Generative AI and, more specifically, ChatGPT captivated the corporate world in 2023, with board directors, CEOs, and other executives fawning (and sometimes fearing) the technology.\n\nTheir enthusiasm is justified, with multiple studies finding that AI is delivering strong value and returns on investment. IBM, for one, found that the average ROI on enterprise-wide AI initiatives at 5.9% with best-in-class companies \u201creaping an enviable 13% ROI.\u201d\n\nNo wonder that they\u2019re all talking about it.\n\nBut with all due respect, AI is hardly the only critical tech in town. Yes, recent advancements in AI have been groundbreaking, and those advancements have revolutionary potential, but artificial intelligence \u2014 like all hyped-up tech \u2014 is built on the shoulders of numerous other technologies that don\u2019t seem to get any glory at all.\n\nIsn\u2019t it time some of those overlooked and underappreciated technologies get their due?\n\nWe think so.\n\nWith that in mind, we asked a group of IT leaders and tech analysts to list what they think are some underhyped technologies, why they get overlooked, and why they shouldn\u2019t. Here are the technologies they find to be among the most underappreciated in IT today.\n\nIT management software\n\nCIOs and their teams can hardly do their jobs nor build and manage the extensive tech stack required to support AI and any other newfangled technology coming to market today if they don\u2019t have a handle on their IT environment.\n\nIT management software helps them accomplish that task \u2014 and accomplish it to a practically perfect degree of stability and reliability.\n\n\u201cAnything that falls into the category of IT management tools is often cast aside, but these are the workhorses of IT,\u201d says John Buccola, CTO of E78 Partners, which provides consulting and managed services in finance technology and other professional areas.\n\nTools that Buccola puts into this class of \u201cunsung heroes\u201d include Active Directory and access and identity management solutions. (\u201cThey really simplify environments that are heterogeneous,\u201d notes Buccola, who is also an officer with the Southern California chapter of the Society for Information Management.)\n\n\u201cYou don\u2019t think about them. They all just work, and that\u2019s what people want from IT,\u201d he adds.\n\nOther tools worth calling out are IT service management (ITSM) and IT Infrastructure Library (ITIL) solutions \u2014 which Buccola says are particularly critical for helping to keep IT expenses in check.\n\nJust think how the cost of cloud computing services could explode if no one had an eye on it. As Buccola says: \u201cSomething has to sit on top of that to make sure the costs associated with those assets aren\u2019t spinning out of control.\u201d\n\nIndeed, it would be nearly impossible to find a CIO who doesn\u2019t have to be diligent about managing IT costs \u2014 something they would be hard-pressed to do without the management tools to help them.\n\n\u201cThis stuff doesn\u2019t get a lot of press, but they\u2019re such essentials for IT teams,\u201d Buccola adds.\n\nCloud computing\n\nGo back 15 years when cloud was the tech generating all the buzz, and analysts were trying to separate reality from the hype.\n\nToday the model doesn\u2019t seem like such a marvel, but when you think about it, cloud still deserves a lot of praise.\n\n\u201cIt has been one of the most enabling technology shifts we\u2019ve ever had, and because of the move to cloud, it enables us to do everything else we\u2019re doing now. But it has gone completely to the background, because AI has sucked up all the air,\u201d says Mark Taylor, CEO of the Society for Information Management (SIM).\n\nEven though many still recognize cloud\u2019s formidable transformational power, research suggests why cloud\u2019s significance gets downplayed. Some clues are found in the 2023 Cloud Business Survey from professional services firm PwC. The survey showed that 78% of responding executives had adopted cloud in most or all parts of the business, yet more than half said they had not realized expected outcomes such as cost reductions, improved resiliency, and new revenue channels.\n\nPwC suggests, however, that fault doesn\u2019t lie with cloud computing but with how organizations use it: \u201cMoving to the cloud or running parts of your business in the cloud is not the same as being cloud-powered. What does that really mean and what does it take?\n\n\u201cAbout 10% of those surveyed apparently know the answer: They have reinvented their businesses through cloud, they report fewer barriers to realizing value and they\u2019re doing so at a rate twice that of other companies. And even in the current business environment, they expect to see continued revenue growth of 15% or greater.\u201d\n\nCloud-based ERPs\n\nCloud-based enterprise resource planning (ERP) is another behind-the-scenes technology that often gets overlooked in favor of newer, glossier tech, says Jeff Stovall, CIO of Abt Associates, who adds that cloud-based ERPs are rarely credited for how critical they are for digital transformation.\n\n\u201cWe\u2019ve done ERPs for so many years, we\u2019ve been doing these ERP projects for decades, but with cloud ERPs, there\u2019s a shift in how business can innovate,\u201d says Stovall, who is also former City of Charlotte CIO and a SIM board member.\n\nBy moving from on-prem to the cloud, organizations can reimagine their business processes and transform how core facets of their work gets done, Stovall says. \u201cIt\u2019s a catalyst for transformation, but it\u2019s an overlooked catalyst, because we\u2019ve become so comfortable with the concept of ERP that we don\u2019t think about its transformational capabilities,\u201d he adds.\n\nIn fact, Stovall sees some organizations stick with on-premises ERP even as they seek to transform other pieces of their IT environment and business processes \u2014 not realizing how much more they could accomplish if they would modernize this fundamental enterprise core and the processes it supports.\n\nCloud migration tools\n\nYugal Joshi, a partner at research and advisory firm Everest Group, lists cloud assessment tools as another tech that\u2019s underhyped \u2014 and underused.\n\nCloud assessment and cloud migration tools, or cloud-enablement platforms, all help IT teams analyze and understand applications and cloud infrastructure so they have the information required for a solid cloud-deployment roadmap.\n\nSure, other technologies, such as IT audit software, can help here, as can manual assessments, but Joshi says cloud assessment tools have proven to boost the chances of successful cloud initiatives.\n\n\u201cCIOs sometimes think they don\u2019t need this tool because moving to cloud has become so pervasive. They think migration is easy, but it\u2019s complex and the choices of cloud vendors and offerings have increased, [adding to that complexity],\u201d Joshi explains.\n\nBasic IT plumbing and back-office mainstays\n\nSimilarly, Kumud Kokal, CIO of Farmers Business Network, lists as undervalued the fundamental technologies within the IT environment that were once marvels but no one ever pauses to value anymore. Specific technologies he names include payroll systems (that seamlessly deliver to workers the money they\u2019re owed) and the WiFi networks (that deliver everywhere connectivity).\n\nThere\u2019s a downside to that underappreciation, he says: CIOs often face challenges when asking for enough money to maintain those out-of-sight, out-of-mind technologies.\n\n\u201cNobody thinks about the plumbing behind the scenes anymore, but it\u2019s all critical,\u201d he adds.\n\nData management software\n\nAlthough AI gets all the attention, the key components that make it work often do not, including data. Yet as organizations eagerly embrace AI in all its forms, many have neglected parts of their data management needs, says Laura Hemenway, president, founder, and principle of Paradigm Solutions, which supports large enterprise-wide transformations.\n\nEven those who are on top of data management often downplay the powerful work their data management tools do. As such, Hemenway thinks data management software deserves more recognition for the important job it does, even as the work involved is often considered a tedious task that doesn\u2019t have the pizzazz of making the most of ChatGPT.\n\nStill, sound data management is a linchpin for AI and other analytics work, which underpins a whole host of processes deemed critical in modern business \u2014 from automated processes to personalized customer support. So it\u2019s essential to get it right.\n\nSpatial computing, virtual presence, and the metaverse\n\nThere was plenty of buzz around the coming metaverse several years ago, excitement over which peaked in 2021 when Facebook announced it was changing its name to Meta \u2014 a nod to what the social media giant sees for the future of computing, many concluded.\n\nBut with no big breakthroughs, interest fizzled and the metaverse found itself on some overhyped tech lists. But don\u2019t be so quick to write it off, warns Taylor, who thinks this category of tech has been unfairly downgraded, which lands it on his list of underhyped technologies.\n\nTaylor, who prefers the terms spatial computing and virtual presence to metaverse, notes that all the technologies in this category enable immersive virtual world experiences regardless of their differences. Inflated expectations from vendors that have not been able to fully deliver the seamless virtual experiences they have promised are a key reason why the hype quickly cooled off, Taylor says.\n\n\u201cBut when they figure it out, like AI, it will change everything. It will just take the limits off so many things. And because it\u2019s underhyped, people may be unprepared for when it has its breakthrough moment,\u201d he says.