Network performance for business performance: A symbiotic relationship\nA recent IDG Pulse Survey, commissioned by business nbn\u2122, found that well over half of Australian businesses have plans to further accelerate their digital transformation efforts in the coming years. Over the past 18 months, transformation has been seen as a pathway to resilience, answering questions about what businesses can do to continue normal operations through state-wide lockdowns. Now that enterprises have newly transformed environments, however, they are able to leverage those investments to deliver enhanced agility that can flex with market demands.\nAgile represents a different way of looking at IT, as enterprises adopt an iterative approach to project management and software development; rather than a \u201cbig bang\u201d launch for new services, the agile approach is to work in small increments, continually evaluating results and changing quickly as necessary.\nThis approach allows enterprises to address the needs of the market rapidly. However, it is also one that relies on having a scalable network; one that can leverage complex cloud environments for ongoing application development and roll-out, scale quickly with demand, and operate in real-time so that teams can quickly move on evaluations when necessary. Agile highlights just how critical network performance has become in achieving business performance.\nAdopting an agile approach may offer businesses key advantages:\n\nImproved customer satisfaction, as the customer is better integrated into the decision-making process. Changes can be made rapidly with customer feedback, and therefore customer requirements can be better met.\nSuperior quality products, as the ongoing testing and iteration regimen delivers a more rounded and dynamic product that can rapidly shift to meet demand.\nFaster time to market, with the agile methodology more focused on delivering a base-level product first, and then building on it, rather than trying to deliver full and final functionality up-front.\nRisk minimisation, because agile is iterative, and therefore red flags can be identified and managed early on. There\u2019s also greater predictability, thanks to greater visibility of the project across the whole of the organisation.\n\nHowever, achieving this relies on the enterprise first having a resilient and flexible IT environment, and one that is first backed by strong network performance.\nThe role of resilience in business performance\nAs noted in a Deloitte study, before 2020, only 24 per cent of CXOs felt completely ready to lead their organisation through potential disruptions.\nThis number has lifted significantly as organisations across all sectors have been forced to re-focus on resilience, and it quickly became evident that some of the best solutions to address resilience are technology-based and rely on a robust, and appropriately secure network.\nSo many organisations in Australia are now ready to target agility as part of their business resilience strategy because digital transformation has delivered them an environment that is prepared for it.\nA resilient environment would be:\n\nDecentralised, as resilience doesn\u2019t need to have a geographic component, allowing work to continue no matter where the disruption occurs.\nTransparent, because it\u2019s important that workers and customers understand what\u2019s going on through the disruption.\nHighly scalable, to account for surges in demand or greater strains on the network environment.\nRedundant, so that the organisation has a \u201cback-up\u201d for any circumstance that prevents work from happening.\n\nFrom the\u00a0business nbn\u2122-commissioned Pulse survey, it suggests that business technology investments are being made with these goals in mind. Video conferencing (24 per cent), cloud-based productivity\/collaboration tools (17 per cent) and cloud environments (16 per cent) were the three largest targets for investment for the surveyed participants. Close to two-thirds of organisations in the survey (68 per cent) believe that they are more agile and innovative than prior to the pandemic. With over 50 per cent of respondents planning to accelerate their IT investments, the link between the two is clear: those technologies that deliver agility also enhance resilience.\u00a0\nThe network that underpins all of this is becoming even more critical to the organisation\u2019s health.\nThe nbn\u2122 network\u2019s role\nbusiness nbn\u2122 can help enable businesses to deliver both the resilience that they need now with robust network foundations, and the open access network style of the nbn\u2122 network provides flexibility to change plans and service provider arrangements which can help lead to agility to achieve competitive differentiation in the future.\nAn open access, robust network across Australia helps enable organisations to diversify their operations and connect to the cloud services that have become key for a diversified IT environment to operate.\nWorking with a large network of service providers, business nbn\u2122 is also able to offer highly scalable services to service providers, with additional bandwidth, data allowances, and enhanced support options offered to service providers for their business customers.. For example, business nbn\u2122 wholesale product options include committed information rates, which can enable services providers to offer priority data services to enterprises. Priority data can be particularly valuable for businesses seeking agility for rapid testing and iteration of new features. Finally, with resilience solutions and agility taking place in the cloud, symmetrical upload-and-download speeds provide higher upload capacity than typical residential plans and can help enable a smooth working environment.*^\nFor one example of this in action look to ADW Johnson. The civil engineering firm was looking to to help better connected its headquarters to branch offices, and enhance collaboration between teams when working with large files. With three primary offices in Sydney, Newcastle and the Central Coast, ADW Johnson\u2019s geographically distanced teams often need to collaborate on large AutoCAD design files. Working with their service provider, they decided business nbn\u2122 Enterprise Ethernet could help them reach these goals.^#\nMeanwhile forest management organisation, Forico, investigated business nbn\u2122 solutions to help address its digital transformation headaches.^ The company produces so much data that backup activities could take days \u2013 running beyond the length of an entire weekend \u2013 and this lack of rapidity in backups was introducing risk into the process. The team would often opt to transfer data backups via portable hard drives that were physically driven to backup storage sites.\nThanks to a business-grade fibre connection direct to Forico\u2019s head office in Launceston, the company was able to achieve a high-speed symmetrical data solution that could support a safer, more efficient, and more resilient operation.#\n\u201cToday, we are able to look towards the future,\u201d Shevaun Mackenzie, IT Manager at Forico, said, \u201cand have started implementing technology that is overhauling the way we operate for the better.\u201d (Read more about the Forico experience here)\nDigital transformation, resilience and agility are all features of the modern, healthy enterprise. By enabling symmetrical speeds, allowing enterprises to distribute data fluidly across the enterprise, business-grade network connectivity can assist with the foundations that these applications will then sit on. In addition to strengthening the continuity and resilience of the business, those enterprises that can structure their IT environments in this way will be able to become the innovative disruptors in their space, earning significant competitive advantage as a result.\nFor more information on digital transformation and to read the full IDG Pulse survey, commissioned by business nbn\u2122, click here.\n* business nbn\u2122 is not available on the nbn\u2122 fixed wireless network. Not all providers offer plans based on the full range of wholesale business nbn\u2122 products, product features and services, availability of which depends on an end customer\u2019s access technology and area. Ask your preferred provider if they offer plans based on these products, product features and services in your area.\n^ End customer experiences may vary. End customer experience may vary depending on factors such as their nbn\u2122 access technology, internet provider, plan and equipment. Satellite end customers may also experience latency.\n# business nbn\u2122 Enterprise Ethernet is only available in the nbn\u2122 Fixed Line network footprint and at limited premises served by the nbn\u2122 Fixed Wireless and Satellite networks.