The future of retail is omnichannel\n\nThe last three or four years have changed retail forever. The growth rate for online purchases spiked to 32% in 2020 and has continued to grow by double digits since then.1 But despite some of the benefits of online sales, this isn\u2019t all good news for retailers. Online shopping can cut into impulse purchases \u2014 which are typically higher-margin sales \u2014 because 82% of impulsive purchase decisions are made in a brick-and-mortar store.2\n\nDeveloping omnichannel omniscience requires edge data insights\n\nNow, more than ever, the edge is valuable territory for retailers. Whether it\u2019s sales and sentiment data flowing in from customer devices or inventory and sales figures coming from vendors and stores, transforming edge data into real-time, actionable insights can help you deliver excellent customer experiences that keep shoppers coming back. Retailers that successfully harness edge data to deliver seamless omnichannel customer experiences will benefit from the win\/win combination of increasing sales and decreasing costs for a powerful boost to the bottom line.\n\nIncrease sales\n\nA prime example is marketing personalization, which can increase sales by\u00a0up to 20% and customer loyalty by up to 15%.3 The ability to perform real-time analytics and artificial intelligence (AI) on customer data at the point of creation enables hyper-personalized interactions at scale.\u00a0Other forms of personalization, such as\u00a0AI-driven recommendations, can more than quintuple conversion\u00a0rates4 and dynamic pricing strategies can increase sales by 2\u20135%.5\n\nElevating customer experiences can also help you maintain stronger margins by competing on value instead of price. For example, retailers using augmented reality (AR) and virtual reality (VR) to create more engaging experiences can increase conversion rates by 83.1% and order value by 61% while reducing returns by 40%.6\n\nOnce you\u2019ve inspired a purchase, accurate stock availability is critical for customer satisfaction. Advanced inventory management systems using real-time updates and predictive analytics derived from edge data allow you to forecast demand more accurately, optimize stock allocation, and minimize stock-outs across all channels.\n\nDecrease costs\n\nEdge computing can also impact customer experiences in a way that decreases costs. For example,\u00a092% of customers say they will buy from a store again if the return process is\u00a0easy.7 Automated return management systems running on edge data can reduce return friction along with the cost of returns. \n\nAI-driven computer vision at the edge can reduce losses by identifying customer and employee theft. It can also enable cost-effective automated checkouts by combining speed and convenience with advanced theft prevention.\n\nThe technology behind the retail revolution\n\nPlacing compute systems at the edge helps you capture and process data where it\u2019s created and act on it in real-time to add tremendous value. Edge systems with dense compute resources, including GPU acceleration, can make these edge use cases \u2014 and more \u2014 a reality. With decades of retail experience, Dell Technologies offers complete solutions for your edge and data center. Thanks to their scalability, straightforward setup, strong security, and flexible purchase options, Dell Technologies, and our Dell PowerEdge servers, accelerated with Intel\u00ae Xeon\u00ae Scalable processors, and Dell Ready Solutions give you a trustworthy IT foundation everywhere your data resides.\n\nTo learn more about retail edge computing use cases and Dell Technologies solutions, download our whitepaper, Driving Retail Success: The Dynamic Role of Technology in the Industry.\n\nExplore Intel\u2019s\u00a0Retail Technology Solutions\n\n\u00a0CBRE,\u00a0What Is the Share of E-Commerce in Overall Retail Sales?\u00a0May 2022.\n\n\u00a0LS Retail,\u00a05 smart ways to encourage impulse buys in your store, July 2023.\n\n\u00a0Market Tailor,\u00a0Personalized marketing for the retail industry, May 2023.\n\n\u00a0Ecommerce Fastlane,\u00a0What Is AI-Powered Recommendation And Best Practices For Shopify Merchants, accessed October 2023.\n\n\u00a0Reprice,\u00a0What is Dynamic Pricing and Why Is it Important? Strategy, Tactics and Benefits, June 2023.\n\n\u00a0VNTANA,\u00a0Augmented Reality Marketing: Increase Your eCommerce Conversions, accessed October 2023.\n\n\u00a0Invesp,\u00a0E-commerce Product Return Rate \u2013 Statistics and Trends [Infographic], accessed October 2023.