Digital Transformation Begins with a Cultural Transformation

Transforming data with Apache Spark

Spark is the ideal big data tool for data-driven enterprises because of its speed, ease of use and versatility. It will help you understand your data quickly and help you make informed decisions faster.

Companies are gaining clarity about their digital vision

More executive committees say they understand how digital impacts their business strategy.